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  2. 电子商务邮件模板

电子商务邮件模板

LiveAgent提供电子商务邮件模板，帮助电商店主准备销售旺季，涵盖售前、优惠、客户赢回等邮件类型，强调电子邮件在电商中的重要性。

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技术:
电子邮件营销策略：基础电子商务邮件营销的最佳实践总结售前邮件模板产品销售邮件模板 订单确认邮件主题行最后机会邮件模板放弃购物车邮件主题行电子商务邮件模板售前邮件模板优惠邮件模板 1产品销售邮件模板 2产品销售邮件模板 3最后机会邮件模板 1最后机会邮件模板 2优惠邮件模板 1  优惠邮件模板 2 – 作为对您做某事的感谢追加销售/交叉销售邮件模板 1 – 专注于交叉销售追加销售/交叉销售邮件模板 2 – 专注于交叉销售
电子商务邮件模板

电子商务正以惊人的速度增长，对于这个行业来说，没有比即将到来的销售旺季更重要的了。 2019 年，电子商务 产生的全球销售额总计超过 34 亿美元，预计到 2021 年将达到 49 亿美元（来源）。因此，如果您拥有一家电子商务商店，这是您做好准备的最后机会。如果您还没有这样做，是时候检查您的电子商务营销策略了。

您的策略应该关注哪一方面？一切都表明对于电子商务企业来说电子邮件是企业首选的沟通方式。事实上，72%的人（包括千禧一代和年轻人）更喜欢将电子邮件作为他们与企业沟通的主要方式（来源）。

综合考虑所有因素，我们将为您提供所有必要的资源和技巧，以增强您的电子商务电子邮件营销策略 – 包括您需要使用的不同类型的电子邮件来吸引您的客户的注意力。

邮件模板自定义
在您的LiveAgent的Ticket控制面板自定义电子邮件模板

电子邮件营销策略：基础

在您开始群发邮件给您的客户之前，确定您的电子邮件营销策略的目标是很重要的。您的目标奖是您所有活动的基础，并将帮助您衡量他们的表现。

如果您一开始写邮件时就没有一个可靠的策略，那么您发出的信息可能不会带来预期的结果。作为电子商务企业，您需要问自己的问题是：“我想要达到一个什么样的目标？”

您的目标可能包括：

  • Converting new customers
  • Increasing sales
  • Gathering reviews and feedback
  • Encouraging customer loyalty and improving communications
  • Providing information to customers (about special offers, new products, or updates, etc.)
  • Presenting your company and your exclusive points of sale

显然，您不必只选择其中一个目标。但是，考虑到电子邮件营销所提供的所有可能性，目标是设定几个明确的目标。试图达到太多目标会导致您的营销活动表现不佳。通过专注于对您最重要的目标，您可以高效地利用资源，避免浪费时间在创建对用户没有任何价值的电子邮件内容上。

让我们来看看您能做些什么来确保您能达到您所定义的目标。

用作自定义邮件模板的预设回复

电子商务邮件营销的最佳实践总结

  • Be consistent in the number of emails sent –  don’t change the frequency drastically
  • Obtain email lists in a legal way – don’t buy contact lists
  • Keep lists clean of “spam traps”
  • Avoid being flagged as spam
  • Personalize your emails
  • Be consistent in the design of your emails
  • Use creativity when coming up with subject lines
  • Perform A/B tests
  • Always fill out  the pre-header
  • Create a nice balance between copy and images
  • Place an unsubscribe button in a visible place
  • Avoid shortening links
  • Segment your contacts based on their interests and purchase history, etc.
  • Adapt, modify, or re-align your objectives over time

正如开头所提到的，我们已经准备了一些材料，这样您就可以将理论付诸实践，并开始通过电子邮件与您的潜在客户和现有客户进行沟通。

售前邮件模板

  • Don’t miss out – the sales season starts [next week/on Monday/in X days, etc.

产品销售邮件模板

  • Good news – our prices are dropping
  • Price drop alert: up to [X]% off selected items

订单确认邮件主题行

  • Success! We’ve received your order  

最后机会邮件模板

  • There are only a few [items] left from the [name] collection. Shop now 
  • [X]% off ends in [Y] hours. It’s your last chance to buy [items]

放弃购物车邮件主题行

  • There’s something you’ve left behind in your cart
  • Don’t forget to order [name of the item that is in the user’s shopping cart]
  • Still thinking it over? Complete your purchase before [item] is gone!

