业务邮件模板

电子邮件营销是一种非常灵活的沟通方式。该渠道使您能够以各种格式发送书面消息,包括文本、图表和图片、追踪的URL或彩色字体。

考虑到这个原因,大多数公司都是在他们的策略中使用电子邮件营销的方法来给客户发送促销和折扣信息。

如果您认为所有的邮件都是一样的,那么您就大错特错了!我们能将电子邮件营销信息的类型分为三种主要的形式:

  • 交易型邮件
  • 关系型邮件
  • 促销型邮件

在制定电子邮件营销策略时,记住这些不同的形式是有必要的,因为每种形式都实现了不同的目标。

业务邮件模板 - App - Uploads - 2020 - 03 - An Email Sent From The Same Ticket Follow Up Sent 1.jpg
LiveAgent邮件营销

了解电子邮件营销活动的三种类型

正如我们在前文中提到的,电子邮件营销非常的灵活。如果您现在快速浏览一下您的收件箱,您可能会注意到给您发送邮件的公司在沟通上会用不同的风格来传递不同的消息。

比如,用来促销机票的邮件和用于在线购买确认的邮件看起来就不一样。不过,这两种邮件都被认为是电子邮件营销的一部分!

为了了解每种信息类型、最佳实践和相关的市场营销策略的基本要素,我们将电子邮件营销活动分为三种类型:交易型、关系型和促销型电子邮件

交易型邮件

顾名思义,交易型邮件是指那些和双方之间发生的交易相关的邮件。

比如,当您在网上店铺进行购买时,您可能会受到一系列的交易邮件:一封在您完成付款时确认交易时发送,一封是在公司收到您的付款时发送,还有一封是在您的产品已经发货时发送,诸如此类。

交易型邮件示例如下:

  • 确认交易
  • 收款
  • 发货通知
  • 返回确认
  • 支持Ticket
  • 密码复原
  • 电子邮件地址确认
LiveAgent密码重置邮件
密码重置邮件

关系型邮件

关系型邮件的主要目的是吸引您的受众。

关系型邮件注重的是与您的客户和潜在客户的关系,通过向他们发送能教育他们和/或能带来额外价值的内容。

您的关系型邮件可以包含:

  • 给新订阅者的欢迎消息
  • 时事
  • 推广博客文章的邮件
  • 网络研讨会注册确认
  • 意见调查
  • 关于某一特定行业的新闻或趋势的邮件
  • 课程邀请
您的关系型邮件可以包含: - App - Uploads - 2020 - 08 - LiveAgent Promo Email.gif
LiveAgent关系型邮件

促销型邮件

促销型邮件是企业发送给现有客户或潜在客户的。

考虑到这个原因,它通常是与电子邮件营销结合最紧密的形式。不过正如您所看到的,有几种类型的电子邮件可以发送而且它们都属于同一类。

除了促销和优惠,促销邮件还可以包括:

  • 新产品或新服务的发布信息
  • 新资源的投放
  • 网络研讨会摘要
  • 提供免费试用时间的消息
  • 升级
除了促销和优惠,促销邮件还可以包括: - App - Uploads - 2020 - 03 - Emailtemp5 1.png
促销电子邮件示例 – 星巴克提供

电子邮件还管用吗?

电子邮件仍然是世界上最常用的沟通渠道之一。与许多其他交流方式相比,这是一种侵入性更小,更准确的替代方案。如果使用得当,电子邮件可以在企业和客户之间建立一种牢靠的直接关系。

它的多功能性是它覆盖面广、效率高的关键原因之一。我们可以在该功能实现的所有目标上花费几个小时的时间来讨论。电子邮件仍然是获取销售线索,分配内容,增加销售额和改善客户关系的主要方式。

一个重要的事实是,72%的人更喜欢通过电子邮件而不是社交媒体来接收推广内容。(来源)。

根据Email Monday,68.9%的用户每周都会有2-3天在智能收集上查看营销邮件(来源),81%的移动设备用户经常使用智能手机查看邮件(来源)。

我们不可能忽视电子邮件的力量,您应该意识到这一沟通渠道提供的所有的可能性。不过,在您的业务中使用电子邮件最便捷的方式是什么?您怎样才能利用电子邮件的力量,并且最方便有效地实现这一点呢?答案是:使用各种商务邮件模板。

什么是电子邮件模板?使用电子邮件模板的好处是什么?

