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再次沟通电子邮件模板

保持较高的顾客留存率比获取新顾客要经济得多。另外,已经获取的顾客更有可能不断购买。事实上,根据 Forrester 的数据,获取新顾客的成本是保持现有顾客满意的5倍 (source)。但是企业在获取新顾客方面投入的成本往往要高于保持现有顾客的成本。

这一方法是错误的,企业可能会因此付出巨大的成本。Harvard Business Review 表明,企业65%的收入来自现有顾客(source)。Forrester 的研究也证明,企业每年因顾客流失而造成的损失高达16万亿美元。

为确保您的现有顾客和订阅者持续与企业沟通,您可以组织再次沟通营销活动并发送再次沟通电子邮件。

电子邮件再次沟通营销活动是针对不活跃顾客或订阅者开展的邮件营销活动。活动目标是提醒顾客产品或服务的价值。

这是一种专门的营销活动,旨在提醒顾客您的品牌并鼓励他们再次购买产品或服务。这种类型的沟通是为了再次与电子邮件订阅者连接,他们的参与度较低或为零。所有订阅者都有可能成为顾客,不是吗?

再次沟通电子邮件营销活动应当仅面对不活跃用户。因此您首先应当分辨数据库中的不活跃用户。您还需要决定用户不活跃的时间有多长才会被归入再次沟通营销活动。您认定为不活跃的用户将被加入再次沟通电子邮件发送名单。

使用 LiveAgent 发送再次沟通电子邮件模板
使用 LiveAgent 控制面板直接发送邮件

您的邮件中可以包含多种类型的信息,再次激活不活跃用户或前顾客:

  • 请求用户更新希望的联系方式
  • 重点解决订阅者可能的困惑
  • 提供特别产品、折扣或其它免费产品。
  • 建议他们再次激活自己的订阅或取消订阅。

开始有系统地发送邮件,持续关注打开率、退回率以及点进率。分析结果,然后决定哪些小组需要更多关注。

5 个关于再次沟通电子邮件的灵感

再次沟通电子邮件模板 #1


Is this the end?

We’re taking the hint: you aren’t interested in (product/service/offering). That’s okay, we get it.

Since you haven’t been checking our emails lately, we’ll go ahead and take you off our subscriber list.

Or…Maybe you still want to hear from us? Just click the (color) button below. Regardless of your choice we really hope you’ll stay with us.

(CTA)

再次沟通电子邮件模板 #2


We haven’t heard from you lately, but we’d love to!

Enjoy [percentage] off your next purchase of [amount in dollars/other currency]. Just enter code [code] at the checkout.

[Use your discount code now]

Please note, if you don’t click on this email or we don’t hear back from you, we’ll bid you adieu and remove you from our mailing list.

Respectfully,
[company]

解决订阅者困惑的邮件模板


[Name],
We’re sorry. When you subscribed to our newsletter, you probably expected to be sent relevant content on [company] and topics related to [name of industry.]

We know that recently we might have failed to deliver on these efforts.

Several subscribers have complained that our emails have been too promotional and that we haven’t covered important news. That’s not what we intended. When we launched this newsletter, our first goal was to be a reliable source of information on [industry].

We want to fix this. In upcoming issues, we want to inform you about our products, services, and deliver hot industry news to you.

We’re ensuring you that 90% of our newsletter content will be focused on [industry] news and other useful information.

We hope that by doing this we’ll win you back! <3

Always yours,
[company] marketing team

提出简单问题的再次沟通电子邮件模板


Hi [name]

We haven’t heard from you in a while. Is everything okay?

We want to make sure our content meets your expectations. In case you have any concerns or comments, we’ve included a link to a [contact form/live chat/callback window] below

You can also contact customer support 24/7.

[CTA – link to a contact form/link prompting a live chat or callback window]

Best,
[name of the sender, company]

保持关注我的再次沟通电子邮件模板


We haven’t heard from you in a while and it looks like you haven’t opened any emails from [company] in quite some time.

We’re not sure what to think about this.

We want to make sure that you’re still interested in receiving emails from us that include information about [company] and the latest news from [name of your industry] to help you tackle the challenges of [issue or pain point of your audience].

If you’d like to remain a subscriber, click the link below.

[CTA] Keep me on the list

You need to know that if you do not click the above button in 7 days, we’ll remove you from our mailing list – no questions asked.

Talk to you soon, hopefully!

Yours,
[company] team

13 个再次沟通电子邮件模板主题示例

  • 仍然希望收到我们的简报?
  • 这是说再见吗?
  • 我们知道搞砸了,能补偿你吗?
  • 【订阅者姓名】,您好!是我们的原因,还是您的原因?
  • 请对我们说实话,【姓名】。我们不能再等了
  • 您想我们吗?让我们重新连接!
  • 我们需要谈一谈
  • 距离我们上次联系已经【天数】。
  • 好久不见。我们度日如年。
  • 您下次购买将享受【折扣率】
  • 我们十分向您,【姓名】
  • 我们分手了吗?
  • 您还希望听到关于我们的消息吗?

再次沟通电子邮件——常见问题

应当合适发送再次沟通电子邮件?

解决问题时间

在您的订阅者不活跃30-60天后,您应当发送超过3封再次沟通电子邮件。不过这取决于您平时发送邮件的频率。如果您每月只发送一封简报,那就等待时间长一些,比如90天。

将用户移出订阅者名单前应当发送几封再次沟通电子邮件?

再次沟通电子邮件模板

正如前面提到的,您应当之上发送三封再次沟通电子邮件。但是请不断分析每封邮件的结果。如果收件人收到第二封邮件后就取消了订阅,您就无需发送第三封了。

发送第二封再次沟通电子邮件前应当等待多久?

回复

您应当至少等待48或72小时再向不活跃订阅者发送另一封再次沟通电子邮件。

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{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “When should you send a re-engagement email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You should launch a re-engagement email campaign of 3+ emails after 30-60 days of inactivity from your subscriber.” } }, { “@type”: “Question”, “name”: “How many re-engagement emails should you send before removing contacts?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You should send at least three re-engagement emails. However, keep analyzing the results of each message. If many recipients unsubscribe after the second message, consider resigning from sending the 3rd email.” } }, { “@type”: “Question”, “name”: “How long should you wait between sending the second re-engagement email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You should wait at least 48 or 72 hours to send another re-engagement email to inactive subscribers.” } }] }
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