• 模版
  • 免费试用邮件模板

免费试用邮件模板

经营SaaS 公司的人都知道,免费试用用户是公司最容易获得的潜在客户。这类人群是已经决定试用产品的潜在买家,如果您没有把他们转化成为付费顾客,那么转化率太低会影响您的企业运营。不过,根据一项针对300多SaaS专业人员的问卷调查,平均只有20%的免费试用用户升级为付费套餐。可以参考以下建议,给免费试用用户发送有效的营销邮件,此外,还有10个实用的后续邮件模板,您可以用于提升免费试用 转换率

免费试用邮件最佳实践

  • 包含CTA,鼓励用户进行下一步操作,让新用户重新对产品感兴趣。
  • 创造紧迫感,提醒用户他们的免费试用还有多少时间就结束了。
  • 最实用的 自助服务资源(如快速开始指南、视频指导、常见问题等)可以添加一个链接。
  • 重点放在优势,而不是功能(向用户展示这些功能如何能解决他们最关心的问题)。
  • 强调如果用户不升级为付费套餐将会错过哪些好处。
  • 尽量个性化后续邮件,与用户建立信任。
  • 将邮件联系人分组(包括活跃用户、半活跃用户和不活跃用户),并针对不同的分组发送邮件内容。
  • 采用拆分测试为新用户创建更多实用指南
  • 根据用户行为发送触发邮件
  • 缩短试用时间(建议B2B SaaS产品继续保持14天)
  • 采用激励机制提升免费试用营销策略的成功率(加大折扣力度、试用期延长、福利等)

10种试用邮件模板举例

虽然大多数免费试用 的用户永远不会成为顾客,但即使是转换率稍微有增加,都能带来大幅度的利润上升。很多情况下,简单、及时的后续邮件足以让潜在客户升级为付费顾客。可参考以下10种基本的免费试用邮件模板,提高转换率。

免费试用指南邮件

Hi [Name],

Welcome to [Product]! I’m [Name] and I’m excited to guide you through your trial.

Hopefully, you’ve had a chance to login and play around a little bit. If you haven’t, no worries. Take a look at our Getting Started Guide – it’ll walk you through how to set up your account and introduce the basics of [Product].

What happens next?

Keep an eye on your inbox as over the next [length of trial] days, I’ll be sending you the best tips for using [Product].

In the meantime, if you have any questions at all, simply email me back and I’ll be happy to assist you!

Thank you so much,

[YOUR SIGNATURE]

免费试用主动支持邮件

Hi [Name],

Congratulations on starting your journey with [Product]. We’re excited you’re here and can’t wait to help you get started. Here’s what you should do first off to get the most value out of your free trial:

[Step 1:]
[Step 2:]
[Step 3:]

To help you get up to speed, here are the top three questions our customers usually have on the first day, answered right in front of you, so you don’t have to hunt around for the answers:

[Question 1:]
[Question 2:]
[Question 3:]

If you need any assistance, simply reply to this email. We will check in with you shortly to see how things are going. Until then, enjoy your free trial!

Best,

[YOUR SIGNATURE]

主动询问邮件

Hi [Name],

It’s been [number] days since you signed up for [Product’s] trial. I just wanted to check in to see how things are going and make sure you’re getting the most out of [Product].

I noticed that you haven’t got a chance to [create/ upload/ set up, etc.]. This [video/ user guide/ webinar] will help you if you’re stuck or unsure about where to start:
How to [action] [result] in [Product]

If you still have any questions, simply reply back to this email and I’ll get back to you ASAP. Also, our support center has a ton of FAQs you might find helpful.

As always, I’m here to assist in any way so don’t be a stranger!

Regards,

[YOUR SIGNATURE]

推销邮件

Hi [Name],

You’ve [completed action with the product]. It looks like you’re already starting to get results!

This is a great time to consider taking a look at our different plans so you can take full advantage of [Product].

On average, our customers see [data-driven benefit]. Plus, if you upgrade your account, you’ll get:

[Premium feature 1] that helps you with [benefit 1].
[Premium feature 2] that allows you to [benefit 2].
[Premium feature 3] that enables you to [benefit 3].