电子邮件模板是HTML或文本模板,可以作为指南使用。内容可以根据您的信息进行修改。

一个电子邮件模板能让您快速创建电子邮件活动。您所需要做的就是替换图像、文本、字体和其他元素来调整模板以满足您的需要。一个好的电子邮件模板适用于在不同的行业中运营各种组织,无论是电子商务、旅游、酒店、商业、餐饮、医疗保健、教育还是其他任何行业。

使用电子邮件模板的好处

您可以节省时间和资源

您可以轻松上传图片、替代文本、并选择与数据库相关的新内容,而不是要从头开始编写电子邮件或创建电子邮件模板。您不必选择要在电子邮件的哪个部分加入图片或文本。相反,使用线程的模板,您将有更多的时间创建独特的内容。

无需检查格式

每次您从头开始创建一个电子邮件模板,您都必须检查它的错误,因为使用大量的数据可能会漏掉重要的部门或在格式上出错。使用模板可以确保您的邮件看起来和预览完全一样。无论如何,不要忘记测试您的模板,以防万一。

商业邮件模板说明

如上所述,电子邮件有三种类型:交易型电子邮件、联系型电子邮件和促销型电子邮件。每个类别都包含不同的电子邮件。我们已经为每个类别策划了一整套商业邮件模板,使您更容易启动您的第一个活动或者改进现有的活动。

商业邮件模板产品发布

新功能发布模板


Hello [name]!

Our new, updated version of [product/service] is finally up and running!

We made sure to [briefly explain what makes the updated version better than the previous one].

Ready to test the updated version?

Click on the button below and get started!

[CTA button]

Best,
[your name & company’s name]


新的实体产品发布模板


Dear [name],

The new [product name] is finally available!

What makes the [product name] different is [give an intro to the product and say why your audience needs it]

You can order your [product] directly from our store or find it on [name of a platform].

[Add if applicable] The first 100 people that place an order will receive [an extra product/discount/free shipping/unique feature].

[CTA button]

Best,
[your name & company’s name]


产品或服务推出邮件 – 短模板


Hello [name],

We couldn’t be happier to welcome [product or service] into the [company] family.

But what is [a product] actually? It’s a [short description of a product]. You may have heard about such solutions before, but we assure you that [product] is one of a kind.

Bold statement? Just look at this list of benefits [of the product]:

Benefit 1
Benefit 2
Benefit 3
….

Pretty convincing, huh? You’ll have to test our [product/service] to learn about its full potential.

[CTA button]

Enjoy!

Best,
[your name & company’s name]

了解更多关于产品发布邮件模板的信息。

商业邮件模板感言/评论

证明/审查电子邮件模板的专业方法


Hello [name],

I’m contacting you to let you know that working with you on [project] has been a pleasure.

When we complete projects with such extraordinary clients, we like to end the cooperation with a testimonial that will be displayed on our website.

I wondered if you would be willing to share your thoughts on our recent project? You can see examples of previous reviews on this [link to the page] page.

You can submit your testimonial video in about five minutes. Follow this link [link to a testimonial collecting tool] and record a short video describing our project’s details and your experience of working with us.

Once again, it has been a pleasure working with you!

Best regards,
[your name & the company’s name]


友好登记感言/评论邮件模板


Hi [name],

We really appreciate you as a customer here at [company].

That’s why we would like to know how you are doing and if there’s anything we can do to make your cooperation with us easier. If you have had a great experience so far, let us know.

You can share your ideas and thoughts here [link] via text or film a video on your laptop or phone at any time.

