信息邮件模板

有几种情况下,公司需要向客户或用户发送邮件,向他们提供信息,而不是促销。最常见的信息邮件是关于公司未来发展方向或管理层变动的简短新闻报告等。

信息邮件也可能是关于修改条款和条件的其他法律协议,以及声明,以确保用户在行业或是全球事件中的当前发展。这些类型的信息在过去的几年里特别普遍,欧盟通用数据保护条例(GDPR)导致无数关于隐私政策改变的邮件进入我们的收件箱。最近,当前的新冠病毒大流行导致许多品牌不断通过电子邮件向客户介绍他们如何适应不断变化的环境。

其他类型的信息邮件是向客户发送调查问卷,通知他们参加调查问卷的可能性,或者是邀请他们了解公司在不久的将来将要发生的事情。反过来,发送者希望能收到关于产品/服务的反馈,或者收到接收者计划出席会议的回复。

Salon Biz邀请回复邮件模板
SalonBiz邀请回复邮件

最后,获取邮件通知用户,他们已经成功注册了一个账户或订阅了时事通讯内容。赢回消息通知现有客户,他们已经有一段时间没有购物了,如果他们仍然处于不活跃的状态,他们可能会从公司的数据库中被删除。这两种信息电子邮件比其他提到的邮件更具促销性,因为它们通常包括行动号召(CTA)或提供折扣作为奖励。

发送信息邮件可以让您接触到您现有的和潜在的客户,让他们知道他们需要阅读特定的新闻,或者那些您认为他们会觉得有用的新闻。文本收集了这类消息的各种示例,并附带了建议的主题行。

发送信息邮件的原因有哪些?

某些情况应当得到所有企业的重视(例如COVID-19)。在这些情况下,企业应当告知顾客和员工企业将怎样继续运营,以及可能发生的变化。这种类型的邮件不应当含有任何营销信息,只需要告知人们他们的数据、订单、订阅都很安全。此类邮件的目的是希望顾客一切安好,不应该含有任何形式的销售内容。简而言之,重点是告知顾客他们需要知道的信息,与顾客保持良好的关系。

另一种类型的信息邮件关注的是企业新闻。这些邮件包含政策、企业结构或企业发展方向的最新信息。这些变化的发生可能源自顾客反馈,这也是应当向顾客发送个人消息,直接告知顾客这些信息的原因,感谢他们的贡献。这也有助于建立顾客忠诚和信任——通过展示企业对顾客意见的高度重视。

信息邮件模板
夏威夷太平洋大学向学校教学员工发送电子邮件,告知他们在新冠疫情期间的教学安排。

什么是邮件模板?

电子邮件模板是一种信息框架,您可以用它作为起点来编写您自己的副本(只需用您自己的文本来修改建议文本)。电子邮件模板能让您毫不费力地写电子邮件——只需插入图像或其他内容和修改风格,以适应您品牌的角色。

邮件模板自定义
LiveAgent的邮件模板自定义

写出更好的信息电子邮件的一般技巧

保持简短且信息含量丰富

信息邮件之所以被称为“信息性的”并不是没有原因的。它们的主要目的是告诉收件人一个特定的行动,虽然有创意总归是一件好事,但在这一点上您不应该让自己太保密,不确定或神秘。时间就是金钱,不仅对您,对您的邮件接收者来说也是如此。

保持一致

如果您在发信息邮件时遵循了一种模式,不要突然改变它。您的读者可能习惯于在您的邮件中看到某些元素,包括主题行、布局、甚至您发送邮件的时间。从本质上说,要确保您的客户不会把您的邮件误认为是别的品牌的邮件。此外,只在必要时发送您的信息邮件——不要过度使用这个选项,除非是非常紧急的事情,否则不要让客户的收件箱中塞满大量邮件。

注重风格

说到您的邮件布局:确保您的邮件格式是很正确的。很可能很多收件人不会全部读完——他们会根据主题行,粗体声明或要点来判断内容。您的格式应该不言自明,直截了当,基调合适。例如,如果有什么不愉快的事情要宣布,用表情符号或感叹号过多表达您的内容可能不是一个好主意,这可能只会增强失望和愤怒的感觉。另一方面如果有什么积极的事情要宣布,您可以用愉快的问候作为您邮件的开头。

信息邮件模板
LiveAgent的电子邮件格式示例

信息邮件主题行示例

以下是一些信息邮件的主题行示例:

公司公告电子邮件主题行

  • 晋升公告-[员工姓名]
  • 祝贺[员工姓名]晋升
  • [职位名称]职位空缺
  • 我们正在内部招聘——申请[职位头衔]
  • 新员工-[新员工姓名],职位为[职位名称]
  • 欢迎[新员工名字]加入团队
  • [开会原因][日期][时间]召开员工大会
  • 提醒:明天[部门]全体员工[时间]召开会议

邮件摘要主题行

  • [公司名称]更新[月][年]
  • [今天/这周/这个月]您可能错过的一切
  • 我们一直忙于做一些改变
  • [公司]最近更新的摘要
  • 您的[每日/每周/每月][活动]总结
  • 以下是您如何度过[今天/这周/这个月]
  • 恭喜您!您在[今天/这周/这个月]的[活动]中位于前[X]%
  • 想知道别人过得怎么样吗?

