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新品牌提及电子邮件模板

当您的公司被积极地谈论,并且被一个有声誉的外部来源,比如行业媒体或专家所提及,这将会是一件让您可以感到自豪的事情。这种类型的媒体关注通常表明您的业务增长,您的倡议在商界受到赞赏。这种流行的认可可以帮助您建立品牌知名度,并使您在潜在客户和订阅者眼中成为行业的领导者。

您可以使用品牌提及来建立现有客户或用户的信任。但要想充分利用公司的积极的推荐,您首先需要让全世界知道它们。您可以用来通知您的客户关于您的品牌的一个最好的方法是发送电子邮件让他们知道这一点,并告诉他们在哪里可以阅读特定的内容。

也可能有一些时候,您的产品或服务在外部文章中被谈论,但是导向您网站的链接是不正确的或是缺失的,或者锚文本不合适。这样会减少您的品牌被提及的影响,因为如果您没有放置正确的链接,您得到的流量会变少。在这种情况下,您应该要求出版商更新他们所提到的内容。

邮件模板自定义
在LiveAgent中自定义电子邮件模板

各种类型的新品牌提及电子邮件

有几种不同但是又密切相关的新品牌提及邮件的类型。根据具体情况,您可能只需要发送一个,甚至可能需要发送全部。它们的目的是:

  • 通知您的客户您的品牌提及 – 从一个权威的来源向您现有的客户传播一个可靠的推荐,以建立信任
  • 从提及您的组织处请求反向链接到您的网站 -感谢外部来源的名字提及,但要求选择用反向链接定向读者到您的页面上
  • 建议对推荐链接或锚文本进行更改 – 指定一个您希望用户被引导至的特定的页面,或建议一个更相关的词汇用在提及中。

新品牌提及电子邮件主题行

  • 查看我们在 [外部出版商名字]的新的[文章/博客文章/其他内容]中提到的内容。
  • 在我们的合作伙伴的网站上阅读更多关于 [主题] 的主题
  • 您能在[标题]中加入一个到[公司]的反向链接吗?
  • 谢谢您的提及!这里有一个您可以添加的链接…
  • 请求更改[标题]中提到我们的锚文本
  • 您能更新您的反向链接到[公司名称]吗?

新品牌提及电子邮件模板

新品牌提及电子邮件模板1 – 告知客户参考的内容


Hi [name],

There is a great [article/blog post/other content] over on [external publisher’s name]’s website [link] that we think you might find interesting.

The article which mentions our brand discusses the following topics:

Topic 1
Topic 2
Topic 3

As you can see, they have some nice things to say about us, which is always a privilege when it comes from such a well-respected source.

We hope that you enjoy reading, and remember that you can find our content on the subject of [topic] here [link].

Best,
[Name] from [company]

新品牌提及电子邮件模板2 – 要求添加一个反向链接


Hello [name]

We really appreciate you mentioning our brand and what you had to say about us in the recent [article/blog post/other content] called [title].

However, we have noticed that there is no link to our website where we are mentioned, and we think that it would be helpful for your readers if they could be directed there.

Do you think that it would be possible for you to include the following in an update to your post?

“[Suggested anchor text & backlink]”

Thank you in advance, and please let us know if you would like any further content to be included with the mention as well.

Kind regards
The [company] team

新品牌提及电子邮件模板3 – 请求修复或更新反向链接或锚文本


Dear [name],

I’m reaching out to you in regards to the mention [backlink] of our brand in your [article/blog post/other content] named [title], which can be found here [link].

We think that it could be beneficial for both your readers and our users if the [anchor text/backlink] was changed from [current anchor text/backlink] to [suggested new anchor text/ backlink].

Your time is appreciated and I look forward to hearing back from you about this request.

Best wishes,
[Name], [position] at [company]

常见问题

我可以在邮件中包含新品牌被提及的内容吗?

从一个完全独立的组织中提及您的品牌并不会因为它引用了您的企业名称而给予您使用该引用的权利。这实际上是一件好事,因为从一个信誉良好,权威的来源获得对您的品牌的公正积极的评价,将有助于在新客户和现有客户中建立信誉和信任。因此,您不能在电子邮件中包含您品牌被提及的内容,除非您得到所有者的许可。然而,用一个链接告诉您的用户关于您的业务被提及是一个好主意,他们可以在那里阅读提到您业务的内容。

我怎样才能得到一个包括一个品牌提及且连接到我自己的网站上的链接?

当外部网站或博客链接到您的网站时,它们有助于提高流量。这些所谓的反向链接有助于提升您的品牌形象,并提高与现有用户基础不同的用户群体的认知度。反向链接也有助于改进搜索引擎优化(SEO),这可以有助于您的网站出现更高的搜索引擎结果(SERPs)的平台上的查询,如谷歌。

因此,如果外部来源提及了您的品牌,但不包含到您网站的反向链接,您应该联系发行商,并请求他们更新文本片段,以包含指向您选择的页面的锚文本。我们已经包含了一个电子邮件模板,以帮助您这样做。

如果我发现一些可以或应该提到我的品牌的外部内容该怎么办?

如果您阅读了一篇外部发布的文章,并认为它与您的品牌有关,您可以给作者或所有者发送邮件,询问他们是否考虑添加一个到您网站的反向链接。如果您想从一个特别的,有声望的权威网站获得反向链接,您甚至可以给该公司发送一封电子邮件,建议他们修复您在他们网页上发现的任何损坏的链接,并建议他们使用一个提及您品牌的替换URL。

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