公司可以定期通过电子邮件分享有价值的、方便阅读或是易懂的内容来建立他们的品牌知名度,并增加客户的信任。这些信息片段包含了根据既定日程所排的最近新闻或是重要更新的摘要,而这被称为电子邮件摘要。
这些消息中包含的具体内容类型取决于业务所在的特定行业,这些摘要的频率可以是每天、每周或是每月,这主要取决于有多少信息需要分享。
毫无疑问的是,您对电子邮件摘要很熟悉,因为许多成功的公司都能非常有效地使用它们——然而,可能会有一些您不熟悉的术语。
常规的摘要消息有多种用途,具体取决于业务部门和它们的发送频率。发送电子邮件摘要的一些最好的理由是:
电子邮件摘要通常包含大量的信息,并且以易于阅读的格式进行了总结。当然,这通常包括图片元素——毕竟,一张图片胜过千言万语。那么您应该如何设计这类电子邮件呢?
It’s time for your regular roundup from [company]. Here is the month in numbers:
Statistic 1
Statistic 2
Statistic 3…
Below you can see the changes in some important metrics:
[Graphic of company data]
Look out for another update landing in your inbox next month.
Best,
[Name], [position] at [company]
Have you heard everything that’s been going on at [company name] recently? Maybe you missed the news about [announcement].
We’ve also made some updates to our [product/service], which, as a current user, we’re sure that you’ll be interested in:
New feature
Update
Fix…
What’s more, we’re already well underway on our plans for the next [week/month], including:
Plan 1
Plan 2
Plan 3…
As usual, we’ll update you again next [week/month], when those changes will hopefully have been implemented.
Regards,
The [company] team
Do you know how you got on [today/this week/this month]? Well, there’s no need to guess, as we’ve got all the important numbers for you right here.
Here is your [day/week/month] in numbers:
[Visualization of personal stats]
For full details of your [daily/weekly/monthly] roundup, you can read the report that we’ve generated for you here: [link]
We’ll be in touch again [tomorrow/next week/ next month].
[Name] at [company]
Think that you’ve been performing well [today/this week/this month]? No doubt that you have! But here’s how you got on compared to others:
[Graphical comparison]
As you can see above, you were in the top [X]% of all [product/service] users for [achievement] over the course of the [day/previous week/previous month]. Congrats!
Can you do even better [tomorrow/next week/ next month]? We’ll be sure to let you know!
The [company] team
常规的摘要邮件的标准频率是每天、每周或每月,这取决于有多少信息可以更新给收件人。这也取决于您所处的行业。如果每天发送多次摘要邮件的话可能会被认为是垃圾邮件,哪怕有再多的内容可以分享,而每月一封的频率都达不到可能意味着被遗忘。
电子邮件摘要应该非常适合特定的收件人,从他们的名字开始,如果适用的话,还可以跟进个人信息以及数据。这种沟通的理念基于以一种易于阅读的格式来传递价值,这将有助于与消费者建立关系和信任。而个性化的信息极大地帮助了这一过程,它会让收件人感到更有价值。
虽然保持一致非常好,但时不时地加强沟通也是一个好主意。比如,保持相同的布局并共享相同的统计数据,可以让读者更快地找到他们习惯从您的电子邮件中所获取的信息,并对比更新。然而,您肯定也不希望信息变得过于重复且过时,所以时不时添加一些有趣的内容是非常重要的。
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