还有什么比优惠券更让顾客心动的呢?能够以低价购买心仪的产品会鼓励顾客购买看上的产品或服务。
越来越多的企业加入了电商大军,把生意搬到了网络。因此,在线商店的营销策略使用得越好,能够从众多竞争者中脱颖而出的几率就越大。优惠券是吸引新老顾客的绝佳策略。根据最新的研究,77%的顾客拥有优惠券之后会多消费$10至$50,而68%的消费者认为优惠券提升了顾客忠诚度。(来源)
优惠券是一种数字营销策略,旨在提高销售量,通过优惠券吸引更多的顾客。优惠券的使用有着很长远的历史。在传统的背景下,从宣传册或杂志中剪下优惠券用在实体店中(现在还有这种情况)。随着科技的进步,越来越多的优惠券以密码的形式存在,在线结账平台(或实体店)付款时输入密码即可使用。
通常情况下,使用优惠券的营销策略都很简单。有很多CMS系统可以生成密码,让用户结账时候使用。
给顾客优惠券有很多种方法。其中最受人欢迎的一种就是邮件营销,即把优惠券直接发送到顾客的收件箱。
Don’t waste this limited opportunity to grab your favorite [product] for [X] off. Simply use this [discount code] at checkout.
Follow this link to use your coupon now [link]
We believe there are more of our products/services that you’d like to get, but something is stopping you.
If it’s the price, then…
GET [X]% OFF YOUR NEXT PURCHASE!
Here’s your coupon code, but hurry up! It expires on [date]:
[code]
Please redeem this code on any product/service purchase before [date] to receive an instant [X]% off at checkout!
Button: SHOP NOW
Thank you for placing an order with [name of the store].
We hope that [product/service] will make your life easier.
We really appreciate you being our client, that’s why we want to offer you [X]% off your next purchase.
Just use the code [code] at checkout*.
*The coupon code applies to [all/limited] items except [handcrafted/customized products/services].
*You can buy any product/services from [name of the store] and get [X]% discount off your next orders using this code.
[Name], [#] days have passed since your last order.
We want to encourage you to treat yourself to a little something extra with this coupon:
[code]
It’s valid for until [date] and gives you [X]% off of your purchase!
Go to our store to redeem the coupon: [link].
Your friend [friend’s name], who you recommended our store to, has just placed an order with us.
This means that you get a [X]% discount on your next purchase!
Next time you shop with us, just use the code [code] at checkout to enjoy your hard-earned discount.
Button: Go to the store
发放优惠券的频率取决于很多因素,应该进行仔细的规划。如果刚开始使用优惠券,最好在推出新产品的时候使用。优惠券不应使用得太频繁,因为会影响企业的底线,或者顾客会习以为常,就不愿意以完整的价格购买您的产品或服务。
刚开始使用优惠券的时候可以选在特殊的节假日,如圣诞节、黑色星期五或一月促销季节。节假日期间顾客更愿意花钱购买,所以您的营销策略更容易成功。还可以考虑在顾客生日或本地节假日时给顾客发放优惠券。
说到使用标准,可以参考亚马逊的优惠券策略。Banana Republic和H&M同样也是善于使用优惠券营销策略的知名企业。 Shopify同样通过优惠券营销策略降低了购物车遗弃率。
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