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电商推荐邮件模板

找到吸引顾客的恰当的方式并不容易。在今后的几年内,电商行业将会看到,市场领军者会注重个性化体验并利用机器学习和AI计算等方法吸引顾客。

电商推荐邮件模板

通过使用推荐邮件,这些企业获得了巨大的发展,因为可以利用最重要的资产:顾客。最开始这只是一个不错的想法,后来竟帮助企业实现了井喷式的增长,正是因为他们利用了推荐营销

不过创建高效又实用的推荐营销策略仅仅只是开始。真正的挑战在于确保营销策略能够持续不断地鼓励推荐。最终老顾客会把您的产品或服务推荐给他们的朋友和家人。

电商推荐邮件模板

作为网店老板,您可以通过多种途径使用推荐营销。本文主要介绍推荐营销的优势,为您推荐实用的工具,让老客户给您推荐顾客。进入主要内容之前,请先点击查看Post Affiliate Pro,这是一个非常好用的管理附属项目的工具。

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什么是推荐营销?

推荐营销是一种促销手段,通过不同的策略让老顾客向亲友推荐产品。也可以理解为第三方通过推荐助力销售的增长。

推荐营销的优势

多个研究以证明了推荐营销的优势

2019 推荐营销状况报告指明,30%的公司已有推荐策略,75%的公司认为这是获取新顾客成本最低的方法。另外,根据Nielsen 报告,92%的消费者相信熟人推荐的产品。

推荐营销最重要的优势就是比起提供产品信息的商家、网上评论、报告或市场研究,人们更相信他们熟悉的人推荐的产品。

以下是推荐营销的其他优势

对网店来说是重要的顾客

几乎可以肯定的是,您会获得更多对品牌满意的顾客,他们会比较重视您的产品和服务,因为是他们比较信任的人推荐的。当然,最终的销售成绩还是取决于您的商业能力,但毫无疑问这为商业成功打下了基础。

电商推荐邮件模板
LiveAgent在网站访客功能中展示了网站推荐

投资回报率ROI提高

采用推荐营销策略之后,销售周期就缩短了,营销预算也得到了严格的控制,因为公司把重心放在了简单的推荐上。

电商行业的推荐营销容易执行

推荐营销策略不会改变企业的销售程序,也不会改变整体的营销计划。同时营销团队也不需要付出太多的时间或精力,因为顾客把您的产品和服务推荐给亲朋好友,就是在帮您完成宣传工作。

邮件模板自定义
您在LiveAgent创建推荐邮件模板之后,就可以放松心情不用担心啦。

增加电商品牌的曝光率

每一个因为推荐营销活动关注您的网店的潜在客户都会间接了解您的品牌,所以他们的品牌意识会自动的提升。

满足您需求的系统

根据对您的产品或服务感兴趣的顾客收集的信息,可以创建或自定义推荐营销鼓励策略,而积极地推荐您的品牌的老顾客也会给他们补充相关信息。

Peter Komornik

LiveAgent 结合出色的实时聊天、工单和自动操作,令我们得以向客户提供卓越的支持。

Peter Komornik,首席执行官
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电商推荐邮件模板主题

  • 推荐给朋友-我们的新活动,好处多多
  • 推荐给朋友,获取奖励
  • 我们为您和您的朋友准备了小惊喜
  • 推荐(产品/服务),获取(奖励)
  • 分享就是关心-把(产品/服务)推荐给朋友
  • 带上您的家人和朋友!

电商推荐邮件模板

电商推荐邮件模板#1


Hey [name],

You shop with us regularly, so we assume you like [product/service].

That’s why we have something to offer you:

Refer [product/service/company] to a friend and receive [incentive] as a reward.

It’s super easy. Just click on the button below, get your dedicated link, ask a friend or family member to visit our store through that link, and encourage them to make a purchase. That’s it!

Button: Click here to refer a friend

Thanks for being with us!

电商推荐邮件模板#2


Hi [name],

Your package with [product] is on its way! It should be delivered in the next [X] days.

While you’re waiting for [product], please have a look at our referral options. You can choose one that works best for you:

Earn $[X] for every friend who spends $[Y] at [name of the e-store] this month.
Encourage [X] friends to create an account at [name of the e-store] and get a [Y]% discount off your next purchase.
Receive [X] gift cards to share with your friends and earn [Y] loyalty points for every purchase made using each card.

Decide which option would be the most attractive for you and your friends then share the referral link with your close ones so that you can both enjoy [products/services] at the lowest prices!

If you have any questions or feedback for our referral program, don’t hesitate to contact us. You can either reply to this email or call us at [phone number].

Thanks for supporting our store!

电商推荐邮件模板#3


We give away free [products/services]!

It’s not click-bait, we promise you that! You can really receive free [products/services], or at least purchase them for considerably lower than normal prices.

All you need to do is refer our e-store to a friend. Share your referral code [code number] with everyone you care about and earn $[X} in credit for each purchase made by a friend that uses your code.

Again, here’s your referral code:

[code number]

See you around!

常见问题

我应该给推荐亲友的顾客送什么礼品?

推荐小奖品可以有多种选择。为了感谢老顾客给您推荐产品、服务或网店,您可以给顾客提供折扣、现金券、礼品卡、实物卡或样品。这都取决于您的活动和内部产品情况。

我应该多久发送一次推荐邮件并给老顾客赠送奖励?

这个问题很难给出一个标准答案。如果您的产品或服务购买频率并不高,可以在顾客购买产品之后发送推荐邮件 。不过,如果您售卖的是快消产品,而且回头客很多,您可以设置一些规定,顾客满足相关要求之后就能获得推荐小奖品。

今天就试用LiveAgent​

我们提供从大部分热门帮助台解决方案进行迁移的服务。

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{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “What is referral marketing?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Referral marketing is a form of promotion that takes advantage of various strategies to encourage product recommendations. At the same time, it can also be perceived as driving sales from recommendations made by a third party.” } }, { “@type”: “Question”, “name”: “What should I offer as a referral incentive?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “In return for promoting your products, services, or online store in general, you can offer your customers a discount, money to spend in the store, a gift card, physical gift, or sample product. It’s strongly dependent on your offering and internal calculations.” } }, { “@type”: “Question”, “name”: “How often should I send referral emails and offer incentives?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “It’s hard to give a definite answer to this question. If your products or services are not bought often, you can send referral emails to customers after each purchase. However, if you sell fast-moving consumer goods or, in general, have many returning clients, you can set special requirements that your customers have to meet in order to receive a referral offer.” } }] }
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