Thank you!
[your name & the company’s name, contact information]


积极的观点感言/评论邮件模板


Hey [name],

The only things that are better for us than happy customers are happy customers who share their positive experiences.

We just wanted to tell you that we recently noticed [trigger here], and that we really appreciate it.

We would love to share your opinions on our own [name of owned media or review website] and on our website. If you have 5 minutes, share your thoughts in written or video format to spread the word.

Have a great day,
[your name & company’s name]

了解更多关于感言/评论邮件模板的消息

时讯邮件模板

与假日或某个季节相关的时讯


Hello [subscriber’s name],

We’re messaging you because it’s a special time of the year – [Name of a season or holiday] is nearing, and we wanted to let you know about the special offers we’ve prepared for you:

Offer no. 1 with a description
Offer no. 2 with a description
Offer no. 3 with a description

The only thing you have to do to make use of these [discounts/offers/promotions] is to click the button below and place your order on our website:
[CTA]

Happy shopping and have a nice [Name of the season/holiday]!

Best wishes,
[your name & company’s name]


为不同业务部门准备的时讯邮件模板


Hi [subscriber’s name],

You are an active subscriber of our mailing list [name of a newsletter – if applicable], that’s why we think you’ll be interested in the latest news and information from [company].

We’re sending you a list of [articles posted by your company/industry articles/industry reports/ebooks] that we’ve curated, especially for those who subscribe to our newsletter.

[A list of the resources with short descriptions and CTAs like “Read more”/”Read the article”/” Download the ebook”/” Check the report”, etc.].

[Don’t forget to use visuals!]

Happy reading!

Best,
[your name & company’s name]


为发送有着大量信息的消息准备的时讯模板


Hi [subscriber’s name],

Here’s a dose of [weekly/bi-weekly/monthly/quarterly] news from [company].

We’re going to launch/We’ve just launched a new [product/feature/service] this [week/month/quarter] and we wanted you, our valued newsletter subscriber, to be one of the first to hear this exciting announcement.

[A description of an item(s) that the message refers to.]

If you are interested in purchasing any of these [product/feature/service], just click the button below.

We’ve prepared a special offer that is only available for the recipients of this message.

或者:


Check your inbox frequently. Our subscribers are always the first to know about our new releases, and we always prepare special offers and discounts just for you.

[CTA]

Best,
[your name & company’s name]

了解更多关于时讯邮件模板的信息

商业邮件模板入职

入职欢迎邮件


Hi [name],

Thanks for joining [name of company].

We built [product/service] to [story behind it, explanation what pain points your offering solves].

We are really curious why you signed up for [product/service].

Your feedback will really help us improve our offering, as we always aim to deliver exactly what our customers expect.

Let me know by replying to this email and sharing your thoughts about [company].

Over the next few weeks you can expect a few more emails from us. All these messages will help you get the most out of [product/service].

We’ll also share our tips and tricks on how we use [product/service].

Thanks!

[name and company]


来自真人的入职邮件模板


Hey [name],

I’m [name], the founder of [company name], and I’d like to personally thank you for [signing up to our service/buying our product/subscribing to our…].

We established [company name] to [mission/values of company/pain points that a product/service solves].

I’d love to hear what you think of [product/service]. Is there anything we should work on or improve? Let us know!

I’m always happy to help and read our customers’ suggestions.

[name and company]


“谢谢你加入我们”入职邮件模板


Hey [name],

I really appreciate you joining us at [company], and I know you’ll love finding out how easy it is to deliver personalized support to every customer.

We started [company] to help [small] businesses [of all size] grow, and I hope that we can achieve that for you.

If you wouldn’t mind, I’d appreciate it if you answered one quick question: why did you [sign up for a service/ buy a product/subscribed]?

I’m asking because knowing what made you sign up helps us make sure that we’re delivering what our users expect.

Reply to this email and let me know what you think.

By the way, over the next couple of weeks, we’ll be sharing some tips from [industry], checking in with you and showing you how some of our other customers use [company/product/service] to grow their businesses.