电子商务邮件模板

售前邮件模板


Hi [name]!

We are reaching out with some good news: our [annual/seasonal] sale is kicking off soon.

We’ve been working on an exceptional offer for the last few weeks, so you can expect big discounts coming your way.

Click here [link] to set an email reminder for a price drop alert if you don’t want to miss out!

Want to learn more? Go to our website [link]

Best,
The [company] team

优惠邮件模板 1


Hi [name],

Here’s your requested price drop alert!

We lowered prices on [all our products/selected products] by up to [X]%.

To get the discount, use this unique code at the checkout:

PROMO CODE: [code]

Hurry up, the offer expires on [date]!

产品销售邮件模板 2


Hey [name]!

We think you should know that our prices have just dropped.

You can enjoy discounts of up to [X]% off on [all our products/selected products].

Have a look at some examples of discounted items:

[A list of the most greatly discounted products with images]

Click the button below to start shopping:

[button] ACCESS THE STORE

产品销售邮件模板 3


Hi [name],

Our [spring/summer/fall/winter/annual/seasonal] sales have just kicked off.

You can get our products for [X]% less than usual. Just use the following code at the checkout:

[code]

Hurry up, this offer only lasts for [Y] days.

[button] BUY NOW

最后机会邮件模板 1


Hey [name],

It’s your last chance to get our products with a [X]% discount.

Have a look at some of the items that are still available:

[Examples of products that are still in stock].

The offer expires [today/tomorrow], so you have only [Y] hours left.

[Button] SHOP NOW

Best,
The [company] Customer Service Team

最后机会邮件模板 2


Hey there!

Our [seasonal/annual] sale ends [today/tomorrow].

This means you only have [Y] hours left to save on selected products.

Discounts are automatically applied at checkout, you just need to add items that you like to your cart.

[Button] SHOP THE SALE

Here’s what you can buy:

[Images of discounted products].

优惠邮件模板 1  


Hello [name],

We have something special for you:

Next time you shop with us, use the code below to get a [X]% discount on any item you select.

[code]

Follow this link to use your coupon [link]

优惠邮件模板 2 – 作为对您做某事的感谢


Hi [name]!
Thank you for [filling out our survey/your support/posting your review].
You can find your [X]% off coupon code below:

[code]

If you have any questions about how to apply the code, don’t hesitate to contact us at [email address].

And once again – thank you for your help!

Regards,
Customer Satisfaction Team at [company]

追加销售/交叉销售邮件模板 1 – 专注于交叉销售


Hi there [name],

You left your shopping cart full of cool stuff.

We hope that you are still interested in buying our products.

To help you make up your mind, we’ve created a list of products similar to the one sitting in your cart.

Maybe you’ll find a better fit below:
[A list of products with pictures]

But no worries – the previous products are still waiting for you.

Button: Go my cart

追加销售/交叉销售邮件模板 2 – 专注于交叉销售


Hello [name],

You bought a [product] from us recently.

You may be also interested in a few other products that work well with [item that was bought].

Here’s what we’ve got for you:

[A list of products with pictures]

[SHOP]

Best,
[name and position]

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Frequently Asked Questions

  • 什么是电子商务邮件？

    电子邮件是一种由来已久的营销工具。销售漏斗描述了访客可以遵循的一系列行动，从最初的兴趣，经过考虑，再到购买。电子商务邮件是一种有效的促销产品或服务的方法，方式就是通过向网站的用户发送一系列的电子邮件。

  • 如何创建电子商务邮件列表？

    为了创建一个电子商务邮件列表，您需要一个邮件营销工具，这是为电子商务所配备的，这样您就可以创建一个表格来收集您的客户信息和一系列电子邮件，帮助您建立与客户的关系，以及优化您的业务沟通。Mailchimp就是这种工具的一个实例。

  • 电子邮件对电子商务有什么帮助？

    电子邮件是最流行的在线沟通方式。发送电子邮件通常是购买过程中的第一步。

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