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未付款提醒邮件模板

未付款购物一直是电商行业面临的最大挑战之一。根据Statista的数据,全球未付款购物率在2019年达69.57%。如此之高的未付款购物率相当于大量的潜在利润蒸发。

虽然完全消除未付款购物是不可能的,但可以通过一些关键的技巧和策略降到最低,比如简化结账程序,在结账页面提供 主动实时聊天支持,以及给在支付页面纠结的客户发送未付款提醒邮件。

为什么需要发送未付款提醒邮件?

未付款提醒邮件模板
保存我们的邮件模板,在LiveAgent主页只需点击即可使用。

未付款提醒邮件是营销者发送给潜在客户的最有效、容易带来利润的邮件类型。根据Moosend的数据,未付款提醒邮件打开率达45%,点击率达21%,点击的邮件中50%的购物者继续付款完成了购物。也就说只需简单提醒客户未付款的购物,即可让11%的购物者完成购物。

未付款提醒邮件5种最佳策略

  1. 博人眼球的主题:64%的人完全根据邮件主题决定是否打开邮件。所以一定要设计好主题,因为这是吸引顾客眼球的最佳途径。
  1. 个性化邮件:个性化的邮件打开率和点击率通常更高。未付款提醒邮件也能做到个性化,比如称呼顾客的名字,或列出他们放在购物车的商品。
  1. 把握好时间和频率:可以设置3封邮件给购物者按顺序发送。第一封邮件在购物车遗弃之后的第一个小时内发送,根据Barilliance的研究发现,在合适的时间发送第一封邮件可获得20.3%的转换率。
  1.  CTA低使用度:清晰表面目的,但又要避免过多使用“购买”、“支付”等词汇。推荐使用替代词汇如“返回购物车”、“查看购物车”、“再看一看”等。
  1. 社会认同:91%的人会定期或偶尔阅读评论,社会认同会对在线购物决定产生影响。通过用户评论和赞誉建立信任,提高可信度,让客户心动。
未付款提醒邮件 - Sephora
Sephora未付款提醒邮件

未付款提醒邮件主题举例

  • 我们为您保存了您心仪的产品。
  • 您的【企业名称】的购物车内有您的东西。
  • 购物车内的产品在等待您。
  • 【姓名】,您的购物车即将清空。
  • 3…2…1马上就要到期了。立即抢购【产品名称】!
  • 【产品名称】已所剩无几,【姓名】,快快下手吧!
  • 嗨,即将售罄。
  • 【产品名称】售空之前赶紧下手。
  • 心动吗?您的购物车马上就要清空了。
  • 购物车即将清空10…9…8…
  • 您的购物车马上就要清空了…
  • 我们将无法为您保存购物车,最后呼叫!
  • 最后【天数】:立即返回购物车。
  • 还差最后一步…
  • 【姓名】,您把我忘记了吗?😱
  • 【姓名】,您的购物车想知道您去哪里了?
  • 您的购物车让我们发送这封提醒邮件。🙂
  • 【姓名】,这是您的购物车吗?
  • 【姓名】,不要让【产品名称】溜走了。
  • 姓名】,我们听说您喜欢【产品名称】
  • 【姓名】,需要我们帮您保留【产品名称】吗?
  • 【姓名】,嗨,您去哪里?
  • 【姓名】,就差一步就成功了,别放弃!
  • 回来看看。还有折扣哦!
  • 购物车商品折扣X%?是的,没错!
  • 【姓名】,购物车商品免邮费!
  • 完成购物,获得X% 的折扣。
  • 抓住机会,购物车商品X%的折扣。
  • 购物车商品X%的折扣动心吗?

10个购物车未付款提醒邮件模板

写出吸引眼球的未付款提醒邮件不是一件容易的事。可以参考我们的10个基本的未付款提醒邮件,用于您的邮件营销中,提升付款率,赢得潜在客户。

“乐于帮助”的邮件模板


Hi [Name],

I noticed that you added some [Brand] items to your cart but have yet to check out.

I just wanted to make sure all your questions are answered, and that you’re not having any problems with the checkout process.

I’m committed to doing everything I can to help you out. If you’re having trouble placing your order online or have any questions, simply reply to this email. Otherwise, you can finish your check out here:

RETURN TO BASKET
I look forward to hearing from you.
[YOUR SIGNATURE]

“免邮费”邮件模板


[Name], your favorites can be shipped to you for FREE!

Did you know that you’re eligible for free shipping?

Not everyone gets this offer. Lucky you! Simply use this code [code number] at checkout and get your package delivered free of charge.

[cart details]

FINISH CHECKING OUT

Trouble checking out? We’re here to help! For any questions, just email us at [email address] or call us at [phone number] Monday through Friday 8 am – 6 pm EST.

“折扣优惠”邮件模板


Hey [Name],

We noticed that you left some great stuff in your cart. To make it worth your while, here’s a 10% discount off of your entire purchase if you complete your order in the next 24 hours.

