欢迎邮件模板

欢迎邮件是新客户或潜在客户建立长期关系的最重要的步骤之一,他们刚刚做出了有利于您业务的决定。您的欢迎/介绍信息留下的印象对您整个电子邮件营销工作的成功有着巨大的影响。然而,研究表明,只有57.7%的品牌向他们的新订阅用户发送欢迎邮件

什么是欢迎/介绍邮件?

欢迎电子邮件或者介绍电子邮件是您的订阅者、客户或潜在客户在他们第一次与您的业务互动后收到的信息。它可以有各种各样的目的,比如向客户介绍您的品牌/产品/服务,鼓励进行下一步,或者简单地肯定客户的选择。一封欢迎邮件在推动用户参与和建立更高的品牌忠诚度方面的力量不应该被低估。事实上,研究表明

74%的人希望立刻收到欢迎邮件,在他们订阅了之后。  收到欢迎邮件的订阅者对该品牌的参与度提高了33%欢迎邮件的平均打开率是50%,这使得它们比时事通讯的效率高出86%。
与普通的电子邮件营销活动相比,欢迎邮件的打开率和点击量分别高出4倍和五倍欢迎邮件的转化率是0.94%,而普通邮件的转化率是0.1%。每封欢迎邮件平均比其他促销邮件多产生320%的收入
LiveAgent入职欢迎邮件模板
欢迎邮件示例

20个欢迎邮件/介绍邮件主题行示例

考虑到主题行本身就是决定47%的人是否会阅读您的邮件的因素,正确的主题行是一封好的介绍邮件的基础。这里有一些经过验证的欢迎邮件主题,您可以根据您的品牌做出调整,并立即使用:

  1. 很高兴见到您!下面是如何开始的说明
  2. [姓名],我们很高兴您在这里!
  3. 想知道[产品]是如何工作的吗?
  4. 欢迎来到[品牌]!有用的链接帮助您开始
  5. 欢迎来到[品牌]!第一次订购享受10美元优惠
  6. 欢迎!这里是您的折扣码
  7. 欢迎来到[品牌]!重要的下个步骤
  8. 欢迎加入我们!这是接下来要做的事情
  9. 欢迎来到[品牌]!不要感到拘谨
  10. 准备好了吗?欢迎来到[品牌]!
  11. 官方声明,您在名单上了!
  12. 欢迎来到[品牌]!让我们了解一下彼此
  13. 很高兴名单上有您!就让我们一探究竟
  14. 欢迎!我怎么样才能使[产品]对您有帮助?
  15. 现在您来了,让我们开始吧!
  16. 您的[品牌]之旅现在开始
  17. 我们很高兴遇见您,[姓名]!
  18. 官方声明,您在名单上了!
  19. 非常好的决定。欢迎来到大家庭!😊
  20. 欢迎来到[品牌],现在就购物吧 ♥

5个欢迎邮件模板示例

给新客户或订阅者专业的介绍邮件/欢迎邮件可能要包括以下关键要素:

  • 对注册/成为客户表示感谢
  • 重申您的品牌/产品/服务的价值主张
  • 突出下一步步骤
  • 列出有用的资源和指南,并呼吁采取行动
  • 解释下一封邮件的内容
  • 鼓励客户在有问题或需要帮助时进行下一步参与
  • 提供您的联系信息,链接到社交媒体页面

查看这些欢迎电子邮件模板,可以在您的上午沟通中使用。

为新订阅者准备的欢迎邮件模板


Hi [NAME],
Thanks for signing up for our newsletter! You’re joining an amazing community of beauty lovers. From now on you’ll enjoy:
Exciting new product announcementsSpecial offers and exclusive dealsOur unique take on the latest beauty trends
As promised, here is your 10% off your first purchase. Simply use this discount code at the checkout: [CODE]
While you wait for the next issue, check out some of our most popular blog posts:
[LINK 1][LINK 2][LINK 3]
Want more? Follow us on social media and get your daily dose of advice, behind-the-scenes looks and beauty inspiration:
Like us on Facebook / Follow us on Instagram
Best,
[YOUR SIGNATURE]

