• 模版
  • 忠诚计划邮件模板

忠诚计划邮件模板

虽然获取客户对于企业来说似乎是一项更好的投资,但大量的研究已经证明,从长远来看,吸引新的客户比留住现在的客户要多花7倍的成本。当涉及到留住客户时,忠诚计划是一个强大的工具,它可以让客户回到您的业务中来,降低客户的流失率,并增加您的总体销售额。通过阅读这篇文章,您会发现为什么忠诚计划值得您的投资,并且您能得到10个邮件模板示例,您可以使用在您的忠诚计划营销活动中。

什么是客户忠诚计划?

客户忠诚计划是公司为鼓励客户购买更多商品而提供的一种奖励计划。它们可能包括折扣、免费商品、预发布产品、独家优惠或其他任何有意义的奖励。虽然这些经常被用来吸引新客户,忠诚计划的主要目的还是保留现有的客户,培养客户忠诚度,并鼓励品牌宣传

丝芙兰忠诚奖励邮件模板
丝芙兰的“美丽心灵”忠诚奖励计划生日邮件

为什么忠诚计划营销很重要

各种关于客户忠诚度的研究表明,忠诚度计划可以为任何企业带来巨大的价值。以下是一些能让您印象深刻的数据:

  • 71%的60、70和80后,70%的千禧一代,63%的婴儿潮一代以及62%的96后表示,忠诚度计划影响了他们的品牌选择。(CrowdTwist)
  • 80%的K世代,70%的千禧一代,63%的婴儿潮一代以及62%的96后表示,忠诚度计划影响了他们的品牌选择。(CrowdTwist)
  • 参与忠诚计划的消费者中有71%的人表示,会员资格是他们与企业关系的重要组成部分。(Bond)
  • 73%的消费者更倾向于推荐具有良好忠诚计划的品牌。(Bond)
  • 当消费者成为忠诚计划的会员时,他们会多花37%的钱。(Bond)
  • 95%的公司报告说,他们的忠诚计划会员每年花费的钱会比非会员多。(LoyaltyOne)
  • 忠诚计划的会员每年比非会员多产生12-18%的利润。(Accenture)
  • 平均而言,忠诚计划的会员贡献了公司年销售额的43%。(LoyaltyOne)

10个忠诚计划邮件模板

iVend的调查发现,全球近63%的消费者更喜欢通过电子邮件来接收来自企业的信息——这使得电子邮件成为培养忠诚计划会员最有效的渠道之一。这里有10个基本的模板,您可以在您的忠诚计划邮件活动中使用,以提高客户参与度,与客户建立更好的长期关系,并增加销售额。

邮件模板自定义
在LiveAgent中保存并自定义邮件模板

新的忠诚计划实施邮件模板


Hi [Name],

We’re thrilled to announce the launch of our new [Loyalty Program Name]. We’ve added lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn [X] points for every $** you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [***] points to redeem
[Reward Title 2] – [***] points to redeem
[Reward Title 3] – [***] points to redeem

JOIN THE [LOYALTY PROGRAM NAME]

Have a question? We’re here to help. Contact us today or visit our FAQs.
[YOUR SIGNATURE]

忠诚计划邀请邮件模板


[Name],

Welcome to [Business name] and thank you for signing up! Please enjoy 15% OFF your first purchase at [www.website.com]. Just enter [code] at checkout.

SHOP NOW

By the way, did you know about all the exclusive perks that you can receive for joining our loyalty program? Just to name a few …

[Benefit #1]
[Benefit #2]
[Benefit #3]
JOIN NOW

If you have any questions or ever need help, feel free to email us at [email address], call us at [phone number] or visit our FAQs.

Best,
[YOUR SIGNATURE]

忠诚计划欢迎邮件模板


[Name],

Welcome to [Loyalty Program Name] Rewards! Now you can earn points every time you shop online or in our stores. Redeem your points for fun rewards, like free products and special discounts.

