节日邮件模板

对于电子商务和实体零售商来说,节日购物季一直都是一个巨大的市场。根据统计,从感恩节到网购星期一的五天期间,2019年假日季的销售收入估计达到了285亿美元。对于大多数小型和中型零售商来说,节日实际上占他们全年销售额的20%到30%。然而,节日季不仅仅只是B2C,B2B企业也可以利用它,找到销售线索,提高客户参与度,并增加销售额

夏威夷航空公司黑色星期五
夏威夷航空公司黑色星期五电子邮件活动

为什么节日电子邮件营销很重要

  • 81%的消费者预计会受到假日促销活动的影响。 (德勤)
  • 70%的人通过电子邮件了解假日促销活动。(Ipsos)
  • 电子邮件占所有在线节假日网站访问量的20%。(活动监视器)
  • 三分之一的购物者表示,他们所有的假日周末购物都是由促销活动推动的。(NRF)
  • 通过电子邮件购买产品的消费者可能比没有收到电子邮件的消费者多花费138%。(信服和转换)
<b>复活节邮件模板</b>
雷朋情人节电子邮件活动

节日邮件主题行

  • 现在正在进行的是…大快人心的大甩卖!
  • 最后的礼物,圣诞限定
  • 您的愿望清单就要增加了
  • 以更大更好的交易迎来新的一年
  • 情人节销售 | 不要只想着巧克力盒子里的东西
  • 今年年货半价优惠。因为我们爱你
  • ♥ 你的情人节礼物在里面…
  • 比玫瑰更好:七折!
  • 八折!妇女节快乐!
  • 今天晚上给女士们打七折吧!
  • 未来是女性的,最高五折
  • 每只兔子享受75折优惠,因为是复活节!
  • 没有比这更好的复活节买卖了!
  • 复活节彩蛋特卖今天开始!
  • 万圣节快乐!完成惊人的交易吧!
  • 忘记那些骗局吧,我们来治愈你了…
  • 万圣节折扣——只限三天
  • 最后的几个小时!感恩节减价的时间不多了!
  • 没有必要为这些独家交易感谢我们
  • 黑色星期五前瞻。5折优惠
  • Rise & Shine…黑色星期五的交易在这里
  • 黑色星期五提早促销!没有麻烦
  • 把握良机
  • 哪些商品搞活动?全店活动
  • 终于!今天是网购星期一了,冲啊!
  • 独家的网购星期一超级交易 👀
  • 这个购物周六在当地购物
  • 通过小型购物来治愈黑色星期五的宿醉

10个节日电子邮件营销活动的邮件模板

节日期间,电子邮件营销是最有效的方法之一,以吸引您的潜在客户和现有的客户基础,推动更多的业务和增加收入。无论您是在B2C还是B2B部门,以下电子邮件模板可以帮助您创建自己的节日电子邮件营销活动——从黑色星期五和网购星期一到寒假,新年,以及期间的任何时候。

寒假邮件模板


Dear [Name],

As the Winter Holidays are approaching, we just wanted to take a moment to let you know how much your business truly means to us. Thank you so much for your trust in our products throughout the year.

As a small token of our appreciation, here’s a 20% coupon code for your next purchase: [CODE NUMBER].
SHOP NOW

Happy Holidays to you, your colleagues, and your loved ones. Here’s to another year!

Cheers,
[YOUR SIGNATURE]

新年邮件模板


Dear [Name],

Happy New Year! May your 2021 be filled with love, health, happiness, and inspiration!

We’d like to thank you for being with us in 2020. As we’re getting closer to the new year, we decided to take a look back at some of our favorite moments from 2020:

1. We celebrated our 5th birthday.
2. We released [product/ new version, etc.]
3. We’ve been nominated as [Nomination name] at [Name] Award.
4. We won the [Name] Award.

And we couldn’t have done all of that without customers like you! As a small token of our appreciation, we’re providing [details of your offer].

Thanks again for making this past year a special one for the [Brand] community.
We look forward to seeing you again in 2021!

Cheers,
[YOUR SIGNATURE]

情人节邮件模板


Happy Valentine’s Day, [Name]!