Just enter this code [coupon code] at checkout! But hurry as this code will expire shortly …

TAKE ME BACK TO MY CART

Here’s a reminder of what you added to your cart:

[cart details]

Issues? Just call us at [phone number] or drop us an email at [email address].
[YOUR SIGNATURE]

“购物车清空倒计时”邮件模板


[Name],

Did you leave something behind?

Oh yes, you did. A bunch of your favorites from your wishlist are still waiting in your cart.

Now is your chance to complete the order — the clock is ticking and we can’t hold them for you any longer. The demand is simply too high.

[countdown timer]

[cart details]

RESTORE MY CART

Don’t miss this opportunity.

“不要错过机会”邮件模板


Hi [Name],

What happened? You almost ordered:

[cart details]

We’ve got a special deal for you! Use discount code [code number] when you checkout and save 10% on your order. The deal is available to you for the next 48 hours. Click this link to head back to your cart and grab your discount:

BACK TO [NAME’S] CART

P.S. If the discount coupon doesn’t work, simply notify us by responding to this email. We will resolve it.

“抓住机会”邮件模板


Hi [Name],

It’s been a while since you left your shopping bag. Come back and show it some love. A simple click will do, and it’s all yours.

[cart details]

GET MY BAG

Here are some recommendations. Just for you.

[personalized product recommendations]

Having trouble checking out? Email us at [email address] or give us a call at [phone number].

“看看评论”邮件模板


Hey [Name],

Your shopping cart is about to expire. Still thinking about purchasing these items?

[Cart details]

RETURN TO CHECKOUT

If you still can’t decide, check out some reviews from recent purchasers:

[Review 1]
[Review 2]
[Review 3]
[More reviews]

Questions? Concerns? Please don’t hesitate to contact us!

“我们已经保存了您心动的产品”邮件模板


Hey [Name],

Heads up! To make your life easier we’ve saved the items that you recently put in your cart. Hurry back before they sell out! (Side note: shipping and returns are always free, so there’s no harm in just going for it.)

Here’s what you picked:

[cart details]

VIEW MY CART

If you’re on the fence or have any questions, call us at [phone number] or email us at [email address] – we’re around 24 hours, 7 days a week.

P.S. Take a peek at WHAT’S NEW THIS WEEK at [www.companywebsite.com]

“最好的选择”邮件模板


Hey [Name],

This is [Name] from [Company]. How’s it going?

I saw you left some products in your cart but didn’t put the order through. Did you need any assistance?

By the way, I really like [item/ items a customer picked], great choice!

If you need anything – let me know, I’m happy to help. Just shoot me an email. You can return to your cart by clicking the button below:

RETURN TO MY CART

I hope this helps.
[YOUR SIGNATURE]

“回到购物车”邮件模板


Hey [Name],

Looks like you left some [items] in your shopping cart on our site. Please, allow me to transport you back to your shopping cart. Free of charge.

Feel free to click literally any link in this email. They all go back to your shopping cart.

TELEPORT TO YOUR CART

If you have any questions or need a hand, just reply to this email and a customer service Ninja will help you out.

Cheers,
[YOUR SIGNATURE]

未付款提醒邮件模板-常见问题 

购物车遗弃率是否值得减少?

形成旅途

对于这个问题只有一个答案,那就是没错!根据购物车遗弃的相关数据,电商品牌每年损失的销售利润高达180亿美元,因为潜在顾客没有完成订单支付就离开了商店(来源)。除了减少购物车遗弃率,您还应该注重创建并执行全面的购物车支付策略。

平均购物车遗弃率是多少?

未付款提醒邮件模板

说出来可能会吓一跳,各个行业的平均购物车遗弃率约为70%。大约10个潜在客户中,有7个没有完成订单(来源)。并不是说达到这一标准没有问题,您可以确信的是,这是每一个电商企业需要面对的挑战。

我应该发送几封“回到购物车”的提醒邮件?

邮件转发,箭头指向右边

发送一封邮件,提醒潜在客户落在购物车未付款的产品,语气不应该太强势。毕竟,您不希望因为太过强硬失去重要的联系人。

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That's right! Save our abandoned cart email templates and start sending them out directly from LiveAgent. Find out just how easy it is today!

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Is it worthwhile to reduce the cart abandonment rate?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “There’s only one answer to this question, and the answer is yes! According to data on shopping cart abandonment, e-commerce brands lose $18 bn in annual sales revenue because potential customers leave stores without completing orders.” } }, { “@type”: “Question”, “name”: “What is the average cart abandonment rate?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “It may come as a surprise, but the average cart abandonment rate across all industries is almost 70%.” } }, { “@type”: “Question”, “name”: “How many abandonment shopping cart emails should I send?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Send one email reminding a potential client about the items in their cart, but don’t be too pushy or spammy. After all, you don’t want any valuable contacts to unsubscribe from your marketing communication simply because you’re too pushy.” } }] }
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