这篇文章提供了关于如何撰写高效的调查邮件的模板和技巧,以及如何从现有客户和用户中收集有价值的信息。它还涵盖了提高调查回复率的最佳实践和工具,以及如何正确问问题和分析结果。适用于从小型创业公司到跨国公司的所有业务。
如果您想要改进您的营销策略以获得更好的结果,获取客户的反馈是一个很好的方法。从独立创业公司到跨国公司,每一项业务都严重依赖于向客户学习。作为一个企业,您不能仅仅猜测客户的需求,相反,您需要正确地了解客户,以便能超出他们的期望。
调查可能是获得客户反馈的最有效的工具,尽管让客户真正完成它们可能有点困难。人们通常不太愿意仅仅因为收到一封电子邮件就放弃自己的业余时间来回答问题。因此,调查的平均回复率为10%也就不足为奇了,即使是知名品牌也很难达到25%(来源)。那么,您能做些什么来鼓励您的客户通过您的调查提供有价值的反馈呢?
我们收集了一些建议,可以帮助您创建最有效的电子邮件,邀请收件人完成您的调查。
We’d really like to hear your feedback about [topic of the survey]. It will really help us improve [pain point] so that we can provide a better customer experience for all of our clients.
As a thank you for completing our short survey, which will only take about [Y] minutes of your time, we are offering all respondents a [X]% discount code off their next purchase in our online store!
To take advantage of this opportunity, please click the survey link below:
[Start survey]
Thanks for your time, it is really appreciated.
Best,
The [company] team
The opinions of our users are of the utmost importance to [company], which is why we’d love for you to answer one simple question for us.
Your feedback will help shape the direction of our future content, so we hope you agree that it will be mutually beneficial to find out what you really think.
You can answer our single-question survey by clicking on your preferred choice below:
Option 1
Option 2
Option 3…
We really appreciate your feedback– it will help us achieve our goal of exceeding the expectations of all of our clients.
Kind regards,
[Name], [position] at [company]
You recently purchased [product/service] in our online store, and we’d be extremely grateful to hear your thoughts about it.
The survey will only take [X} minutes to complete, and your feedback will help us improve future [product lines/software versions].
To start, please select your rating below.
[Feedback scale with a link]
Thanks for your input,
[Company]
We’ve gathered the results of our recent survey, which we really appreciated you answering.
Since you took the time to share your thoughts about [product/service/matter], we thought you might like to know the results.
We are pleased to announce that [X}% of our customers would recommend [product/service] to a friend!
While this is great news, there is still room for improvement, and we will take each of the comments that we received from loyal users like yourself to better ourselves.
Thanks, and enjoy your [Optional reward as a token of appreciation].
Best wishes,
[company]
这两种选择都是可以的,尽管在一封电子邮件中嵌入包含多个问题的调查并不切实可行。如果您发送的是一个简单的问题,那么最好将反馈表单嵌入到电子邮件中,这样用户就可以点击回答,直接跳转到一个可以立即关闭的确认页面。通过这样嵌入的第一个问题链接到一个完整的调查也是一个好方法。
如果您把调查嵌入电子邮件,它应该只有一个问题。如果您链接到一个更长的调查,它的长度是没有限制的。最重要的事情是预先告知您的客户需要多长时间才能完成,否则您可能会惹恼他们并失去回答者。
调查可以让您从现有客户或订阅者那里收集有价值的数据,而电子邮件则是一种经济有效且快速的方法,可以收到大量的回复。您可以得到诚实的答案,因为如果调查是匿名的,您的客户会自由地表达他们的真实感受。电子邮件调查也可以让您通过他们已经使用和参与的渠道接触到您的受众。
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