Even though we are not a part of your family, we want you to know that you are a part of our family at [Your business], and we are grateful for your business.

CLICK HERE for a special little gift from us

As always, let us know if there is anything we can do to make your experience better.

Have a wonderful time with your loved ones and enjoy the day!
[YOUR SIGNATURE]

妇女节邮件模板


Dear [Name],

Happy International Women’s Day!

Women are the world’s greatest inspiration. As we celebrate this momentous day, we salute and uplift all women, young and mature, and say continue to inspire those around you.

Now is a great time to treat yourself to something new because you deserve it!

Get 20% OFF you online order
Use promo code: WOMENSDAY
SHOP NOW

复活节邮件模板


Happy Easter from [Company name]!

HERE’S WHAT’S CRACKING

We’ve prepared some eggciting surprises
Join the special DISCOUNTS hunt!

This is your chance to find coupons worth up to $***on ANY order. All you have to do is look very carefully through our site and try to find an Easter egg.

GO HUNTING!

Are you feeling lucky? ☺ The offer is valid through [date]. The prizes are limited, so hurry up and start searching now!

万圣节邮件模板


[Name], ghostly greetings!

This Halloween, we’re passing out a treat too sweet to refuse! Take 31% OFF any annual subscription plan. Simply use [CODE NAME] promo code when you upgrade.

The clock is ticking… The deal expires on October 31st at midnight sharp, so hurry up to use the discount before the witches put a spell on it.

GET MY TREAT

Happy Halloween from our team to you!

Stay safe and keep it freaky,
[YOUR SIGNATURE]

感恩节邮件模板


Dear [Name],

We’d like to take a moment and say THANK YOU for using [Product/ Service]. And we mean it. Whether you’re new to [Brand] or have been with us all along, we appreciate your support, wherever you are in the world.

As a token of appreciation, please take 20% off when you upgrade to the annual subscription of [Product/ Service] plans with coupon code [code name]. The offer is valid till [date].

Take 20% OFF now

If there is anything we can ever do to ensure a better experience for you, please do not hesitate to reach out.

Wishing you a very Happy Thanksgiving from all of us at [Brand]!

Best,
[YOUR SIGNATURE]

黑色星期五邮件模板


Hey [Name],

Only a week left till the BIGGEST sale of the year and we hope you’re just as excited as we are.

In fact, we’re so excited that we’ve decided to give you 20% OFF ALL subscription plans for this entire week, starting from today! Promo code to use at the checkout: BLACKFRIDAY

[For prospects: If you’ve been thinking about reinforcing your [marketing/sales/ customer support/ with a rock-solid [whatever your software tool provides], this is the best deal you can possibly get.]

EXPLORE PLANS

This limited-time deal expires on [date]. Don’t miss out!

Happy Black Friday,
[YOUR SIGNATURE]

小型购物周六邮件模板


Dear [Name],

We’d like to share Small Business Saturday with you! It’s a holiday shopping tradition, backed by American Express, that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.

So, mark your calendar for the Saturday after Thanksgiving – and get ready to shop small with us. We’ll be giving you 20% OFF your entire purchase instore and online with the code #SHOPSMALL

Thank you for your support, and we look forward to seeing you on Saturday!
[YOUR SIGNATURE]

网购星期一邮件模板


[Name],

We know. Your inbox is full of sale emails today. But our Cyber Monday sale is special. It’s a one time offer that won’t happen again, for a VERY long time.

We’re giving you 50% OFF ANYTHING and everything at [website], from [date] through the end of [date]. Simply use the code CYBER when you checkout. Yep, you can get everything we sell at half the price.

So, if you’re thinking about getting something new for yourself, or treating the special people in your life with some of the best [products you sell] on the market, now is the best time to buy!

SHOP NOW

常见问题

节日邮件应该包含哪些内容?

节日邮件应该包含公司在节日期间的活动说明和让顾客浏览购物的链接等。

为什么要发送节日邮件?

给顾客发送节日邮件通知他们公司的促销活动。另外,要有针对性地发送邮件,邮件中应包含节日活动的购物网址。

节日邮件应该多长?

节日邮件短小为好,这样便于顾客阅读,也不容易被删除。最好在50-75个字之间。

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