售后邮件模板

不管您卖的是什么,卖给谁——不管是回头客还是第一次购买东西的人——恰当的,及时的自动售后邮件会对您的业务产生即时的积极影响。这些类型的电子邮件可以帮助您用您的品牌保留客户,培养长期的客户关系,并产生更多的重复销售。售后电子邮件活动也是提高客户忠诚度和留存率的最简单和最有效的策略之一。而且,由于吸引新客户的成本通常是留住现有客户的5倍——这些电子邮件绝对应该成为您的电子邮件营销策略的一部分。

ASOS的售后邮件模板
ASOS的售后邮件模板

为什么要发送售后邮件?

售后电子邮件在任何电子邮件营销活动中有最高的打开率和点击率。事实上,根据Klaviyo的数据,与一般的电子邮件活动相比,售后电子邮件的打开率高出217%,点击率高出500%,每个收件人的收益要高出90%。Medallia(一家客户体验公司)发表在《哈佛商业评论》上的研究还发现,“拥有最好的体验的客户比那些有着糟糕体验的客户要多花140%的钱。”

售后邮件可用于:

  • 鼓励客户回到您的网站
  • 为下一次购买打下基础
  • 将新买家转化为回头客
  • 创建更好的客户体验
  • 建立客户关系
  • 获得客户反馈

售后电子邮件主题行

  • 感谢您购买[品牌]
  • 您的订单确认
  • 非常感谢您今天的购买
  • 谢谢您的尝试!
  • 太棒了。很高兴您找到了您喜欢的东西!
  • 您的订单已经发货了
  • 您的订单已经在路上了
  • 我们很开心您能成为客户——谢谢您的购买
  • 我们可以问您一个关于您购买的问题吗?
  • 您今天在我们这里购物的感觉如何?
  • 您购买的东西有像您期望的那样吗?
  • 仅仅说谢谢是不够的
  • 我们给您的礼物是:下次购买可享受九折优惠
  • 我们致以敬意
  • 我们要特别感谢您
  • 给您点小礼物作为对您的感激
  • 是时候重新进货/订货了
  • 存量低了?是时候补充了!
  • 立即重新订购可获得免费送货/15%折扣/礼品奖励

10个售后邮件模板

售后邮件可能有不同的用途,这取决于什么对您的业务是最重要的——无论是让客户感到特别,提醒他们补充产品,交叉销售类似的产品或收集反馈——如果做得好,售后邮件会变得不可思议的强大。以下是10个售后电子邮件模板,您可以在创建自己的售后电子邮件活动时使用一些最常见的场景。

订单确认电子邮件


Hello [Name],

Congratulations! Your purchase on [Website.com] was successfully processed. Your order is now being prepared. You will be receiving shipping updates soon.

How was it to shop at [Website.com]? Help us serve you better, click here to take a quick survey. (It won’t take you more than a minute – we promise!).

Here’s your order confirmation:

Order number: ***
Payment method: ***
Items ordered: ***
Total: ***

Your Order Details:
[listing items purchased]

Thank you for shopping with [Brand],
[YOUR SIGNATURE]

发货确认电子邮件

YOUR ORDER HAS SHIPPED

Good news, [Name] – your items are on their way! Are you smiling? You’re totally smiling. ☺

Here are a few things you should know:

Your order should arrive at your shipping address within [number] business days.
Items may be shipped in separate boxes with no additional shipping charges.
Updated tracking information will be posted to the carrier’s website within 24 hours.

Here’s what we shipped:

[Item 1]
[Item 2]
[Item 3]

TRACK MY ORDER

Thanks for shopping with us,
[YOUR SIGNATURE]

———————————————
HAVE QUESTIONS OR NEED HELP?

Let us know! We’ll do everything we can to make sure you love your experience with us. Reach us at [email], [live chat] or [number]. We’re available Monday – Friday **am – **pm.

“感谢您购买”电子邮件


Dear [Name],

WE’RE HONORED that when it comes to [style/ footwear/ beauty, etc.], you think of us.

There’s a lot of choices out there but you singled us out, and that means a lot. We just want to express how much we appreciate your business. When you’re looking for something truly special, we hope that we’ll continue to be the place you think of first.

Thank you!
[YOUR SIGNATURE]

P.S. If we ever fail to live up to your expectations with the quality of our products, delivery times, or anything else – you can always reach out to our customer care team at [number], [email], or [live chat].

产品推荐电子邮件


Hey [Name],

Thanks for your recent purchase with [Brand]! Your order should have arrived by now, and we hope you are enjoying your new [products].

