客户答谢邮件模板旨在建立长期客户关系和提高客户忠诚度,该页面提供10个客户答谢邮件模板及常见问题解答,包括感谢购买、节日问候、生日祝福和客户周年等。透过这些模板及建议可以协助撰写更有效的电子邮件,提高参与率和客户满意度。
感谢客户的电子邮件——它们是必要的吗?考虑到当今市场的激烈竞争并且高达80%的公司未来的收入将来自20%的现有客户——根据Gartner Group的说法——与客户建立长期的关系,培养客户忠诚度对企业来说从未像现在这样重要。发送答谢客户的邮件作为您的客户答谢战略中的一部分可以帮助您实现这一点。在正确的时间发送精心制作的答谢邮件可以提高客户满意度,推动更多的参与,提高忠诚度和口碑。
洛克菲勒公司的研究表明,68%的客户离开与公司的业务关系,是因为他们认为服务他们的公司态度冷漠。ClickFox的另一项调查显示,62%的消费者认为他们最忠诚的品牌没有做出足够的努力来奖励他们。而感谢答谢邮件会让客户感到安心,展现您品牌的人性化,让他们相信您真的很感谢您的客户。这些邮件可以帮助您与客户建立更健康的关系,并增加客户的终身价值。
Eloqua发现,在主题行上写有“谢谢”的邮件有高得多的打开率(14.29%)和点击率(1.93%)。以下是一些尝试过和测试过的邮件主题行,您可以使用在您的客户答谢邮件营销活动中:
一个好的客户感谢邮件可以在创造良好的客户体验和提高品牌认知方面发挥很大作用。有很多场合需要对客户说“谢谢”(购买、订阅、客户反馈、节日、客户生日、公司达到重要里程碑等)。看看以下10种基本类型的客户答谢邮件,以激励您自己:
We appreciate your most recent purchase and hope you will enjoy your new items.
Your payment has been received and your Order [number] is being processed. Once we carefully pack the items, we’ll ship them to you immediately. You can follow your parcel at any time by clicking this tracking code: [tracking code].
NEED HELP?
Our customer service team is always on hand to answer any questions you may have via [email address], live chat, or phone [phone number].
Thanks once again for shopping with us,
[YOUR SIGNATURE]
Thank you for signing up for [Brand]. We’re happy to have you on board! As a show of our appreciation, we’re giving you 10% OFF of our full range of products. Simply use this discount code at the checkout: [code number].
Start Shopping
If you ever have any questions, concerns, or just want to say ‘hi’, feel free to reach out to our support team any time at [email address], live chat, or phone [phone number].
Cheers,
[YOUR SIGNATURE]
Thank you for subscribing to [Brand’s] weekly newsletter. We’re thrilled to have you aboard! As a subscriber, you’ll be the first to hear about our sales, exclusive deals, new releases, news, and much more.
In the meantime, be sure to check out our website to see what’s new and browse our bestsellers loved by other [Brand] members like you!
SHOP BESTSELLERS
Thanks again for joining us. Your first newsletter will be arriving soon!
[YOUR SIGNATURE]
P.S. To ensure that you are receiving our messages (and they don’t end up in your junk folder), please add [email address] to your address book.
[Agent Name] here from the [Company name] support team. I’d like to personally thank you for completing the survey about your experience using [Product]! Your feedback has helps us improve, so I really appreciate you taking the time.
You made a good point about the [feature name]. I’ll make sure to forward this feature request to our development team.
Thanks again for your contribution to making [Company name] better.
Sincerely,
[YOUR SIGNATURE]
Someone purchased [Product] using your unique referral link. As a result, and considering you are a [Product] member, we will credit you [one free month/ discount].
No additional action is needed on your part, we’ll automatically apply [the credit/ discount] to your next order/ invoice.
Most importantly, thank you so much for your referral! We’re honored to have such loyal customers like you.
Sincerely,
[YOUR SIGNATURE]
We heard it’s your Birthday! To celebrate your special day, here’s a 20% OFF coupon to buy yourself something nice. Use code [code number] at checkout by [date].
GET THE PARTY STARTED
Happy Birthday!
[YOUR SIGNATURE]
Did you know that you’ve been with [Brand] for 1 year? We truly value loyal customers like you. And that’s why we strive to always bring you the best service (and great offers, too).
On behalf of everyone here at [Brand], thank you for staying with us. Here’s a little something extra to commemorate our time together:
Enjoy 20% off your next order with this coupon code: [coupon code].
As always, if there’s anything we can ever do better, please don’t hesitate to let us know!
Cheers,
[YOUR SIGNATURE]
You’re the reason we made it to 10 years. What an incredible moment to reflect on. We started [Brand] with one mission – to help [people/ businesses achieve their goals]. A decade later and that mission remains the same – but so many other things have changed. Thank you for being a part of our journey. We wouldn’t be here without you!
Ten years is a long time – but it’s just the beginning. We’re so excited for what’s to come and look forward to many more years of bringing you products/ services that help you reach your goals.
Cheers to another decade of [success/ happiness/ health, etc.],
[YOUR SIGNATURE]
The holidays are a great time to give thanks to the people who matter most. For us, it’s our customers like you. Keeping with the holiday spirit, we’d like to do just that.
As a small token of our appreciation, here’s a 15% off coupon code for your next purchase: [CODE NUMBER].
If there’s anything we can ever do better, please don’t hesitate to let us know: [email/ phone number]
Thanks, and happy holidays from [Brand] to you!
[YOUR SIGNATURE]
I just wanted to take a moment of your time to thank you for consecutively choosing us for over five years now, despite the competition. A recent look at the books also proved that you are one of our most frequent (and loved) repeat customers.
We highly appreciate your loyalty and entrusting us with your [specific] needs. If there is anything you’d like us to do to make your experience with [Brand] a better one, please don’t hesitate to reach out to me directly.
Best,
[YOUR SIGNATURE]
可以给顾客发送邮件表达您的谢意。此外,还可以送顾客虚拟礼物,也能说明您的谢意。
顾客答谢邮件最好包含四句话。
顾客致谢邮件有助于提升顾客的满意度和对品牌的忠诚度。
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