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新客户培训电子邮件模板

确保顾客忠诚度和开发新的潜在顾客是所有数字营销战略的两个首要任务目标。它们并不容易实现,但是您可以采取某些行动获取新顾客并保证现有顾客满意。

那么应当怎样做呢?直接与顾客沟通,告知他们您的产品或服务,同时向他们提供价值。您可以使用双赢的方法增加顾客的信任——新顾客培训。

新客户培训电子邮件模板 - App - Uploads - 2020 - 03 - An Email Sent From The Same Ticket Follow Up Sent 1.jpg
使用 LiveAgent 您可以直接从工单控制板发送邮件

什么是新顾客培训?它为何十分重要?

当顾客购买产品或服务时,商家不希望他们为自己的购买行为而感到后悔。毕竟满意的顾客更有可能从同一商家那里购买其它产品。这也是新客户培训的作用。它能够指导顾客正确使用购买的产品或服务。

如果您希望提升企业月顾客的沟通,执行培训战略是一个不错的选择。这样能够轻松地与顾客交流,创造价值。培训从本质上看是与新客户建立关系的战略组成部分。

LiveAgent 的新客户培训电子邮件
LiveAgent 的新客户培训电子邮件

但是它与数字营销有什么关系?

由于营销主要基于数字工具、渠道和战略,所以使用实用、有效和成功的渠道十分关键,例如电子邮件营销。因此您的新客户培训战略主要就是想新用户发送个性化和目标性邮件

5个关于新客户培训电子邮件模板的灵感

欢迎电子邮件


Hi [name],

Thanks for joining [name of company].

We built [product/service] to [story behind it, explanation what pain points your offering solves].

We are really curious why you signed up for [product/service].

Your feedback will really help us improve our products, as we always aim to deliver exactly what our customers want.

Share your thoughts by replying to this email.

Over the next few weeks, you can expect a few more emails from us. All these messages will help you get the most out of [product/service].

We’ll also share our tips and tricks on how we use [product/service].

Thanks!

[name and company]


来自真人的新客户培训电子邮件模板


Hey [name],

I’m [name], the founder of [company name], and I’d like to personally thank you for [signing up to our service/buying our product/subscribing to our…].

We established [company name] to [mission/values of company/pain points that a product/service solves].

I’d love to hear what you think of [product/service]. Is there anything we should work on or improve? Let us know!

I’m always happy to help and read our customers’ suggestions.

[name and company]

“感谢您加入我们”新客户培训电子邮件模板


Hey [name],

I really appreciate you joining us at [company], and I know you’ll love finding out how easy it is to deliver outstandingly personal support to every customer.

We started [company] to help [small] businesses [of all size] grow, and I hope that we can achieve that for you.

If you wouldn’t mind, I’d appreciate it if you answered one quick question: why did you [sign up for a service/ buy a product/subscribed]?

I’m asking because knowing what made you sign up helps us make sure that we’re delivering what our users expect.

Reply to this email and let me know your opinion.

Over the next couple of weeks, we’ll be sharing some tips from [industry], checking in with you and showing you how some of our other customers use [company/product/service] to grow their businesses.

Thanks, [name of the CEO], [company name]

“感谢试用”电子邮件


Hi [name],

Welcome to [product/service name]. Your X-day [number of free days] free trial starts today.

What will happen next?

We’ll be sending you some hot news from the [name of the industry] industry and our best tips for [product/service]. Keep an eye on your inbox so you don’t miss any message from us.

Want to reveal the full potential of [product/service name]?

Choose a plan below…

[paid plan link]

以产品为重点的欢迎电子邮件


Hi [name],

Welcome to [product/service/company]. We’re super happy to see you on board!

We’re sure that [product/service] will help you overcome [pain points] thanks to providing [key benefits of product/service].

Get to know more about [product/service] by watching [title] video.

You’ll be guided through [name of service/product] by [name], our expert in [area of expertise], to ensure that you get the very best out of our service.

And that’s not all that we got for you! More insightful resources like our guides [link] or video tutorials [link to a video] are at your disposal.

