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活动跟进电子邮件模板

当您组织的活动结束后,您跟进活动参与者的方式(或是否跟进)决定了活动的长期影响以及是否白费力气。与活动邀请活动提醒一样,活动跟进对于组织线下活动和虚拟活动都至关重要。它是与活动参与者建立关系的绝佳机会,也可以提升参与者的参与度、了解您的活动组织表现,以及为成功举办今后的活动需要做出哪些改进。以下是活动跟进电子邮件的最佳示例,以及销售团队用于营销活动跟进的电子邮件示例。

活动跟进电子邮件模板

活动跟进电子邮件最佳示例

感谢参与者

首先感谢活动参与者参加您的活动。您也可以简要总结活动主题,提醒参与者他们参加活动的收获,并鼓励他们参加以后的活动。

跟进电子邮件示例

分享活动材料

在邮件中包含实用资源,例如演讲稿、含有关键信息的PPT文档、照片和视频。您也可以创建博客推文,回顾活动精彩内容,包括参与者能够用来巩固所学知识的相关内容,以及可以与同事分享的内容。

询问反馈

寻求建设性反馈,对双方都有益。您可以再次与活动参与者沟通,建立共同感。这也是了解如何优化并改善未来活动的最好方法。

营销单位活动跟进电子邮件示例

为活动参与者分组

您的分组越具体越详细(不只是参与者和非参与者),活动跟进信息的效果就越好。另外,正确分组您的参与者还能够帮助您设计更加个性化的活动跟进电子邮件。

活动跟进电子邮件主题

  • 感谢您的参与,【活动名称】取得圆满成功!
  • 感谢您参与【活动名称】!
  • 感谢参与【活动名称】——内有活动录音
  • 【姓名】,感谢您参加我们的活动(内有额外材料!)
  • 【姓名】,以下是网络研讨会录音
  • 【姓名】,您认为【活动类型】的【演讲者姓名】发言怎么样?
  • 今天我们没有在【活动名称】中见到您!以下是活动录音
  • 【姓名】,很遗憾您没有参加【活动名称】
  • 希望了解【活动名称】的开头吗?
  • 我注意到您中途离开了【活动名称】

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活动跟进电子邮件模板示例

1. 线下活动跟进电子邮件

Hi [Name],

On behalf of the entire [Company name/ Event organizer] team, I wanted to thank you for attending [Event Title]. We hope you enjoyed the event and that you felt like it was a worthwhile investment of your time, energy, and money.

You can find resources and recaps here, including photos from the day, recorded speeches, and related blog content.

Be sure to sign up on [website] so you can be the first to know about future events.

If I can be of any assistance, whether you are interested in learning more about [Company name/ Event organizer], have any questions or feedback, don’t hesitate to drop me a line.

Thanks again for making [Event Title] a success!

Regards,
[YOUR SIGNATURE]

2. 线上活动跟进电子邮件(全部参加者)

Hi [Name],

That you so much for attending [Event Title]! We hope you enjoyed your experience and learned some valuable insights you can implement in your business right away.

In case you’d like to refresh your memory, you can access the recordings here. Please feel free to pass these along to colleagues who may be interested. We are looking forward to seeing you next time!
[YOUR SIGNATURE]

3. 线上活动跟进电子邮件(全部未参加者)

Hi [Name],

We missed you at [Event Title], sorry you weren’t able to attend. However, it was inspiring to have so many like-minded people in the same virtual room, talking and sharing tips on [event topic].

The good news is that we recorded the event, so you can still take advantage of everything we learned. Click here to watch the recording.

Enjoy!

We hope to catch you live next time we gather.
[YOUR SIGNATURE]

4. 线上活动跟进电子邮件(中途离场者)

Hi [Name],

Thanks so much for joining us today at [Event Title]!

I noticed you dropped off halfway through the event. If you’d like to check out what the second half was all about, here’s the link to the recorded sessions. You can check those out whenever you have some free time.

If you dropped off because you felt like you weren’t getting value, do you mind sharing some feedback about what we could do better? I want to make sure our events are helpful, and your input is exactly what we need to make that happen.

I would appreciate any feedback you have.

Thanks again!
[YOUR SIGNATURE]

5. 线上活动跟进电子邮件(迟到者)

Hi [Name],

Thanks so much for joining us today at [Event Title]!

I noticed you checked in a little late, but I’m glad you were able to catch the last part of the event. The first half was packed with some meaningful information, so if you’d like to rewind and catch up, here’s the recording for you: link to the recorded sessions.