Thanks, [name of the CEO], [company name]

了解更多关于入职邮件模板的信息。

业务邮件模板反馈请求

评价您购买的产品的反馈请求邮件模板


Hello [name],

We are constantly striving to improve, and we’d love to hear from you about the following [company] products:

Rate your [purchased product no. 1]
[a scale from 1 to 5]

Rate your [purchased product no. 2]
[a scale from 1 to 5]

Your feedback helps us improve and reach more great customers like you.

Always yours,
[company] team


感谢您加入项目反馈请求邮件模板


Morning [name],

Thanks for your time on [date], it was great working with you, and I’m glad we could complete your project.

When we complete projects with outstanding customers, we like to finish up by asking for their opinions and suggestions about how we, [company], can improve.

If you have a few minutes, we’d love to get feedback on your experience.

Follow this link to access the feedback form [link to a feedback form].

In the meantime, please reach out if you have any questions.

Best wishes,
[name & company]


通过视频分享您的想法反馈请求邮件模板


Hi [name]!

Now that you’ve had a chance to try [product/service], we’d love to know what you think about it.

Follow this link to record some video feedback [link], or simply write a review.

Tell us about the features you enjoyed, how you use [product/service], and anything else that comes to mind!

We appreciate your help.

As always, feel free to reach out if you have any questions.
Best,
[name & company]

了解更多关于反馈请求邮件模板的信息

业务邮件模板 – 呼叫邀请

最初的出站式呼叫邀请邮件模板


Hey [first name]

My name is [name], and I work at [company].

We work with businesses like yours [company] to [overcome pain points/deliver benefits].

Are you the right person to discuss solutions to such issues? If not, could you connect me with the right person at your company to talk about this?

I’d love to get in touch with you or your colleague over the phone, as I really value human-to-human contact.

If that would be possible, click this link to schedule a call [link] — choose a time and date that suits you the most!

Cheers,
[name & company]


跟进呼叫邀请邮件


Hello [name],

It’s [name] from [company]. As I mentioned in my previous email, we help [company type] to [overcome pain points/deliver benefits].

I’m curious about how you handle [an issue that your product or service helps with] at [company].
We’re experts at [your expertise], and I’d love to show you what we have been working on recently.

Are you available for a short call this week? Click the link below to schedule your demo — choose a time and date that suits you the most!

[CTA]

Best,
[name & company]


“安排一次呼叫?”呼叫邀请跟进邮件模板

Hello [contact name],

Are you still looking for a hand with [pain point]?

If you haven’t found answers to your questions, hit the button below to schedule a call. I can walk you through the solutions and show you exactly how we can help.

[CTA]

Regards,
[name & company]

了解更多关于呼叫邀请邮件模板的信息

业务邮件模板呼叫跟进

当您想做会面总结的时候


Hi [name],

Thank you very much for finding the time to talk with me about [the matter of your conversation]. I really appreciate it!

I just wanted to sum up our call and double-check if we both agree on the next steps:

Next step 1
Next step 2
Next step 3

As we discussed, I’ll [send you a new offer/prepare a special offer for you/present a new product or service, etc.], and then we can proceed with fulfilling the terms of our agreement.

Let me know if that works for you.

If you need anything else, I will be happy to help!

Best,
[name & company]


当您想安排会面的时候


Dear [name],

It was very nice to talk to you.

I really enjoyed our conversation and learning more about [topic covered]. Thank you for your advice and your views on the field of [your industry].

As I told you, I can support you in [the prospect’s target]. That’s why I would like to meet with you to talk about [clear purpose].

I’m usually free on [days of the week and hours when you’re free]. Would one of those slots be suitable for you? I can adjust my schedule to yours if that’s convenient for you.

I hope we can talk soon.

Yours sincerely,
[name & company]


当您想直接推销您的产品或服务的时候


Hello [name],

Many thanks for finding the time to talk with me [today/yesterday/last Friday] and sharing more information about [company].

I’ve been thinking about the difficulties your company has with [business challenges], and I think [your company] could help you solve this problem by [solutions].