信息邮件主题行

  • 给[品牌/产品/服务]社区中有价值的成员的一封信
  • 别担心,我们在你身边
  • 以下是[公司]如何在需要的时候提供帮助
  • 我们要做的就是像往常一样继续下去
  • 展望未来…
  • 这就是[公司]的发展方向。你愿意加入我们吗?

法律协议更改邮件主题行

  • 更新[公司]的[订阅]条款及条件
  • 您的[订阅]正在改变
  • [公司]隐私政策的变更
  • 这是您的数据,都在掌控之中
  • 我们正在更新我们的公平使用政策
  • [公司]可接受的使用政策正在发生改变。以下是您需要知道的。
  • 我们正在做出改变,以符合新的GDPR指导方针
  • 只是另一封GDPR邮件…

调查邮件主题行

  • 通过分享您的反馈在下次购买节省[X]%
  • 您的想法值千金
  • 通过回答一个简单的问题来帮助我们改进[产品/服务]
  • 我们只需要你一分钟的时间来了解您的意见
  • 告诉我们您对[产品/服务]的真正看法
  • 我们希望得到您的帮助!请回答几个问题
  • 非常感谢您的反馈,以下是原因
  • 结果是…

邀请回复邮件主题行

  • 加入我们在即将到来的[公司][会议/网络研讨会]!
  • 不要错过,请立即回复我们的[主题]活动
  • 下[周/月]的[活动名称]见?
  • 每个人都在讨论[名称]奖项…
  • 在您的日历上标记[公司]团队建设活动
  • 请您在[上午/下午/一天]不上班的时候来玩一玩!

获取邮件主题行

  • 感谢您注册[内容]
  • 成功!您很快就会收到我们的消息
  • 还想听听我们的意见吗?这是我们提供的…
  • 这是给活跃用户的一条简短建议
  • 我们看到您在[社交媒体平台]上的帖子,想要帮助您
  • 既然我们已经在[社交媒体平台]上回答了您的问题,那么注册一下可以吗?

赢回邮件主题行

  • 好久不见!再来我们这里购物,什么都享[X]%的优惠
  • 您去哪儿了?我们想您了!用这笔好买卖回到[公司]身边吧
  • 以下是您应该继续在我们这儿购物的[X]个理由
  • [公司]里的每个人都想您!以下是留在我们邮件列表上的[X]个重要的理由
  • 如果您还想收到我们的来信请告诉我们…
  • 离开是艰难的,但现在弥补还为时不晚!

信息邮件模板想法

公司公告邮件模板

公司公告邮件 模板1 – 提拔公告


Dear all staff members,

I am happy to announce that [name of employee] has been promoted to the position of [job title].

[Name of employee] has been working at [company] for [X] years, and played a vital role in [achievement].

During that time, they have always been dedicated to [company] and displayed great team spirit, which we’re happy to reward with this promotion.

I would be grateful if you join me in congratulating [name of employee] on this exciting news.

Regards,
[name & position]


公司公告邮件模板 2 – 内部招聘


Dear all,

As of today, there is a vacancy for the [job title] role in our [department].

We highly recommend any current employee who is interested in this role to apply as soon as possible, as the vacancy will also be advertised externally soon.

Our new [job title] will work with the [team] to perform [main responsibilities].

To be considered for this role, you must have [experience] and meet the following criteria: [requirements]

Click here [button] for a full job description.

Please reply to this email by [date] with your CV/resume and provide a short covering letter to apply for this position.

If you have any more questions regarding this vacancy, please contact the HR team at [email].

Best regards,
[name & position]


公司公告邮件模板3 – 新员工介绍


Dear fellow staff,

[Name of new employee] will be joining [company] in the position of [job title], starting from the [date].

We are delighted to welcome [name of new employee] because their [X] years of experience in [field] will help us drive [company] forward.

If you see [name of new employee] around the office, please introduce yourself to make them feel at home here right away.

Alternatively, if you have any questions or would like to meet [name of new employee] before they start, please contact their employee mentor [name of mentor] to make arrangements.

