感谢信

感谢电子邮件或感谢信?

考虑到您经营的业务的规模和类型,以及您想要表达谢意的客户数量,您可以使用电子邮件或打印感谢信(通过普通邮件发送)。在两者之间进行选择时需要考虑的一些因素是:

  • 递送时间:传统信件最快会在您寄出后的第二天到达。如果时间不重要,您可以发送信件。但是当需要及时跟进时——例如感谢客户的购买——电子邮件会更方便。
  • 正式程度:如果您希望与客户保持正式沟通,那么在商业世界中,电子邮件被认为不如信件正式 – 选择信件。
  • 消息的内容:电子邮件允许添加图形、图像、视频、链接或附加文件 – 如果您希望您的感谢消息比纯印刷文本更有创意,电子邮件是一种要走的路。
  • 预算限制:发送电子邮件更便宜,发送信件需要额外费用(纸张、印刷、邮政服务费)。对于拥有全球客户的全球企业,电子邮件可能是唯一合理的选择。

如何写客户感谢信

任何客户感谢信函的结构通常都应比电子邮件更正式,并且应始终包含某些基本信息感谢信组件。以下是一些有用的提示,可以帮助您向客户写一封完美的感谢信:

1.使用适当的称呼

为感谢信选择正确的称呼取决于您与客户的关系。最好使用更正式的问候语,例如; “亲爱的先生/女士。 Carter”或“亲爱的约翰”。非正式的称呼,如;应避免“你好”、“问候”或“”。还要确保仔细检查收件人姓名的拼写,否则,您可能会从一开始就给人留下不好的印象。

2.坚持信的目的

感谢信的唯一目的应该是对忠诚的客户表示赞赏和感谢。抵制再次推销您的业务的诱惑。不要提及任何即将到来的促销活动、特别优惠、新产品或任何可以被视为广告的内容。因为它可能会分散客户对您的初始观点的注意力。

3.添加几行后续

在感谢客户的业务之后,考虑添加一些后续声明,表明您关注客户的需求。可以是提及如果他们对您的产品或服务有任何问题或疑虑,您随时可用。或者简单地说,问问你是否可以做些什么来提高他们的满意度。

4. 包括您的品牌

要使信函看起来专业,请确保使用可以包含公司名称、徽标或其他品牌信息的信头。精心设计的信笺使信件看起来独一无二,确保您的品牌知名度,有助于向收件人验证其真实性,并创造整体专业印象。

5. 使用正确的结束语

在结束感谢信时,使用适当的尊重和专业的词或短语很重要。您可以选择最常用的“真诚地”或“问候”,或者更个人化的“最好的问候”、“您的”恭敬”、“祝福”、“感谢”或“感谢”。诸如“Always”、“Cheers”、“Love”或“Take care”之类的结尾被认为过于非正式商务信函,应避免。

6. 以签名结束

虽然让感谢信看起来个性化对于大型企业来说可能具有挑战性,但在信件底部添加签名至少有助于增加一定程度的个性化。尽管可能并不总是可以添加手写签名,但即使是打印出来的签名也总是比简单地键入姓名更好看。

客户感谢信示例

1.感谢长期客户的忠诚


Dear Mr. ****,
We want you to know how much we appreciate your business since you have been our loyal customer for the last three years. We understand that you have many options in the marketplace, and are pleased that you have still made (Company Name) your premier choice.
It is customers like you that help keep our lights on, and we couldn’t be more grateful!
Your honest suggestions and feedback is a vital part of our growth. If there is anything we can do to make your experience with us better, please let us know.
Best regards, 
****

2. 庆祝公司里程碑


Dear ****,
This year (Company Name) is celebrating the 10th anniversary, and we would like to thank you for making this happened! The growth and success we’ve experienced over all these years are because of customers like you, who faithfully support our business.
Speaking on behalf of the company, we hope that you have enjoyed the enhanced quality of our services. We will continue our efforts to meet your requirements and expectations in the future as well. 
We truly appreciate your trust, and we’ll do our best to continue to give you the kind of service you deserve.
Gratefully,
****

3. 年末感恩


Dear Ms. ****,
As the year winds down, we would like to take this chance to say thank you for choosing our business! You are one of our most highly valued customers and it has been a sincere pleasure serving you this year. 
We always strive to exceed our customers’ expectations and meet their requirements. Let us know if there is anything we can ever do to assist you further.
From all of us at (Company Name), we wish you and your loved ones a safe and happy New Year!
With appreciation,
****

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