SaaS产品引导邮件模板

客户引导是任何SaaS业务最关键的触点之一。给您的客户所有关于您成功产品或服务的工具，资源和知识是最好的方式，以确保他们始终如一并成为长期客户。然而，许多企业错误地过早停止了他们在新员工身上的努力（通常是在发送了一封欢迎新员工的电子邮件之后）。虽然欢迎邮件可以给人留下很好的第一印象，但它们不能确保客户成功或是保留客户。

LiveAgentSaaS引导邮件模板 — 来自LiveAgent的SaaS引导邮件

开发和执行经过深思熟虑的新员工电子邮件可以提高员工的参与度，增强客户体验，提高客户留存率，提高客户的终身价值，增加收入。事实上，平均而言，发送多封引导邮件比发送一封欢迎邮件所产生的收入要多51%。

有效的SaaS引导邮件应该包括一系列为新客户提供各种有用信息的内容——教程、视频指南、产品使用技巧、最佳实践、案例研究——或任何其他教育客户的内容，帮助他们从您的产品或服务中获得最大的价值。以下是8个产品引导邮件的模板，您可以使用您自己的简易客户引导邮件来欢迎您的新客户。

产品引导邮件主题行

让我们从[产品]开始
如何从[产品]开始[受益]
使用[产品]的下一步建议
3个快速小贴士帮助您开始使用[产品]
充分利用[产品/服务]
如何使用[产品]来[达到特定目标]
关于[产品]需要了解的5件事
[名字]，我们开始行动吧！
我们的99%的客户都离不开这个
从[产品]中获得最大的收益-内置免费电子教程！
以[产品]作为开始-免费的现场培训

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8个产品引导邮件模板

Hi [Name],

Hopefully, you’ve had a chance to [complete setting up your account/ navigate around, etc.].

Over the next couple of weeks, we’ll be sending you a few more emails to help you get the most out of [Product/ service]. We’ll be sharing helpful tips, checking in with you, and showing you how some of our customers use [Product/ service] to [achieve specific goals].
For now, here are our best resources that might help you get started:
Step-by-Step [Product/ service] Guide
Knowledge Base & Video Tutorials
Frequently Asked Questions
Community Forum

If you have any questions, problems, or concerns – please feel free to reach out and ask before getting frustrated.

Best,
[YOUR SIGNATURE]

从产品/服务开始

Hi [Name],

We built [Product/ service] to help businesses [overcome certain pain points/ reach specific goals] and I hope that we can achieve that for you. 

Here are some of the most important first steps I recommend taking to get started with [Product/ service]:

Step 1: [details]
Step 2: [details]
Step 3: [details]
Step 4: [details]

We also put together a short video for you to learn the ins and outs of [Product/ service]. You can check it out here: The Complete [Product/ service] Guide (in less than 10 minutes)

If you have any questions or hit any bumps in the road, please reply to this email, start a chat with our support team or visit our Help Center – we’re here for you 24/7.

Cheers,
[YOUR SIGNATURE]

“专业提示”邮件

Hi [Name],

Glad to see that you’re up and running with [Product/ service]!

In the next few emails, I’ll be sending you some tips to help you leverage the power of [Product/ service]. [Using top features, setting up automation, managing third-party integrations, etc.]  – I’ll walk you through all that and more. Keep an eye on your inbox so you don’t miss a thing!

To get started, here’s a quick heads up on the three things that will save you a bunch of time in the long run:

Pro Tip 1: [details]
Pro Tip 2: [details]
Pro Tip 3: [details]

P.S. In the next email I’m going to show you how to [use a certain feature to reach a specific goal]. 

If you ever have any questions, I’m here to help – just hit reply.

Until next time,
[YOUR SIGNATURE]

“订阅试用”邮件

Hi [Name],

As a new user, you’re now able to [use advanced product features to reach specific goals].

I want to help you get started by offering you a free one on one walkthrough of [Product/ service]. 

People in the past have found these sessions to prove both useful and helpful in highlighting the key features of [Product/ service] and also managed to gain some tips and tricks along the way. These walkthroughs usually last between 20-30 minutes, with plenty of time for questions. 

To book an appointment, please click here and choose the most suitable time for you. Alternatively, let me know what time works for you. 

Once again, thank you for choosing [Product/ service].
[YOUR SIGNATURE]

“他人是如何做的”邮件

Hi [Name],

Many people using [Product/service] for the first time are overwhelmed by its potential, but they aren’t immediately sure of how it can help them [achieve specific goals]. 

That’s why today I want to share a quick video that tells the story of [Other customer’s name], [Job role] at [Company]. He shares a behind-the-scenes look at exactly how he uses [Product/ service] to [reach desired goals]. 

I think it’ll give you some cool ideas for how you can get the most out of your new [Product/ service]. 

Watch the Video Here

Hopefully, you‘ve been rocking it with [Product/ service] so far. And who knows, maybe you’ll be our next success story!

Enjoy!
[YOUR SIGNATURE]

“阅读我们的免费电子教程”邮件

Hi [Name],

Have you ever downloaded a free eBook? 

Of course, you have! Who hasn’t? But have you ever actually read an eBook that you downloaded?
If you’re like most busy [marketers/ salespeople/ business owners, etc.], the answer is a resounding no! Why? Because most eBooks are too long, too boring, and offer little if any value. 

Fortunately, our eBooks are not like that. Today I’d like to share with you one of the most popular resources we’ve ever put out: [Name of the eBook]. 

It’s packed with actionable tips and tricks for getting the most out of your [marketing/ sales, etc.] strategies that you can apply today. The best part? We’ve written it so you can easily read it on your lunch break and take action immediately after returning to your desk.

Download Your Free eBook Now

Enjoy!
[YOUR SIGNATURE]

研讨会邀请邮件

Hi [Name],

[Product] is the [engine/ platform/ tool] that helps you [listing key benefits of your product or service]. We’re also here to provide tons of great resources to set you up for success, starting now.

Join us for a webinar, “Getting Started with [Product]”. A Customer Success Coach will guide you through [Product] to ensure you get the most value, as soon as possible. 

Register Now

We also have a variety of [lessons/ tutorials/ guides] to teach you how to use [Product’s features] at your own pace and can be viewed at any time.

Regards,
[YOUR SIGNATURE]

现场培训邀请邮件

Hey [Name],

If you’re like most [marketers/ sales managers/ e-tailers, etc.], you’re focused on [performing specific actions to reach specific goals]. The truth is, it isn’t easy, and it isn’t always quick. But it is possible when you have the right strategies in place. 

Today I want to tell you about a free live training I’m hosting:

Link to a Free Live Training Registration

In it, I’ll discuss how some of our customers like [Customer 1, Customer 2, and Customer 3] are using [Product/ service] to [achieve specific goals]. You’ll gain insights and actionable practices from industry leaders that you can put into action right away. 

I would LOVE for you to attend. Even if you can’t join live, register now and I’ll send you the recorded webcast that you can watch at your convenience.

Cheers,
[YOUR SIGNATURE]

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