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  • B2C推荐邮件模板

B2C推荐邮件模板

很多研究证明,人们在购买的时候,会依赖他人的推荐。另外,83%的满意顾客愿意把产品推荐给家人和朋友(不过可能实际数字只有29%,因为其他人没有机会)。

所以,推荐营销是促进企业发展、提升利润的有用工具。其实,推荐营销(或口口相传营销)是最古老,但也是针对B2C和B2B企业最有效、最节约成本的营销策略。 可参考以下推荐营销建议以及10个推荐邮件模板。

为什么推荐营销对企业发展很重要?

  • 全球92%的消费者信任来自亲朋好友的推荐,高于其他任何形式的营销。(Nielsen
  • 82%的美国人称,买东西的时候会寻求亲朋好友的推荐,67%的人说,如果亲友通过社交媒体或邮件分享过某物时,购买的可能性更大。(National Harris Poll Survey
  • 积极的口口相传可带来20-50%的交易,在有些行业,销售量是付费广告的两倍以上。 (McKinsey
  • 推荐营销带来的转换率是其他营销渠道的3-5倍。 (Invesp
B2C推荐邮件模板
NordPass B2C推荐邮件模板

B2C推荐邮件主题举例

  • 每推荐一个人可获得$25
  • 每一个朋友注册可获得$10
  • 分享您的体验即可领取$20
  • 你和朋友各得$50
  • 您自己得$50,朋友可享受5折优惠
  • 推荐朋友可获得9折优惠
  • 邀请朋友可免费获得[产品/服务]
  • 推荐一个朋友,享受一个月免费
  • 推荐一个朋友,立即获得$50奖励!
  • 向朋友推荐我们,可获得$20奖励
  • 付$25,得$25
  • 分享您的购物经验,有礼免费送

10个B2C推荐邮件模板

推荐活动声明


Hi [Name],

We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!

With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.

There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!

Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.

See you soon!
[YOUR SIGNATURE]

以触发为基础的推荐活动邀请


Hi [Name],

We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.

We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].

The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.

INVITE YOUR FRIENDS NOW

Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.

Cheers,
[YOUR SIGNATURE]

推荐活动更新


Hi [Name],

You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?

With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.

REFER FRIENDS NOW

If you have any questions at all, please don’t hesitate to reach out!

Best,
[YOUR SIGNATURE]

品牌大使邀请函


Hey [Name],

My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.

That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.

HOW IT WORKS

Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn

JOIN [BRAND’S] AMBASSADOR PROGRAM

If you have any questions – we’d be happy to answer them.

Thank you!
[YOUR SIGNATURE]

开展推荐竞赛


[Name],

Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].

We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!

REFER FRIENDS

Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.

Good luck!
[YOUR SIGNATURE]

使用折扣奖励鼓励推荐


Dear [Name],

Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.

For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!

Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter

Happy sharing!
[YOUR SIGNATURE]

使用免费产品/服务鼓励推荐


[Name],

HERE’S WHAT WE KNOW

You like [Brand’s products].
You know people.

HERE’S WHAT WE THINK YOU SHOULD DO

Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!

No catch. Just people helping people discover the most [key characteristics of your products].

REFER A FRIEND HERE

Questions? Let us know and we’ll get back to you immediately.

Happy referring!
[YOUR SIGNATURE]

使用积分鼓励推荐


Hey [Name],

Did you know that you can get account credits for referrals?

Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.

REFER FRIENDS

Here’s the best part: there’s no limit to how many people you can refer.

Happy sharing!
[YOUR SIGNATURE]

使用现金奖励鼓励推荐


Hey [Name],

Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.

Here’s how it works:

Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.

The more friends you refer – the more cash you earn!

SHARE: Referral link / Facebook/ Twitter

Go forth and prosper!
[YOUR SIGNATURE]

使用捐赠鼓励推荐


Hi [Name],

When you share our name with your friends and family, you’re also helping support a local charity.

For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!

CURRENT CHARITY: [Name of the charity]

Share your referral link to get started: referral link
Show Details

Thank you for your support!
[YOUR SIGNATURE]

常见问题

B2C邮件指什么?

B2C代表企业直接向顾客销售产品和服务。B2C邮件用于向顾客提供产品相关信息,包括价格、是否有货和快递信息。

B2C代表什么?

B2C是企业直接向顾客销售产品和服务的缩写

如何写B2C推荐邮件?

在构思顾客推荐邮件时,注意您的内容和选择的词语一样重要。您可以通过推荐邮件向新顾客推销产品和服务。

今天就试用LiveAgent​

我们提供从大部分热门帮助台解决方案进行迁移的服务。

3000+ 评论 Trustpilot GetApp G2 Crowd

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “What is a B2C email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “B2C stands for Business-to-Consumer. B2C email is used to communicate information about a company’s products, including pricing, availability, and delivery information.” } }, { “@type”: “Question”, “name”: “What does B2C stand for?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “B2C abbreviation stands for Business-to-Consumer.” } }, { “@type”: “Question”, “name”: “How do you write a B2C referral email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “When writing a customer referral email, keep in mind that the presentation you make is as important as the words you choose. A referral email is your chance to pitch your products and services to a new customer.” } }] }
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