• 模版
  • 产品更新邮件模板

产品更新邮件模板

不断改善产品提高竞争力、让顾客满意非常重要,尤其是对SaaS行业。产品更新邮件表面企业听取了顾客的意见反馈,不断改善满足他们的期待,也间接地展示了产品的价值。产品更新邮件还能重新吸引要流失的客户。不过,很多企业并不看重产品更新邮件。

不过,产品更新邮件的用处不仅仅在于通知顾客最新的产品进展。如果采用了正确的策略,您可以通过产品更新邮件向新顾客展示他们已经做出了正确的选择,还能提升顾客满意度、顾客保留率,甚至能够增加企业利润,因为在宣布更新的时候也是在推销重要的功能。

起草有效的产品更新邮件并不是一件易事。可以根据以下建议创建您的产品更新邮件,提升用户满意度,另外还提供了10个产品更新邮件模板供您参考。

邮件模板自定义
自定义邮件模板并直接保存到LiveAgent

产品更新邮件5个最佳实践

  1. 将观众分类: 可以考虑将订阅者分为几组(按照不同的年龄、性别和喜好),并根据每个组用户的情况发送内容、语言和风格各异的邮件。
  1. 决定哪些产品更新值得发邮件: 小产品更新和故障修理邮件会让用户感到很烦。发邮件时,应考虑哪些更新、变化或改善能给顾客带来实际的价值,值得发邮件通知他们。
  1. 注重展示产品优势: 不要再关注产品的功能,而是把产品的优势放在第一位,向用户展示产品的用途,以及产品改善之后如何满足顾客的需要并解决他们的难题。
  1. 使用视觉图片吸引顾客: 如果信息的提供有配图,则65%的人对信息的记忆会更加全面,所以添加吸引眼球的配图的产品更新邮件更容易脱颖而出,吸引用户,获取他们的兴趣。
  1. 形成规律: 如果您希望对产品更新邮件保持一定的阅读量,形成规律很重要。设置邮件发送的频率,并按照这个频率保持不变,让用户知道什么时候能够收到您的信息。

产品更新邮件主题

  • 最新推出【产品】!
  • 新的功能已面世!
  • 【新的功能】终于与大家见面了!
  • 推出全新的功能
  • 新功能抢先看
  • 官方发布:新功能已上市
  • 需求最大的功能现已面世
  • 试试新功能
  • 向新【产品】问好
  • 新的【产品】智能、时尚、强大
  • 【产品】更新已面世
  • 迎接大变化!
  • 【产品】发展越来越好!
  • 发布最新【产品】
  • 不要错过最新【产品/功能】
  • 欢迎使用最新【产品】
  • 全新的【产品】体验
  • 最新【产品】【企业】是什么?
  • 【产品】新版本已面世!点击了解
  • 【产品】重要升级
  • 【产品】夏季更新
  • 【最新】产品更新

10种产品更新邮件模板

根据品牌、产品和与用户的关系的不同,产品升级邮件的内容、设计和语言也会有所不一样。虽然产品升级邮件没有通用的格式,以下这10种邮件模板可以助您一臂之力。

新功能发布邮件


Hi [Name]!

We’re excited to announce the launch of one of our most requested features – [feature name]! It’s now easy to [do whatever the feature allows users to do]. Here’s a quick overview of how you can use it:

[Benefit #1]
[Benefit #2]
[Benefit #3]

To learn more about this feature, check out this support article.

As always, let us know if there’s anything we can do to make your experience better. Your feedback is always appreciated.

Thanks for using [Product name]!
[YOUR SIGNATURE]

功能升级邮件


Hey [Name],

We just released a fully revamped version of our [Name] feature. If you’re interested in what’s new, check out our latest blog post that covers it all.

Here’s a quick overview:

[Improvement #1]
[Improvement #2]
[Improvement #3]

If you have any questions or feedback, we’d love to hear from you!
[YOUR SIGNATURE]

多功能运用升级邮件


Hi [Name],

We’ve added a bunch of cool new features and made some major improvements. Here are our top 5 recent updates that we’re especially excited about:

[Update #1: From now on you can …]
[Update #2: It became even easier to …]
[Update #3: You’ll finally be able to …]

You can read more about the updates in our most recent blog post. And as always, if you have any questions or feedback – don’t hesitate to contact us!

Thanks,
[YOUR SIGNATURE]

故障修理升级邮件


Hi [Name],

We’re back to share a couple of major bug fixes that will make your experience with [Product] better than ever. Here’s a shortlist of what we’ve done:

[Fixed: bug 1]
[Fixed: bug 2]
[Fixed: bug 3]

Want to see *your* favorite bug featured in this list? We would too. Send your suggestions to [email] and we’ll see what we can do.

Thanks,
[YOUR SIGNATURE]

新的连接公布邮件


Hey [Name],

If you – like us – use [Tool] for your […], then we’ve got some news you’re going to love.