Thanks for joining me in welcoming [name of employee] to [company].

Regards,
[name & position]


公司公告邮件模板 4 – 开放会议邀请


Dear all,

A reminder that the [purpose] Open Staff Meeting hosted by [name of host] is taking place on [date] at [time].

This online meeting can be accessed using the following link: [button]

Future related meeting dates are as follows: [dates]

Please note that everyone is welcome to attend any meeting, and the contents will be tailored to [department].

Please feel free to ask any questions during the meeting. Note that there is a limit of [X] participants, so please register in advance by replying to this email.

Recordings of all past meetings can be found at [link].

Best regards,
[name & position]


电子邮件摘要模板

电子邮件摘要模板 1 – 经营业绩


Dear [name],

It’s time for your regular roundup of how we’ve been getting on recently at [company]. Here is the month in numbers:

Statistic 1
Statistic 2
Statistic 3…

Below you can see the changes in some important metrics:

[Graphic of company data]

Look out for another update landing in your inbox next month.

Best,
[Name], [position] at [company]


电子邮件摘要模板 2 – 公司更新


Hello [name],

Have you heard about everything that’s been going on at [company name] recently? Maybe you missed the news about [announcement].

We’ve also made some updates to our [product/service], which, as a current user, we’re sure that you’ll be interested in:

New feature
Update
Fix…

What’s more, we’re already well underway on our plans for the next [week/month], including:

Plan 1
Plan 2
Plan 3…

As usual, we’ll update you again next [week/month], when those changes will hopefully have been implemented.

Regards,
The [company] team


电子邮件摘要模板 3 – 活动总结


Hi [name],

Do you know how you got on [today/this week/this month]? Well, there’s no need to guess, as we’ve got all the important numbers for you right here.

Here is your [day/week/month] in numbers:

[Visualization of personal stats]

For full details of your [daily/weekly/monthly] roundup, you can read the report that we’ve generated for you here: [link]

We’ll be in touch again [tomorrow/next week/ next month].

[Name] at [company]


电子邮件摘要模板 4 – 与其他公司的比较


Hey [name],

Think that you’ve been performing well [today/this week/this month]? No doubt that you have! But here’s how you got on compared to others:

[Graphical comparison]

As you can see above, you were in the top [X]% of all [product/service] users for [achievement] over the course of the [day/previous week/previous month]. Congrats!

Can you do even better [tomorrow/next week/ next month]? We’ll be sure to let you know!
The [company] team


信息邮件模板

信息邮件模板 1 – 保证声明


Dear [name],

The wellbeing of our staff and customers is more important for everyone at [company] than anything else. That’s why it’s important to be able to keep in touch with friends, family, and acquaintances.

That goes for us too, which is why we’re writing to let you know how we’ll be keeping our community connected even during these hard times. This will allow our employees and staff to contact one another to talk about whatever they want to.

We will also be sharing additional content for the foreseeable future, which will range from helpful and informative to uplifting and (hopefully) funny. Don’t forget that we’re here for you.

Best wishes,
[Name], [position] at [company]


信息邮件模板 2 – 困难时期情况跟进


Hello [name],

We know that the current situation with [crisis] is affecting everybody right now, and we hope that this email finds you, your friends, and your family all safe and healthy.

During these difficult times, we have decided to put the following measures into place in order to ensure the safety of our loyal customers:

New/temporary procedure 1
New/temporary procedure 2
New/temporary procedure 3…

If you have any questions regarding any of these changes then don’t hesitate to get in touch, we’d be happy to answer any questions or comments.

Stay safe,
[Name] from the [company] team


信息邮件模板 3 – 公司简要声明


Hi [name],

Today is the start of a bright future for [company].

Thanks to the valued feedback of loyal customers like yourself, we’ve made some changes to the way in which we operate:

Procedural change 1
Procedural change 2
Procedural change 3…

We look forward to providing an improved service for all of our clients as a result of these updates.

If you have any questions or comments about the changes or any other matters, don’t hesitate to get in touch.

Best,
[Company]


法律协议更改邮件模板


Hello [name],

At [company] want to be open and transparent with our users while providing them with the best level of service that we possibly can.

That’s why we’re writing to let you know that our Terms and Conditions are changing, and the new agreement [link] will come into effect on [date].

Here is a summary of the most important changes:

T&Cs change 1
T&Cs change 2
T&Cs change 3…

If you continue using our service after [date], then your acceptance of the updated Terms and Conditions will be considered granted.

You can cancel your membership by clicking here [link] if you don’t agree to the updated agreement.