欢迎试用邮件模板


Hi [NAME],
Welcome to [PRODUCT/ SERVICE]! Your 15-day free Trial starts today.
What happens next? Keep an eye on your inbox as we’ll be sending you the best tips for [PRODUCT/ SERVICE] to make sure you get the most out of it.
Want to get things done faster? Choose a plan below:
[plan details or a link]
If you’re interested in learning more about [PRODUCT/ SERVICE] or need help deciding on the best plan for your business, feel free to contact our support team at any time. We’re always here to help you in any way we can.
Have an awesome day,
[YOUR SIGNATURE]

以产品为中心的欢迎邮件模板


Hi [NAME],
Welcome to [PRODUCT/ SERVICE] – we’re excited to have you on board and we’d love to say thank you on behalf of our whole company for chosing us. We believe our [PRODUCT/ SERVICE] will help you [summary of key product/ service benefits].
To ensure you gain the very best out of our product/ service, we’ve put together some of the most helpful guides:
This video [LINK] walks you through setting up your [PRODUCT] for the first time. Our FAQ [LINK] is a great place to find the answers to common questions you might have as a new customer. The knowledge base [LINK] has the answers to all of your tech related questions. Our blog [LINK] has some great tips and best practices on how you can use and benefit from [PRODUCT].
Have any questions or need more information? Just shoot us an email! We’re always here to help. Feel free to hit us up on Facebook (link) or Twitter (link), if you want a fast response, too.
Take care,
[YOUR SIGNATURE]

新客户入职欢迎邮件模板


Hi [NAME],
Thanks for signing up with us to use [PRODUCT]. My name is [YOUR NAME], and I’m your point-of-contact for getting up-and-running using the tool. Over the next few weeks, I’ll be sending you a few more emails to help you gain maximum value from [PRODUCT].
For the start, you might find these resources helpful for getting going:
[SETUP GUIDE][HOW-TO VIDEOS][COMPANY BLOG]
If you have any difficulties with setting up the tool, we can schedule an onboarding call for next week, and I can walk you through it. In the meantime, be sure to complete your profile and add your [CUSTOMER PREFERENCES] so we can send you other content that will help you get started.
If you ever have questions, run into problems, consider an upgrade or anything at all, don’t hesitate to reach out to us via phone [NUMBER], email [ADDRESS], or live chat [CLICK-TO-CHAT], or you can connect with me directly using the contact information below.
Looking forward to hearing from you soon!
Regards,
[YOUR SIGNATURE]

给同事的新员工介绍邮件


Hi all,
I am very pleased to announce that our team is growing! I’d like to introduce [EMPLOEE NAME] who will start working for our company’s customer service department on [DATE].
As a customer service manager, [NAME] will be responsible for [information about what an employee will be doing]. She will also work closely with the marketing and sales teams. [NAME] has worked in customer service with two different companies before working with us and she can bring over 10 years of experience to the table.
Please join me in welcoming our new team member and make sure to stop by her workspace to introduce yourselves!
Best regards,
[YOUR SIGNATURE]

欢迎邮件模板 – 常见问题

我应该在什么时候发送欢迎邮件?

解决问题的时间

用户创建客户门户账户后,您应该立即发送欢迎邮件。不要让他们等待太久,因为如果他们在几分钟内没有收到消息,他们可能会认为出了问题。

我应该在欢迎邮件中包含任何特定的链接吗?

集成

欢迎电子邮件应该简短,但它也可以作为一条消息,方便用户通过门户进行导航。

这就是为什么您可以包含一些链接(最多三个,如果您不想让收件人感到困惑的话),这些链接导向FAQ部分、基本手册或者术语表。

根据客户的类型来个性化欢迎邮件是最好的吗?

标记

在2021年发送普通的自动邮件并不是一个好主意。试着分割您的联系人,并包括一些与收件人相关的独特信息。使用个性化的令牌来说明他们的订阅类型、常见的痛点或他们加入公司的日期。

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