营销邮件模板

2019年,全球邮件用户已达39亿,2024年将增加到44.8亿,这是Statista的数据。所以企业不断加大邮件营销的投资,利用邮件来吸引新客户、留住老客户、增加销量并提高投资回报率。 有效的邮件营销通通都可以搞定。因为邮件营销是成本最低、转换率较高的电子营销模式,今后多年,全球电子邮件营销投资将逐渐上升。以下是邮件营销的优势,可参考我们提供的10个基本模板,开启邮件营销之旅。

为什么邮件营销对企业很重要?

不论是想要获得更多新顾客,还是与老顾客维持好关系,邮件营销都能让您直接与顾客对话,提高企业的销量。 查看以下数据,了解邮件营销给企业带来的哪些好处

  • 在邮件营销每投入$1,平均能获得$0.38的回报。
  • 80%的职业白领认为,邮件营销能提高顾客获取率和保留率。
  • 邮件营销的转换率比社交媒体和搜索引擎的总和还高。
  • 72%的消费者首选邮箱作为职场沟通工具
  • 61% 的消费者接受促销邮件每周发送一次,38%的消费者可接受更高的频率。
  • 88%的智能手机用户经常在手机上查看收件箱。所以,不论是苹果还是安卓用户,比起其他应用,邮箱的受众面个更高。
LiveAgent邮件营销
LiveAgent邮件营销

10个营销邮件模板

McKinsey Global Institute的报告现实,工作人员每周会花28%的时间管理邮件,这相当于工作时间的三分之一。减少所花时间的有效方法就是使用预设邮件模板。以下是10个基本的邮件模板(邮件营销商可能会重复发送的邮件类型),您可以参考使用,开启自己的邮件营销之旅。

顾客欢迎营销邮件模板


Hi [NAME],

We’re excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!

Until next time,
[YOUR SIGNATURE]

月刊订阅邮件


Hi [NAME],

Thank you for subscribing to [Brand’s] Weekly Newsletter!

By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.

Best,
[YOUR SIGNATURE]

To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

顾客再次参与邮件


Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]

未付款提醒邮件


Hey [NAME],

We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer’s cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.

Best,
[YOUR SIGNATURE]

帐户取消邮件


[NAME],

We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.

If you’d like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We’ll miss you!
[YOUR SIGNATURE]

在线会议通知邮件


Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:

How you can […]
Best practices on […]
Simple strategies to improve […]

[Save Your Seat]

If you register today, we’ll send you the recording of the webinar as an added bonus for free.

See you there!
[YOUR SIGNATURE]

产品或服务升级邮件


Hi [NAME],

This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)

We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.

Best Regards,
[YOUR SIGNATURE]

共同营销合作邮件


Hi [Name] ,

I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].

My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,
[YOUR SIGNATURE]

客座博客邮件


Hi [NAME],

I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.

Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.

Looking forward to your feedback,
[YOUR SIGNATURE]

客座博客拒绝邮件


Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.

Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

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营销邮件模板-常见问题

邮件营销现在还流行吗?

邮件营销依然是很实用的工具,可以推广企业和机构。邮件营销成本较低,可以快速建立顾客忠诚。

营销邮件的最佳长度是多少?

营销邮件应该短小且开门见山。顾客的时间很宝贵,所以最好要比较短。邮件的最佳长度应该在4至6句话,大约200字。

为什么应该使用营销邮件模板?

使用营销邮件模板能够节约时间和精力,尤其是要对所有邮件进行同样更改的情况下。

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