As a thank you for joining [Business’s] Loyalty Program, we have credited you with 50 points, and you are now on your way to your first reward.

100 points are all you need to get your first free product/ discount – here are two quick ways to get there:

Like our Facebook page (50 points)
Follow [Brand] on Instagram (50 points)

When you’re done, you can check your points balance and find more ways to earn points by visiting our website.

If you have any questions or need help – feel free to email us at [email address] or give us a call at [phone number].

Thanks for becoming part of our community!
[YOUR SIGNATURE]

下一个奖励级别通知邮件模板


[Name],

We hardly need to tell you that the more points you earn, the more you get. You are now only ** $/ ** points away from [Loyalty Program Name] Gold Level Rewards! At this level you’ll enjoy:

[Benefit #1]
[Benefit #2]
[Benefit #3]

Earning more points is easy!

Place an order: ** points
Refer a friend: ** points
Follow us on social media: ** points
Make a product review: ** points

Thanks for your continued loyalty.
[YOUR SIGNATURE]

级别状态成就邮件模板


[Name],

We’re thrilled to report that you just leveled up to our [tier name] tier!

You’re about to enjoy exclusive opportunities, including early access to [tier name]-only sales throughout the year, and even more points for every single purchase you make.

EXPLORE MY REWARDS

Enjoy, and thanks for being an amazing customer!
[YOUR SIGNATURE]

每月奖励声明邮件模板


[Name],

Thanks for being a loyal [Loyalty Program Name] member! Check out your monthly membership statement below.

Status: Active Member
Points balance: ***
Expiring points: *** points expiring on [dd/mm/yy]
Points to next level: ***

Earn even more points when you shop our special deals now through [date].

SHOP NOW

Got questions? We’ve got answers! Visit our FAQs to see if we’ve covered your question, call us at [number] or start a live chat with our service reps.

Cheers,
[YOUR SIGNATURE]

奖励过期提醒邮件模板


Dear [Name],

This is just a friendly reminder that your [Customer Loyalty Rewards Program] points will expire at the end of the year (December 31st, 2020). Make sure to redeem your points on any order before this date– they will not roll over into 2021!

Your current balance is ***points.

SHOP NOW

Any questions or issues? Send us a message – we’re always happy to help!
[YOUR SIGNATURE]

客户再参与邮件模板


Hi [Name],

We just wanted you to know that WE MISSED YOU since we haven’t seen you in a while. So we’ve decided to credit your account with *** points!

CLAIM YOUR FREE POINTS NOW

The more points you earn, the more benefits you get access to. Here’s a quick reminder of how to earn more points:

SHOP: Spend $** and get ** points
REFER FRIENDS: Get ** points when they place their first order
FACEBOOK: Like our Facebook page and get ** points
INSTAGRAM: Follow us on Instagram and get ** points

Have questions or need help redeeming your points? We would be more than happy to assist you via [email], [phone number], or live chat.

Thank you for being a [Brand] customer and part of our family.
[YOUR SIGNAT

推荐邮件模板

[copy button="yes"]
[Name],

You’ve been a valued member of [Brand’s] loyalty program for [period of time] now. Don’t you think it’s time you let the world know? We’ll reward you if you do!

Give $** and get ** points when you refer a friend

HERE’S HOW IT WORKS

Send your below unique $** discount code to your friends
Your friend gets $** off their purchase
You get ** Rewards Points when your friend completes their purchase

Your current rewards points balance is: ***

READY TO SHARE?

Copy and paste this code and share amongst friends: CODE

Any questions or issues? We’re always here to help. Thanks for being an awesome customer!
[YOUR SIGNATURE]

生日祝福邮件模板

Dear [Name],

From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!

CHECK MY BALANCE

Thanks for being a loyal customer and we hope you enjoy your special day.

Cheers,
[YOUR SIGNATURE]
[/copy]

Free templates and a free trial?

That's right! Enjoy a free 14-day trial on us. Test all that LiveAgent has to offer, including email templates and canned messages.

返回模版 免费创建账户

    我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.