Kind regards
[Name] from [company]



Hi [name],

At [company], we treat our customers with the utmost care and respect. That goes for your personal data too, which is why we’re updating our Privacy Policy to give you more control over your personal details.

The changes are being made so that:

-You can more understand how we use your personal data more easily.
-We can use your data to gather feedback for improving our services.
-Only information that you have provided us when registering may be used by us.
-You have the right to request to view, modify, or erase the data we have about you.

As you can see, the changes are being made for the protection of your personal data. For more information and to read the agreement in full, please click here [link].

Best,
The [company] team



Dear [name],

We’ve been making changes to our [service] plans in order to suit the needs of our valued users, like yourself, as best as possible.

Apart from being able to provide a better service and customer experience, we’ve had to update our Fair Usage Policy corresponding to the new plans.

No need to worry, as the updated agreements are more user-friendly and you don’t need to do anything in order to accept the new policies.

You can read them in full here [link] if you wish, or feel free to ask us any questions.

Best wishes,
[Name] from [company]


调查邮件模板

调查邮件模板 1 – 激励政策


Hi [name],

We’d really like your feedback to help improve [pain point] so that we can provide a better customer experience for all of our clients.

As a thank you for completing our short survey, which will only take about [Y] minutes of your time, we are offering all respondents a [X]% discount code off their next purchase in our online store!

To take advantage of this opportunity, please click on the link below.

[Start survey]

Thanks for your time, it is really appreciated.

Best,
The [company] team


调查邮件模板 2 -问卷中的问题


Dear[name],

The opinions of our users are of the utmost importance to [company], which is why we’d love for you to answer one simple question for us.

Your feedback will help shape our future content about [subject], so we hope you agree that it will be mutually beneficial for us to find out what you really think.

You can answer our single-question survey simply by clicking on your preferred choice below, without even leaving this email!

Option 1
Option 2
Option 3…

We really appreciate your feedback, as it will help us to achieve our goal of exceeding the expectations of all of our clients.

Kind regards,
[Name], [position] at [company]

调查邮件模板 3 – 产品或服务评价


Hello [name],

You recently purchased [product/service] in our online store, and we’d be extremely grateful to hear your thoughts about it.

The survey will only take [X} minutes to complete, and your feedback will help us improve future [product lines/software versions].

To start, please click on your rating below to be taken to the survey.

[Feedback scale with link]

Thanks for your input,
[Company]

调查邮件模板 4 – 问卷结果公布


Hey [name],

We’ve gathered the results of our recent survey, which we really appreciate you answering.

Since you took the time to share your thoughts about [product/service], we thought you might like to know the results.

We are pleased to announce that [X}% of our customers would recommend [product/service] to a friend! While this is great news, there is still room for improvement, and we will take each of the comments that we received from loyal users like yourself into consideration.

Hope to see you soon! [Optional reward as a token of appreciation]

Best wishes,
[company]

邀请回复邮件模板

邀请回复邮件模板 1 – 线上/线下会议邀请


Hi [name],

The next [company] [weekly/monthly/annual] [conference/webinar] will take place on [date].

With a great list of speakers that will cover a wide range of [subject]-related topics, we’re sure that this event will be our most successful yet.

There will be presentations that you won’t want to miss from:

Speaker 1
Speaker 2
Speaker 3…

For more information, including a full schedule, visit the dedicated [conference/webinar[ website here [link].

Don’t forget to confirm your attendance in advance in order to receive your [event pass/link to video stream]:

[RSVP]

Best wishes,
The [company] team


邀请回复邮件模板 2 – 授奖仪式邀请


Dear [Name],

As a valued [customer/team member], you are hereby cordially invited to celebrate the [name of the ceremony] awards with us at [location] on [date].

You can expect a great evening with [activity] and [food/drink] besides the awards ceremony itself.

The awards will be handed out for multiple categories in the field of [subject], including:

Awards category 1
Awards category 2
Awards category 3…

More details about the event, including a full list of nominees and categories, can be found on the event’s webpage [link].

We very much hope to see you there! All you need to do is RSVP by clicking below:

[Confirm your attendance]

Kind regards,
[Name] from [company]


邀请回复邮件模板 3 – 团队建设活动邀请


Hey [Name],

The [company] team has been busy planning our [quarterly/bi-annual/annual] team-building with the hope of making this event our most successful so far!

On [date] at [time] all [department] staff are invited to leave their work for [period of time] to get to know each other better whilst taking part in some fun activities, such as:

Activity 1
Activity 2
Activity 3…

There will be no formal dress code for the day, so feel free to wear casual clothes for a more comfortable [morning/afternoon/day]. If you have any questions, don’t hesitate to get in touch with us.

