调查邮件模板

如果您想要改进您的营销策略以获得更好的结果,获取客户的反馈是一个很好的方法。从独立创业公司到跨国公司,每一项业务都严重依赖于向客户学习。作为一个企业,您不能仅仅猜测客户的需求,相反,您需要正确地了解客户,以便能超出他们的期望。

调查可能是获得客户反馈的最有效的工具,尽管让客户真正完成它们可能有点困难。人们通常不太愿意仅仅因为收到一封电子邮件就放弃自己的业余时间来回答问题。因此,调查的平均回复率为10%也就不足为奇了,即使是知名品牌也很难达到25%(来源)。那么,您能做些什么来鼓励您的客户通过您的调查提供有价值的反馈呢?

调查邮件模板 - App - Uploads - 2019 - 11 - Nicereply.png
用我们的Nicereply集成嵌入一个问题调查到您的LiveAgent电子邮件模板中

调查邮件的最佳实践

我们收集了一些建议,可以帮助您创建最有效的电子邮件,邀请收件人完成您的调查。

  1. 提供奖励——如果之后有奖励等着他们,比如他们下次在您的商店购买的优惠券或折扣券,人们更有可能提供反馈。
  2. 保持问卷的简短——问卷调查越短,一般来说回答率就越高,所以要通过减少问题的数量来显示您尊重用户的时间。
  3. 说明完成一项调查需要多长时间——诚实地告知调查需要多长时间,也能让受访者知道您尊重他们的时间。
  4. 解释调查的目的——让您的邮件接收者知道您为什么想听他们的见解,您收集的反馈将如何被用于对他们有益的方式。
  5. 心怀感激——在调查结束后,写一句简单的“谢谢”消息是有礼貌的,可以表达您的感激之情,同时也可以确认您的用户的回复是正确的。
  6. 分享结果——如果您的客户知道您的调查结果和由此产生的变化,他们会觉得意见被采纳了,并且在将来更愿意给予反馈。
Nicereply 的三种不同调查格式

调查邮件主题行

  • 通过分享您的反馈在下次购买节省[X]%
  • 您的想法值千金
  • 通过回答一个简单的问题来帮助我们改进[产品/服务]
  • 我们只需要你一分钟的时间来了解您的意见
  • 告诉我们您对[产品/服务]的真正看法
  • 我们希望得到您的帮助!请回答几个问题
  • 非常感谢您的反馈,以下是原因
  • 结果是…

调查邮件模板

调查邮件模板 1 – 提供一个激励


Hi [name],

We’d really like to hear your feedback about [topic of the survey]. It will really help us improve [pain point] so that we can provide a better customer experience for all of our clients.

As a thank you for completing our short survey, which will only take about [Y] minutes of your time, we are offering all respondents a [X]% discount code off their next purchase in our online store!

To take advantage of this opportunity, please click the survey link below:

[Start survey]

Thanks for your time, it is really appreciated.

Best,
The [company] team

调查邮件模板 2 – 嵌入副本的单一问题


Dear [name],

The opinions of our users are of the utmost importance to [company], which is why we’d love for you to answer one simple question for us.

Your feedback will help shape the direction of our future content, so we hope you agree that it will be mutually beneficial to find out what you really think.

You can answer our single-question survey by clicking on your preferred choice below:

Option 1
Option 2
Option 3…

We really appreciate your feedback– it will help us achieve our goal of exceeding the expectations of all of our clients.

Kind regards,
[Name], [position] at [company]

调查邮件模板 3 – 产品/服务评论


Hello [name],

You recently purchased [product/service] in our online store, and we’d be extremely grateful to hear your thoughts about it.

The survey will only take [X} minutes to complete, and your feedback will help us improve future [product lines/software versions].

To start, please select your rating below.

[Feedback scale with a link]

Thanks for your input,
[Company]

调查邮件模板 4 – 问卷调查结果


Hey [name],

We’ve gathered the results of our recent survey, which we really appreciated you answering.

Since you took the time to share your thoughts about [product/service/matter], we thought you might like to know the results.

We are pleased to announce that [X}% of our customers would recommend [product/service] to a friend!

While this is great news, there is still room for improvement, and we will take each of the comments that we received from loyal users like yourself to better ourselves.

Thanks, and enjoy your [Optional reward as a token of appreciation].

Best wishes,
[company]

调查邮件模板 – 常见问题

我应该链接到调查还是使用嵌入式的表格?

集成

这两种选择都是可以的,尽管在一封电子邮件中嵌入包含多个问题的调查并不切实可行。如果您发送的是一个简单的问题,那么最好将反馈表单嵌入到电子邮件中,这样用户就可以点击回答,直接跳转到一个可以立即关闭的确认页面。通过这样嵌入的第一个问题链接到一个完整的调查也是一个好方法。

一份调查(电子邮件)应该包含多少个问题?

客户满意度调查

如果您把调查嵌入电子邮件,它应该只有一个问题。如果您链接到一个更长的调查,它的长度是没有限制的。最重要的事情是预先告知您的客户需要多长时间才能完成,否则您可能会惹恼他们并失去回答者。

我为什么要用电子邮件来发出调查邀请?

客户服务调查

调查可以让您从现有客户或订阅者那里收集有价值的数据,而电子邮件则是一种经济有效且快速的方法,可以收到大量的回复。您可以得到诚实的答案,因为如果调查是匿名的,您的客户会自由地表达他们的真实感受。电子邮件调查也可以让您通过他们已经使用和参与的渠道接触到您的受众。

Sign up for our free trial today!

Enjoy 170+ help desk features including ticketing, automation, live chat, and call center capabilities. No credit card required

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Should I link to a survey or use an embedded form?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Both options are possible, though it’s not really feasible to embed a survey with multiple questions in an email.” } }, { “@type”: “Question”, “name”: “How many questions should a survey (email) contain?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “If you’re embedding the survey into the email, it should only have one question. If you are linking to a longer survey, there are no limitations to its length. ” } }, { “@type”: “Question”, “name”: “Why should I send an email with a survey invitation?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Surveys allow you to gather valuable data from your existing customers or subscribers, and email is a cost-effective and quick method for receiving a large number of responses to them.” } }] }
返回模版 免费创建账户

    我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.