Take care!

新客户培训电子邮件模板主题示例

  • 【全名】,欢迎加入【企业】
  • 【姓名】,欢迎来到【企业】大家庭
  • 【姓名】,让我们开始吧!
  • 【姓名】,您理应得到最好的
  • 【姓名】,欢迎来到【企业】。这是您的报价!
  • 还不了解【企业】?
  • 您感到幸运吗?
  • 您对机会感兴趣吗?
  • 您是说【与企业有关的名词】吗?欢迎来到【企业】!
  • 准备好【与企业产品/服务有关的活动】了吗?
  • 准备开始?欢迎来到【企业】
  • 以下是如何开始使用【企业】的【产品/服务】
  • 登录您的【企业】账户
  • 开始使用【产品/服务】的4种方法
  • 欢迎来到【企业】:后续重要步骤
  • 欢迎!以下是必须了解的5个事项
  • 欢迎来到【企业】的世界
  • 欢迎来到【企业】!希望您宾至如归
  • 欢迎使用您最喜爱的【产品】

新客户培训电子邮件模板——窍门和最佳实践

1.了解您的顾客

了解顾客对于企业的所有部门都十分重要,不过我们讨论的是新客户培训,这是必须的。

2. 定制化培训

每位用户需要解决的问题都各不相同,对于产品或服务提供者的期待也不一样,所以您的培训邮件应当考虑到这一点。您能想象理发师为所有顾客都剪同样的发型吗?

不能?(如果您的回答是能,请告诉我这位理发师的地址,因为他的手艺肯定惊为天人!)

3. 保证顾客迅速成功

如果顾客购买了您的产品或服务,您有责任尽快为他们传递最好的结果。因此您需要尽最大努力、以最快的速度帮助他们更好地使用您的产品或服务。向顾客证明,他们花费的时间和金钱是值得的。

4. 授人以鱼不如授人以渔

您已经向客户展示了如何使用产品或服务,他们已经了解了产品能够带来的所有收益。在较短的时间内,客户因为您的产品而获得第一次成功。

但是您是教会他们如何获得这样的结果,还是直接把结果交给了他们?

不要让客户依赖培训团队。他们必须具有自主性以及足够的支持独立使用产品。您的角色是帮助他们在使用产品的过程中获得成功。

5. 组织合理的培训团队

您的培训团队是所有成功元素中的重要一环。

所有工作都必须妥善安排组织,由专业人员解决客户的问题。

新客户培训电子邮件模板——常见问题

应当何时发送新客户培训电子邮件

解决问题时间

您的第一封新客户培训邮件应当在客户注册或购买产品/服务后几分钟内发送。为何要在几分钟后?因为立刻自动发送邮件看起来太假。顾客可能一眼就会看出您发送的是自动邮件,但是请尽肯能个性化。

新客户培训电子邮件应该多长?

新客户培训电子邮件应该多长?

新客户培训电子邮件应当在60个字到130个字之间。保证欢迎语尽可能简短。您不希望立刻让顾客感到信息过多。

另外,每当培训新客户时,请询问反馈,这样能够持续改善您的流程。

新客户培训电子邮件的结构应当是什么样的?

通知模板

内容应当简短、便于阅读、段落分明。收件人花几秒钟浏览整封邮件就可以找到关键词和主题。如果他们看到相关内容就会放慢速度仔细阅读您的信息。首先写好您的邮件,然后删除一半文字,再次检查,删除更多。这样留下的基本就是关键信息了。

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{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “When should you send a client onboarding email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Your first onboarding email should be sent a few minutes after your client registers or buys a product/service.” } }, { “@type”: “Question”, “name”: “How long should a client onboarding email be?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Your onboarding email should be between 60 and 130 words. Keep the welcome message as short and simple as possible. You don’t want to overwhelm them right away.” } }, { “@type”: “Question”, “name”: “What structure should my onboarding email have?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Content should be short, scannable, and presented in small chunks. Recipients spend seconds skimming over emails, only picking up on general keywords and topics.” } }] }
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