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  • 呼叫跟进电子邮件模板

呼叫跟进电子邮件模板

在开始销售职业生涯时,多数销售人员不会想到使用电子邮件模板。他们使用的是“基本”销售战略:打电话、确认见面并发送企业最新信息。但是当需要向潜在顾客发送跟进电子邮件时,他们会感到不知所措。他们会想:邮件应该怎么写?

销售和商业电子邮件是一项复杂的工作。毕竟邮件是单向的信息流动,需要等待回复。正如数据显示的那样,多数销售邮件会被忽视。但是邮件营销依然是一种重要的销售战略。另外,某些潜在用户只使用邮件交流。

这也是为什么所有销售代表都应当知道如何利用电子邮件以及如何书写有效的跟进邮件。在本指南中,我们将重点讲解如何书写销售电话后的跟进邮件。

呼叫后跟进电子邮件——为何十分重要?

跟进电子邮件应当是销售流程中不可或缺的部分,这一流程还包含使用电话联系客户

但是到底什么是跟进电子邮件呢?

有两种类型的呼叫后跟进电子邮件。第一种是在致电潜在顾客后立刻发送的电子邮件。在这种邮件中,您应当总结跟顾客的对话、提及双方同意的下一步骤并设定时间计划。第二种类型的呼叫后跟进电子邮件应当在顾客没有回复第一个消息、或在首次回复后很久没有联系时发送。

呼叫跟进电子邮件模板
LiveAgent 的跟进电子邮件

致电顾客后发送跟进电子邮件十分重要。否则与潜在顾客的对话只会成为没有任何价值的闲聊,不会转化为销售。我们基本可以确认,没有跟进邮件,您的电话只会被顾客忘记。哪怕您不久后再次致电,第二次电话的效果也不会向第一次的效果那么好。

呼叫后跟进电子邮件模板主题

  • 【姓名】,很高兴与您对话!
  • 谢谢您抽时间与我通话
  • 以下是我们在【日期】电话中同意的内容
  • 【日期】通话总结
  • 【姓名】,谢谢您今天抽时间与我通话
  • 【姓名】,很高兴认识您
  • 谢谢您与我讨论对于【某个潜在挑战】的担心
  • 我刚给您留言

呼叫后跟进电子邮件模板示例

当您希望会面总结一下


Hi [name],

Thank you very much for finding the time to talk with me about [the matter of your conversation]. I really appreciate it!

I just wanted to sum up our call and double-check if we both agree on the next steps:

Next step 1
Next step 2
Next step 3

As we discussed, I’ll [send you a new offer/prepare a special offer for you/present a new product or service, etc.], and then we can proceed with fulfilling the terms of our agreement.

Let me know if that works for you.

If you need anything else, I will be happy to help!

Best,
[name & company]


当您希望安排会面


Dear [name],

It was very nice to talk to you.

I really enjoyed our conversation and learning more about [topic covered]. Thank you for your advice and your views on the field of [your industry].

As I told you, I can support you in [the prospect’s target]. That’s why I would like to meet with you to talk about [clear purpose].

I’m usually free on [days of the week and hours when you’re free]. Would one of those slots be suitable for you? I can adjust my schedule to yours if that’s more convenient for you.

I hope we can talk soon.

Yours sincerely,
[name & company]


当您希望直接推销产品或服务


Hello, [name],

Many thanks for finding the time to talk with me [today/yesterday/last Friday] and sharing more information about [company].

I’ve been thinking about the difficulties your company has with [business challenges], and I think [your company] could help you solve this problem by [solutions].

To date, many companies like yours are using our [product/service] and are very satisfied with it.

Check out my [portfolio/brochure/website of your company] and feel free to contact me if you have any questions about our [product/service].

Could we talk on the phone sometime this week to continue our conversation?

Best,
[name & company]


当潜在顾客没有接听您的电话


Hi [name],

I’m writing to you because I wasn’t able to reach you today. I was calling you because [leave a phrase as the reason for your call, or the name of the reference/matter you are calling about].

I sent you a voicemail and mentioned that I would call you back on [date] at [time].

However, you can always contact me before that time on [your phone number] at your convenience.

I hope we will reconnect soon!

Best,
[name & company]


当您需要推迟电话


Hello [name],

Thanks for getting back to me so quickly. I truly appreciate it.

I’ll be happy to contact you again later in [the month].

Does it make sense to schedule a call already to reconnect? This way, we can save time in the future and adjust our calendars accordingly.

How does your availability in [the month] look? Which week and day would be a good one for us to connect?

I look forward to talking with you.

Best,
[name & company]

呼叫跟进电子邮件模板——常见问题

应当什么时候发送呼叫后跟进电子邮件?

解决问题时间

最好在对话后一小时内发送总结电子邮件(列举后续步骤以及电话中同意的内容)。如果您不能在通话后立刻发送邮件,那么也请在一个工作日内发送。如果您与潜在顾客在电话中同意的后续步骤需要潜在顾客的参与,请给他们足够的时间完成这些工作。

如果您的潜在顾客没有采取正确的行动,请在截止日期前两到三天发送跟进邮件,提醒他们。

我应当建议安排第二次通话还是继续使用邮件沟通?

在线会话应用

最好请您的潜在顾客决定他们喜欢的沟通渠道。您可以在跟进邮件中询问潜在顾客,是希望通过电话还是邮件讨论接下来的步骤。如果他们让您决定,那就选择对自己最有利的。

通话后何时应当停止发送邮件?

回复

如果您的潜在顾客在两星期内忽视了超过三封邮件,那么您最好停止联系他们,观察他们是否会对您的沟通有任何反馈。如果没有,请等待两周后发送跟进邮件。如果没有回复,您就不应当再联系这位顾客了。

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