We look forward to seeing you there! Just RSVP [link] beforehand so we can accommodate the correct number of attendees.

Best, all the HR staff


获取邮件模板

获取邮件模板 1 – 订阅确认


Hello [name],

Thanks for signing up for our [content] emails.

This is just a short message to confirm that your subscription is now active and that you’ll start receiving industry insights from us shortly.

If you have any comments or questions in the meantime, feel free to contact us by replying to this email. We’d be happy to help you!

Regards,

The [company] team

P.s. If you have been sent this email in error or would like to unsubscribe, please click on the following [link].


获取邮件模板 2 – 数据库加固和可行的建议


Hi [name],

As a member of the [industry] community, I’m sure that you’re one of many people who’ve encountered trouble with [issue/pain point].

I thought you might like to hear a few pieces of advice from us about how to deal with this problem that our other clients have benefited from:

Advice 1
Advice 2
Advice 3…

If you don’t find our tips useful, please let us know how to improve. Alternatively, you can unsubscribe by clicking here [link].

Best,
[Name] from [compa


获取邮件模板3 – 社交媒体发帖跟踪

[copy button="yes"]
Dear [name],

I commented under your post/answered your question on [social media platform], and thought I’d follow up by sharing some more resources that you might find interesting.

Here are some guides about [topic] that may be helpful for you:

Link 1
Link 2
Link 3…

If you’d like to get more advice on a regular basis then you can sign up for the [company] newsletter by clicking on the button below. Once you sign up you’ll receive great tips straight to your inbox every [X] weeks.

Kind regards,
[Name], [position] at [company]


顾客赢回邮件模板

顾客赢回邮件模板 1 – 折扣活动


Hey [name],

We’ve noticed that you haven’t made a purchase in a while, and we miss you!

There’s never been a better time to start shopping with us again because we’d like to give you a special discount of [X]% off everything in our store.

To benefit from these reduced prices, just enter the following code at checkout:

[Discount code]

There are lots of great new products available that we’re sure you’ll find interesting.

[Images of products with prices]

See you soon,
[company]


顾客赢回邮件模板 2 – 留住顾客


Hi [name],

You may have noticed the discount coupon that we sent to you recently. Don’t worry – it’s still not too late to use it!

If you’ve already made a purchase, feel free to enter the same code at checkout again for another [X]% off your next purchase with us:

[Discount code]

We hope you enjoy using your new products, and we hope to see you return to our online store again in the near future. Here’s what we can offer to keep you coming back for more:

Reason 1
Reason 2
Reason 3…

Feel free to contact us with any questions or comments.

Best,
The [company] team

顾客赢回邮件模板 3 – 取消订阅


Dear [name],

We’ve been in touch recently with a discount code for [X]% off your next purchase at the [company] store, which you can find below and still use:

[Discount code]

As we haven’t heard back from you, and you haven’t made a purchase for a while, we are wondering if you’d still like to receive emails from us. Choose your response below:

[Keep receiving emails]
[Send fewer emails]
[Unsubscribe]

It would be great if you’d like to stay in touch with us, but if you do decide to unsubscribe now, we’ll always welcome you back with open arms.

Kind regards,
[Name] from [company]

信息邮件模板 – 常见问题

信息邮件要如何写?

写信息邮件,首先要有吸人眼球的主题。其次要注意邮件的内容,不要忘记鼓励顾客采取行动。

如何写信息面试邮件?

邮件主题写明来意。此外,应包含日期和名字。第一段要做自我介绍,包括你的职位、供职的企业等。第二段尽量短小,说明对贵公司感兴趣即可。第三段提出15分钟的会议请求,最好是个人的会议。最后一段是结束语。

三种类型的邮件指什么?

可以从以下三种邮件中选择其一给顾客:简报、促销邮件通知和问卷调查。

信息邮件应当多长?

信息邮件应该十分简短,重点标明当下的情况以及公司将如何应对。因此信息邮件相对较短,在3-5段的内容里总结重要信息,仅包含文本。

信息邮件应当包含营销内容吗?

这一问题的简短回答是不应该。企业有其它时间和方式发送营销信息,但绝不是在信息邮件中。如果信息邮件是关于某个危机或困难情况,就更应该遵守这一原则。信息邮件只是用来向顾客确保某些情况,希望他们一切顺利,让他们知道在特殊时期可能对他们产生影响的某些变化。

应该多久发送一次信息邮件?

这取决于危机或重要事件发生的数量。如果某个事件持续时间较长,那么应当定期发送信息邮件,提供最新消息。信息邮件应当只用于最重要、不常见的情况,否则它们的效果将大打折扣。

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