We thought that you’d like to know customers who made the same purchase also enjoyed the following favorites:

[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
[Recommended product 4]

If you need any help with your next purchase, don’t hesitate to reach out anytime.

Cheers,
[YOUR SIGNATURE]

补充提醒电子邮件


[Name],

Greetings from [Brand]! Hope you’re doing great.

According to our records, you ordered (products) a while ago and we would hate for you to run out. So, this a friendly reminder that it’s time to restock, in case your supplies are running low.

RESTOCK NOW

Order in the next 24 hours and shipping is on us.

Let us know if you have any questions. We’re here to help!
[YOUR SIGNATURE]

下次购买奖励邮件


Hey [Name], we’ve missed you!

Maybe you’ve been away or just super busy but we noticed you haven’t ordered in a while. So perhaps we can tempt you back with 10% OFF your next order?

We’ve actually added some cool new stuff we think you might like! Here’s a coupon for 10% OFF your next purchase in the next two weeks (expires on ***): [CODE NUMBER]

SHOP NOW

If you have questions or need any help, just reply to this email and we’ll get back to you as soon as we can.

Cheers,
[YOUR SIGNATURE]

关注于产品的邮件


Dear [Name],

Congratulations on your new purchase of [product]!

You’ve made an excellent choice by shopping with us. At [Brand] we truly care about our customers and appreciate your business. If you have any issues at all, we’ll work with you until you are completely satisfied.

Here are a few great tips on using your [product]:

[Product usage tip 1]
[Product usage tip 2]
[Product usage tip 3]

I will contact you in a few days to make sure everything is working well for you and to also share some Frequently Asked Questions (FAQs) about your new [product] that I’m sure will be very helpful.

If by any chance you will not receive your product within [number] days of placing your order, please do let us know right away. We’ll be happy to assist you in any way that we can.

Once again, thank you very much for purchasing [product]!

Best,
[YOUR SIGNATURE]

产品调查请求邮件


Name,

A great big thank you for shopping with [Brand]!

We love our customers dearly, and their opinions mean a lot to us. So, we put together a survey that gives you an opportunity to share your thoughts, so WE can improve your shopping experience – and YOU can take 20% OFF your next purchase for completing it. Click below to take the survey (it won’t take you more than a few minutes) and receive your offer.

START SURVEY
Thank you for your participation.
[YOUR SIGNATURE]

产品评论请求邮件

[Name],

We wanted to say a HUGE thank you for shopping with us and we’d love to know what you thought of [Website.com]. If you can spare a few minutes to leave us a review, we’d be super grateful! Please be as honest as you want to be (we can take it).

Write a Review of [Brand]

We love you either way.
[YOUR SIGNATURE]

SaaS管理电子邮件


[Name],

Thank you for signing up and joining the [Brand] family! We built [Product name] to help businesses [achieve specific goals], and I hope that we can achieve that for you.

Over the last couple of weeks, we’ll be sending you a few more emails to help you get maximum value from [Product name]. We’ll be sharing some tips, checking in with you, and showing how some of our customers use [Product name] to [whatever the product helps to achieve].

In the meantime, you might find these resources helpful:

[QUICK VIDEO GUIDE]
[KNOWLEDGE BASE]
[COMPANY BLOG]

If you have any questions or hit any bumps in the road, please feel free to call us at [number], start a chat with our support team or visit our FAQs.

Until next time,
[YOUR SIGNATURE]

售后邮件-常见问题

售后体验是什么意思?

售后顾客体验指的是顾客在购买产品或服务之后与公司的沟通和采取的行动。

我们如何提供售后顾客体验?

您可以让系统自动发送跟进邮件,并在邮件中粘贴知识库链接,让顾客24小时都能获得帮助。这就是售后客户服务的一种方式。

什么是购买后失调?公司如何避免这种情况?

购买后失调指的是购买产品或服务之后买家的负面情绪。要减少这种情况,公司应该制定完整的策略为顾客给予支持,比如快速高效解决问题,让顾客轻松找到客服咨询等。

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Discover over 180 advanced features including automation, gamification, and social media integrations.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “What is the post-purchase experience?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The post-purchase customer experience is the communication and actions that take place after a customer makes a purchase from a business.” } }, { “@type”: “Question”, “name”: “How do we provide post-purchase customer support?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You can provide post-purchase customer support by automatically sending a follow-up email with a link to knowledge base articles for 24/7 support.” } }, { “@type”: “Question”, “name”: “What is post-purchase dissonance and what can companies do to reduce it?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Post-purchase dissonance is the negative feelings that occur after an individual has purchased a product or service. To reduce it, organizations should have a solid way to support their clients, including immediate problem solving and an easy way to reach support.” } }] }
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