We’ve just launched a new integration with [Tool]. Here are just a few of the things the new integration allows you to do:

[Benefit 1]
[Benefit 2]
[Benefit 3]

For more details, including how the integration works, why it’s a huge win for [Brand] users, and how to set it up (it’s really easy), click here.

Thanks,
[YOUR SIGNATURE]

每月/每季度产品更新邮件


Hey [Name],

We’ve been hard at work these past few weeks/ months [adding/ improving features] to help make [Product] even more valuable for you. We’re super excited to tell you all about these new features/ improvements and we hope you enjoy them as much as we do.

[Update #1]
[Update #2]
[Update #3]
[Update #4]
[Update #5]

In the meantime, we’d love to hear any feedback you have on [Product] and what we can do to make it even better.

Cheers,
[YOUR SIGNATURE]

新版本发布邮件


Hi [Name],

We’re excited to announce [Product name] 2.0. It has more functionality than ever before to ensure it helps businesses like yours to [accomplish specific goals].

[Product name] 2.0 provides:

[Feature #1: benefit]
[Feature #2: benefit]
[Feature #3: benefit]
[Feature #4: benefit]
[Feature #5: benefit]

You can read all about it on our completely revamped website at www.companyname.com. And don’t forget to check our new video!

[embedded video]

If you have any questions or feedback – we’d love to hear your thoughts!

Cheers,
[YOUR SIGNATURE]

功能邀请邮件


Hi [Name],

[Feature name] is a new beta feature for [Product] Pro plan, and allows you to [details on what the feature allows users to do].

We’re excited to give you a limited-time offer to take [Feature name] for a test run: from now until [date] you can [use the feature for …].

Ready to get started? You can read more about [Feature name] here.

If you have any questions or feedback, simply respond to this email.

One last thing: [Feature name] is still a private beta feature, so please keep it a secret until it’s ready for its debut ☺

Best,
[YOUR SIGNATURE]

新应用发布邮件


Hi friends,

We are proud to announce the launch of the [Product name] Android app! Our small team at [Company name] worked extremely hard to get this app out as soon as possible following the release of our iOS app. Thank you to all our Android users for your patience!

[Product name] app gives you [a short description of what the app allows users to do].

[Benefit #1]
[Benefit #2]
[Benefit #3]
DOWNLOAD IT NOW

P.S. A note for Android users: While we rigorously tested the app internally and with our Beta users, there can still be a few undiscovered bugs. If you come across anything, please email us at [email address]!

Created with love,
[Company Team]

新产品发布邮件


Hi [Name],

It’s never been more important to […].

The good news is we’ve built a new [app/ service] that makes it easy to […]. We call it [Product Name].

As a [Company] customer, we thought you might want to be one of the first to try [Product Name] while it’s still in Beta mode.

GET [PRODUCT NAME]

[Product Name] will be a free service while in Beta. You can read more about it here [link].

What will [Product Name] do for me?

[Benefit #1]
[Benefit #2]
[Benefit #3]

Any questions or feedback? As always, feel free to reach out to our support team at [email].

Best,
[YOUR SIGNATURE]

产品更新邮件-常见问题

如何创作最优产品更新邮件?

您的产品更新邮件应该包含新信息,让顾客及时了解最新动态。写邮件时一定要包含情况介绍,让顾客知道是谁发送的邮件。在大多数情况下,应该解释产品如何帮助顾客解决问题。

为什么要发送产品更新邮件?

产品更新邮件有助于您:获得新的推荐-增加顾客转换率-提升信誉度-增加顾客保留率-提升产品形象-增加网站流量-吸引新顾客-社交媒体分享率增加-提高销量。

产品更新邮件最好有多长?

产品更新邮件不能超过2个段落,而且应该说明更新的原因,比如增加新功能或解决某个问题等。

Ready to use our product update email templates?

Save them directly into LiveAgent to save yourself over 15 hours of manual clicking per week!

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “How to create the best product update email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Your product update email should contain new information to make your clients feel that they are in the loop and keep them informed. It is important to always start with an introduction and let the customer know who is behind the product update email. In most cases, you should explain how the product helps customers.” } }, { “@type”: “Question”, “name”: “Why should you send product update emails?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Product update emails help you: – Get new testimonials – Increase conversions from trials to paid accounts – Enhance your credibility – Increase your customer retention – Improve your product’s reputation – Get more traffic to your website – Attract new customers by making you look more professional – Get more shares and retweets and thus more traffic from social networks – Get more sales. ” } }, { “@type”: “Question”, “name”: “What’s the ideal length of a product update email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “An update email should not exceed 2 paragraphs but should include a clear reason for the update, like a new feature, release, or bug fix.” } }] }
返回模版 免费创建账户

    我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.