To date, many companies like yours are using our [product/service] and are very satisfied with it.

Check out my [portfolio/brochure/website of your company] and feel free to contact me if you have any questions about our [product/service].

Could we talk on the phone sometime this week to continue our conversation?

Best,
[name & company]

了解更多关于呼叫跟进邮件模板的信息

业务邮件模板特价优惠

正式特价优惠邮件模板


Hello [name],

Thank you for being with us! We’re thrilled to offer you a special discount on our [products]. Please use the code below at the checkout to activate your X% discount:

[code]

The discount offer is valid until [date].

Have a great day,
[name of the company/employee]


临时特价优惠邮件模板


Hi [name],

We’re so happy to have you on board! As a thank you, we’ve got a special X% discount for you! Just use this code at the checkout and that’s it:

[code]

The offer is valid until [date]. Hope you’ll enjoy it!

Best,
[name of the employee/company]


通用优惠码邮件模板


Hello [name],

We’ve got good news for you: a special discount code for our [products/services]! Please find it below:

[code]

The code is valid until [date]. You can use it at the checkout!

Hope you enjoy it,
[employee name, company]

了解更多关于特价优惠邮件模板的信息

各种业务邮件模板的主题行

产品发布邮件主题行:

  • 纠结于[一个问题]?我们帮您搞定了![产品]
  • 终于来了!有了[产品],您现在就能获得[利益]
  • [公司]的新[产品或服务]:解决您[问题]的方法。
  • 向[产品]说你好!现在[利益]唾手可得
  • 厌倦了[问题]吗?不要担心了![产品]在这里帮助您解决问题!
  • 现在可用:[产品],[问题]的解决方案

感言/评论邮件主题行:

  • 来自[公司]团队的感谢!
  • 感谢您的购买/您如何评价我们的服务?
  • 您的免费订阅/礼物
  • 那么,您对[公司/产品/服务]有什么看法?
  • 分享几句话,以获得[奖励]
  • 感谢您的帮助

时讯邮件主题行:

  • 没有比现在更好的时间了
  • 关于[公司]的最新消息,特别为您准备的,[姓名]
  • [姓名],这是您最后的机会来挽救这个[节日/季节]
  • 通过阅读这封邮件,您可以获得免费的[产品/服务]
  • 有没有想过[某一擅长的领域]在[一家财富500强公司/任何其他成功/知名公司]是如何发挥作用的?
  • 您是[某个职业的名称]想要[期望的结果]吗?

重新参与邮件主题行

  • 还想收到我们的时讯吗?不管您的决定是什么,都请您告诉我们真相
  • 诚实地告诉我们[姓名]…我们不能再等了
  • 您想我们吗?让我们重新连接!
  • 好久不见。我们度日如年。
  • 我们分手了吗?
  • 您还希望听到关于我们的消息吗?

入职邮件主题行:

  • 欢迎来到[公司],[姓名]
  • [姓名],欢迎来到[公司]大家庭!
  • [姓名],开始行动起来!
  • [姓名],你值得最好的
  • 欢迎来到[公司],[姓名]。你的报价在这里!
  • 对我们[公司]的所有事情还不熟悉吗?

反馈请求邮件主题行:

  • 来自[公司]团队的一个简短感谢
  • 我们想知道您对[产品/服务]的观点
  • [姓名],我们表现得怎么样?
  • 请分享您对于[产品/服务/企业]的想法
  • 感谢您购买[产品/服务]。您感觉我们的服务怎么样?
  • [姓名],我们需要谈一谈

呼叫邀请邮件主题行

  • [姓名],我们聊一聊好吗
  • [姓名],您准备好与我简短聊一聊了吗?
  • 还在纠结于[痛点]?让我们讨论一些解决方案把!
  • [姓名],我们在电话里聊一聊吧
  • 我们需要谈一谈,是不是?
  • 请不要错过我们的电话
  • 我们真的希望听到您的声音