If you’re ready, take a look at our premium plans here.

If you have any questions or need help choosing the right plan for your business, don’t hesitate to reach out – we’ll be happy to assist. Simply hit reply or join us on live chat during business hours.

Cheers,

[YOUR SIGNATURE]

免费试用到期邮件

Hi [Name],

We hope you have been enjoying your free trial with [Product].

Unfortunately, we’re coming to the end of this journey, but we’d love to keep it going!

In order to [what they stand to lose by not upgrading], you’ll need to select one of our paid plans. Otherwise, your trial will end in [number of days left] and you won’t be able to access premium features any longer.

Choose your plan now

If you’re not sure which one is right for you, you should try the Basic plan – it’s a great place to start.

Have any questions or need help? We’re only an email away – just hit reply and we’ll get right back to you.

[YOUR SIGNATURE]

免费试用延期邮件

Hi [Name],

Your [Product] free trial has expired! But don’t worry – your [data] has been saved and is still available.

We know how busy life gets — and thought you might need some extra time to check out [Product].

Just reply to this email or click to get an extra 10 days:

Extend my free trial

If you enjoyed [Product], take one minute to upgrade. Our subscription plans start at [price] a month and all include [list of premium features].

Upgrade now to keep using [Product]

Have any questions or feedback? Let us know and we’ll gladly help.

Thanks for trying [Product]!

[YOUR SIGNATURE]

折扣/特价优惠邮件

Hi [Name],

Unfortunately, your free trial has come to an end, but don’t worry – we’ve got you covered.

As a thank you for trying [Product], if you upgrade to an annual plan today, you’ll save 20% (that’s 2.4 months for free each year!) But here’s the catch. It’s only good for 24 hours.

If you’re serious about [pain point your product solves], then I strongly suggest grabbing this deal before it expires.

Get the deal here

Let’s take your business where you know it deserves to be!

Cheers,

[YOUR SIGNATURE]

免费试用反馈邮件

Hi [Name],

Your [Product] trial is over and you won’t be able to use premium features until you purchase one of our paid plans.

Monthly plans start from only [price], you can take a look at all the options here: link to upgrade

Though it will hurt us to see you go, if you choose not to continue with a paid subscription, we respect your decision. You will do us a great HELP if you could let us know your feedback on why you choose not to upgrade to a paid plan.

Looking forward to having you as a customer!

Regards,

[YOUR SIGNATURE]

试用后问卷调查邮件(没有转换的试用邮件)

Hi [Name],

Thanks so much for giving [Product] a try.

We noticed you didn’t upgrade your [Product] account, but that’s totally fine. Even though you chose not to go with a paid plan, we’d love to hear about your experience with us. It’ll help us improve our product, so you’ll be doing us a huge favor.

If you have a minute, could you please fill out our quick survey here (takes less than a minute!)? It would be much appreciated.

We are sad to see you go, but we hope to see you again in the future. If you’d like to give [Product] another try, later on, we’ll be happy to help!

Best,

[YOUR SIGNATURE]

试用后后续邮件

Hi [Name],

It’s been a while since you signed up for [Product’s] trial. I just wanted to check back in to see how things are going. Did you end up going with another product?
If you’re still looking for a solution for [pain point], I wanted to give you a quick rundown of some of the new features we’ve added to [Product] recently:

[Feature #1][Feature #2][Feature #3]

If you’re interested in checking out the improved version of [Product], we’d be happy to offer you a new free trial. Let us know by replying to this email!
And even if you’re not interested, I’m still happy to help you out in any way we can.

Best,

[YOUR SIGNATURE]

福利:转换顾客试用邮件

Hi [Name],
Congratulations, you are now able to fully access [feature 1], [feature 2], and [feature 3] without any limitations.
We can’t wait to see how [Product] will benefit your business.
Thank you so much![YOUR SIGNATURE]
P.S. If you want to double down and get your whole team immersed into [Product] faster, jump on our next week’s customer training on how to [use case].

Ready to put your free trial email templates to use?

LiveAgent is the most reviewed and #1 rated ticketing software for small to medium-sized businesses. Try it today with our free 14-day trial. No credit card required.

返回模版 免费创建账户

我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.