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电子邮件模板

什么是电子邮件模板?

电子邮件模板是预先制定的电子邮件结构。用户可以在其中添加文本、图片和视频,电子邮件模板一般可以完全自定义。

电子邮件模板自定义

电子邮件模板的用处是什么?

电子邮件模板一般用于发送新闻或自动生成的电子邮件,例如确认邮件、密码重置邮件等。它们主要用于市场和销售目的。不过也可以用于信息或技术相关目的。

Asos 销售后电子邮件模板

电子邮件模板有哪些类型?

按照格式划分,电子邮件模板分为两种类型“HTML 和纯文本

HTML 电子邮件模板

HTML 电子邮件模板帮助用户在书写邮件时发挥创意。它们支持各种格式和媒介,例如图片和视频,还与许多种类的行动召唤按钮匹配。HTML 电子邮件模板一般用于市场和销售目的,因为它们更加华丽优美。它们包含的视觉内容要多余文字。

电子邮件模板

纯文本电子邮件模板

纯文本电子邮件模板相对简单,外观有一定限制。它们不支持复杂的格式,因为他们主要用于传递简短消息(3-4行的文字),更加关注邮件内容而不是外观。它们一般用于发送邮件确认、密码重置链接或订单跟踪链接。

密码重置邮件 LiveAgent

在 LiveAgent 内可以创建什么类型的电子邮件模板?

LiveAgent 帮助台软件提供两种类型的电子邮件模板。

代理邮件模板

代理电子邮件模板是预先定义的 电子邮件消息,当发生某个事件时向代理发送。例如,在以下情况下代理可以收到这些自动邮件:

  • 顾客回复他们被分配的工单
  • 工单分配给他们
  • 创建新工单(在任何部门内创建新工单时发送给代理。)
  • 他们请求新密码(这种类型的邮件包含密码重置链接。)
  • 他们点击忘记密码链接(邮件内含有密码重置链接。)
  • 注册邮件(当管理员将他/她添加到系统时发送给代理。这封邮件包含一个设置他/她密码的链接。)

当代理没有登录系统时发送这些邮件。


顾客电子邮件模板

顾客电子邮件模板也是预先定义的 邮件消息。当发生某个事件时向顾客发送。例如,在以下情况下顾客收取这些自动邮件:

  • 他们从代理那里收到关于某张现有工单的回复
  • 代理创建一张新工单
  • 代理向他们转发消息
  • 他们的工单被解决
  • 他们在实时会话时选择了“发送会话文本”选项
  • 他们收到了对于论坛消息或建议的回复(该邮件也含有退订链接。)
  • 他们在知识库注册(该邮件包含密码设置链接。它也是顾客验证邮件。使用假邮箱地址的顾客将无法设置账户密码。)
  • 他们点击忘记密码链接(该邮件包含密码重置链接。)

LiveAgent 的电子邮件模板是 HTML 格式还是纯文本格式?

LiveAgent 工单软件可以帮助用户创建 HTML 和纯文本格式的电子邮件模板。另外,我们还提供WYSIWYG(所见即所得)编辑器,便于您改变 HTML 邮件模板的风格和格式。WYSIWYG 编辑器支持图片、不同字体、颜色、链接、附件等。

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如何在 LiveAgent 内创建电子邮件模板?

  1. 登录 LiveAgent。
  2. 点击配置(齿轮标志)。
  3. 选择电子邮件
  4. 点击顾客模板代理模板
电子邮件模板

5. 点击编辑按钮(铅笔标志)选择您希望 编辑的按钮
6. 点击或A按钮选择您希望邮件是 HTML还是纯文本格式。
7. 根据您的喜好,使用左侧的可选变量编辑您的模板。

电子邮件模板


8. 点击测试,测试您的电子邮件模板。然后下拉,点击 发送
9. 如果您满意电子邮件模板的外观和内容,请点击保存。

为何电子邮件模板对企业有益?

电子邮件模板对所有行业的企业和组织都十分有益。它们能够帮助您节省宝贵的时间和金钱,无需任何编程技巧!

节省时间

电子邮件模板是预先制定好格式和自动的。也就是说一旦您创建了电子邮件模板,每当满足了事件条件(例如当顾客点击忘记密码按钮)时,就会自动发送电子邮件。这能够为您节省大量时间,把您从手动工作和责任中解放出来。比如,您不再需要手动发送跟进邮件或密码重置链接。

无需编程技巧

电子邮件模板对于初学者十分友好。您不需要具备任何编程经验或设计知识。我们的 WYSIWYG 编辑器能够帮助您从头开始设计电子邮件模板。在 LiveAgent 工单软件/a>内创建您所有的电子邮件模板, 您可以确保统一所有电子邮件沟通的外观和风格。

帮助台软件内的 WYSIWYG 编辑器 - LiveAgent

节省金钱

手动重复的任务可以自动化,当您的代理从这些任务中解脱出来,您就可以节省金钱。代理的主要任务应当是创建令人难忘的经历来提升顾客满意度——迅速、专业、个性化地回答问题,提供足够的信息。创建电子邮件模板能够帮助您和您的代理做到这一点,这样他们就能专注于更重要的工作——维护顾客关系。

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知识库资源

希望了解可自定义的电子邮件模板?请查看我们的知识库文章或我们为所有场合特别定制的电子邮件模板

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