呼叫跟进邮件主题行

  • [姓名],很高兴与您对话!
  • 谢谢您抽空与我谈话
  • 以下是我们在[日期和时间]通话时达成的共识
  • 我们在[日期和时间]的对话总结
  • [姓名],谢谢您今天抽时间与我通话
  • [姓名],很高兴认识您
  • 谢谢您与我讨论对于[某个潜在挑战]的担心
  • 我刚给您留言

特价优惠邮件主题行:

  • X%折扣-找到您的优惠码
  • 特价:X%折扣
  • X%折扣-内付优惠码
  • 所有商品X%折扣!
  • 仅限今日:所有商品X%折扣!
  • 您最喜欢的[产品]X%折扣
  • 所有的订阅X%折扣!
  • 所有的方案X%折扣!

发送业务邮件-最佳实践

如果您想要你的业务邮件带来预期的结果,您需要遵循一定的规则。我们甚至不会提到一些显而易见的事情,比如在您的电子邮件底部放置一个CTA,细分您的订阅用户列表,衡量和分析每个活动,或者尽可能地个性化每条信息。这些您都知道了对吧?让我们来谈一些不太受欢迎但仍然重要的邮件营销隐私,如果您想要运营出最好的电子邮件营销活动,您所需要注意的。

1. 使用安全的SSL服务器进行电子邮件沟通

1. 使用安全的SSL服务器进行电子邮件沟通

安全套接层(SSL)是一种加密技术,允许您用增强过安全性的电子邮件服务器进行沟通。它使用两个单独的密钥来加密电子邮件中的所有数据:一个公钥和一个只有收件人才能访问的密钥。这意味着,在少见的邮件拦截事件中,如果没有密钥,拦截方将无法读取邮件。

在配置您的工作台客户端,比如Outlook,Thunderbird或移动设备时,请尝试使用我们的安全端口和服务器。

2. 在您的消息中避免垃圾邮件用语

垃圾邮件筛选器

电子邮件供应商没有反垃圾邮件筛选器来防止我们收到垃圾邮件。

这对我们所有的人来说都是一件积极的事情(每天收到垃圾邮件的感受是很糟糕的,不是吗?)但这也是所有参与电子邮件营销的人必须克服的挑战。

如果您不够小心,您的时讯很可能会被扔进垃圾邮件文件夹中。如果发生这样的情况,那么每次我们从服务器发送邮件时,它都可能会直接进入用户的垃圾邮件文件夹。

当邮件提供商将邮件放入垃圾邮件文件夹时,会考虑不同的因素。其中之一就是识别通常与垃圾邮件相关的词汇。

如果您想要您的邮件顺利进入您客户的收件箱,请避免出现这样的词汇:免费、礼物、最佳价格、特别促销、折扣、销售、点击这里、赚钱、购买、最低价格、仅限、免费热线、投资、五折、支付更少、消除您的债务、现在、现在就做、从今天开始、有限的时间、电视上见和减肥等等。

3. 更改前员工的密码并重新定向新账户

保密的帮助中心

这能确保当员工离开您的公司时,他们不再能够访问您的账户或者业务操作。这可以确保如果任何人使用前雇员的账户回复业务邮件,当前的雇员可以完成或者委托正在进行中的沟通。

4. 不要用您的邮件服务群发消息

4. 不要用您的邮件服务群发消息

当您发送大量的电子邮件给您的联系人,无论是广告、公告还是时讯,都不要从您的网络邮件或者帮助台客户端这么做。为什么?因为这样的行为会让您的域名声誉面临严重的风险。从长远来看,您会让您的所有邮件被归类为垃圾邮件,甚至会导致邮件服务的关闭。

想要安全地群发大量电子邮件,您必须确保您遵循一定的规则和程序。通常,这是通过专门的提供商来实现的,他们将帮助您遵守反垃圾邮件的法规。

5. 少就是多

5. 少就是多

在大多数情况下,最简单的电子邮件比起那些充满图片、不同颜色或设计复杂的电子邮件效果要好得多。

少就是多:您的电子邮件必须简单。它越不像典型的时讯(在不同的栏目中满是巨大的图片或者带有标题),效果就越好。

我们习惯将垃圾邮件与“精美排版”的垃圾邮件联系在一起。有趣的是,这就是为什么一封看起来“正常”的普通电子邮件,比如朋友发给我们的邮件,通常会带来更好的结果。

规则如下:保持简单,显得很蠢。

业务邮件模板 – 常见问题

我如何衡量我的业务邮件是否成功?