Is there anything you were hoping to learn at the event that you didn’t hear about? I’m here to get you answers and more info whenever you need it.

Looking forward to seeing you at future events!
[YOUR SIGNATURE]

6. 网络研讨会跟进电子邮件(参加者)——#1跟进

Hi [Name],

The [Webinar Title] webinar has ended. Thank you for your participation.

As we mentioned during the webinar, we’ll share the recording along with the slides and other helpful resources in the next few days. So look out for a follow-up email containing this information.

We hope to see you among the attendees at future events!
[YOUR SIGNATURE]

7. 网络研讨会跟进电子邮件(参加者)——#2跟进

Hi [Name],

Thanks again for attending [Webinar Title] on [date]. Hopefully, your time with us was worth it. As promised, we’re sending a recording of the webinar as well as the slides and additional resources you may find helpful:

Webinar recording
Webinar slides
Additional resources

Please feel free to pass these along to colleagues who may be interested.

We hope to see you again!
[YOUR SIGNATURE]

8. 网络研讨会跟进电子邮件(未参加者)

Hi [Name],

So sorry you weren’t able to attend our webinar [Webinar Title].

We don’t want you to miss out, so we’re sending a recording of the webinar as well as the slides and additional resources that you might find helpful:

Webinar recording
Webinar slides
Additional resources

If you have any questions or feedback, feel free to reach out – we can always schedule a quick phone call.

We hope to see you at our future events!
[YOUR SIGNATURE]

9. 个性化网络研讨会跟进电子邮件(未参加的潜在观众)

Hi [Name],

I checked the stats and noticed you registered for the [Webinar Title] but didn’t attend.
During the webinar, I spent about [x] minutes teaching the specific, actionable strategy we’ve been using to [achieve specific goals]. I then walked everyone through a case study showing how we managed to [get specific results] for one of our customers.
The feedback that’s coming in since the webinar finished has been incredible, so I thought I’d send you a recording so you can watch it whenever is convenient for you: link to the webinar recording.
If you’d like to know more about how you can implement the ideas discussed during the webinar in [their Company], drop me a line, and we could schedule a call for a quick conversation this week.

Talk soon,
[YOUR SIGNATURE]

10. 活动跟进电子邮件——寻求反馈

Hi [Name],

Thank you for attending [Event Title] – it was a pleasure hosting you today. I hope you’ve gained lots of valuable insights for your business! In case you missed something during the event, no worries. We’ll send out recordings and slides in a few days – keep your eyes on your inbox.

In the meantime, we would very much appreciate you taking a few moments to leave your feedback through a brief survey. That will help to ensure our future events are even more exciting and valuable.
Submit Your Feedback

Thanks again, and looking forward to seeing you next time!
[YOUR SIGNATURE]

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常见问题

活动跟进电子邮件为何十分重要?

在活动后不跟进参加者是最大的错误。发送活动跟进邮件是与活动参与者维持长期关系的重要方法,它可以提升您未来活动的参与率、培养销售机会、将更多销售机会转化为潜在顾客。

为何应当在活动后发送跟进电子邮件?

当您的活动结束后,一定要尽快跟进,最好在24小时内,趁着参加者还清楚记得活动细节。这样您可以更好地与参加者再次沟通,转化更多销售机会

如何跟进未参与者?

跟进未参与者与跟进参加活动的人同样重要。在设计未参与者跟进邮件时,您可以说很遗憾他们未能参加活动,您还可以为他们提供活动材料链接,鼓励他们参加以后的活动,在他们需要帮助时及时提供帮助。

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Why are post-event follow-up emails important?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Not following up with the audience after your event is one of the biggest mistakes you can make. Sending event follow-ups is critical for maintaining long-term relations with your event participants, increasing your next event’s attendance, nurturing leads, and converting more of them into potential customers.” } }, { “@type”: “Question”, “name”: “When should I send a follow-up email after an event?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Once your event is over, it’s always best to follow up as sooner as possible, ideally within the first 24 hours, while the details of your event are still fresh in your attendees’ minds. That ensures you have better chances to re-engage the participants and turn more leads into sales effectively.” } }, { “@type”: “Question”, “name”: “How to follow up with those who didn’t attend the event?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Following up with no-shows is just as important as following up with those who did show up at your event. When crafting your post-event email to those who didn’t attend, you can simply say you’re sorry they weren’t able to join, provide links to post-event materials, encourage them to follow your future events, and offer help in case it’s needed.” } }] }

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