报告

衡量邮件活动成功与否最基本和最有效的指标就是传递率、打开率、点击率和跳出率。所有可靠的营销机构或者邮件营销工具都提供这些统计数据。

  • 传递率是没有跳出的电子邮件与发送的电子邮件的数量比。
  • 打开率是指打开电子邮件的订阅用户与发送电子邮件的数量的比率。
  • 点击率是点击链接的人数与发送的电子邮件数量的比率。
  • 跳出率是邮件列表中由于邮件服务器或客户端的原因而没有收到邮件的电子邮箱地址与列表中电子邮箱地址的总数的比率。

通常,好的结果是:

  • 传递率有95%以上
  • 打开率有30%
  • 点击率超过30%
  • 跳出率低于2%

然而,这些比率和标准会因行业而异。影响这些结果的重要因素是广告活动的数据质量和内容的价值。

邮件应该写多长?

邮件应该写多长?

内容应该简短可以一扫而过,并以小块的形式呈现。收件人会花几秒钟浏览邮件,挑选通用的关键词和主题。如果他们发现了一些相关的信息,他们就会放慢速度,更仔细地来阅读您的信息。从撰写您的邮件开始,然后进行修改直到只剩下关键的信息。

我应该写一个纯文本电子邮件或以HTML形式发送电子邮件吗?

我应该写一个纯文本电子邮件或以HTML形式发送电子邮件吗?

纯文本电子邮件只包含没有任何格式的文本。它允许您嵌入简单的视觉效果或GIF到电子邮件副本中。同时,HTML版本包含图像、颜色和其他的文本格式选项。选择取决于您的电子邮件营销策略、品牌、风格和许多其他的因素。

使用基于HTML代码的电子邮件似乎是合理的,特别是在B2C产品的情况下,因为这种电子邮件为您提供了更多的选项来直观地展示您的产品。不过,62%的营销人员表示,他们会向订阅者发送HTML和纯文本结合的电子邮件。(来源

我的电子邮件数据库应该有多大?

队列

这取决于每个企业的实际情况。如果您销售的是面向多种类型客户(比如手机、围巾或者经济型的汽车)的大规模B2C产品,那么您的数据库将会是巨大的,其中包括数十万的联系人。但是,如果您提供高度指定性的B2B运输管理软件,那么您的数据库显然会更小。最重要的事情就是要划分您的数据库。

Ready to put our business email templates to use?

LiveAgent is the most reviewed and #1 helpdesk software for small to medium-sized businesses. Try it today with our free 14-day trial. No credit card required.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “我如何衡量我的业务邮件的成功?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “衡量邮件活动成功与否的最基本和最有效的指标是传递率、打开率、点击率和弹出率。” } }, { “@type”: “Question”, “name”: “邮件应该写多长?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “内容应该简短可以一扫而过,并以小块的形式呈现。收件人会花几秒钟浏览邮件,挑选通用的关键词和主题。如果他们发现了一些相关的信息,他们就会放慢速度,更仔细地来阅读您的信息。” } }, { “@type”: “Question”, “name”: “我应该写一个纯文本电子邮件或以HTML形式发送电子邮件吗?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “选择取决于您的电子邮件营销策略、品牌、风格和许多其他的因素。不过,使用基于HTML代码的电子邮件似乎是合理的,特别是在B2C产品的情况下,因为这种电子邮件为您提供了更多的选项来直观地展示您的产品。” } }] }
返回模版 免费创建账户

    我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.