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冷销售邮件模板

对于B2B企业来说,冷邮件营销一直是并且仍然会是产生高质量销售线索的最有效的方式之一。一封精心设计的、个性化的、高度针对性的冷邮件可以成为成功销售互动的起点。然而,因为冷邮件是您发送给潜在客户的邮件,而你之前与他们没有任何联系—让潜在客户回复 (甚至是打开) 一封冷邮件对销售代表来说是一个挑战。下面是一些发送B2B冷邮件的最佳做法,还有一个经过验证的主题行列表,以及10个您可用于出站式邮件活动的冷销售邮件模板。

冷销售邮件模板 - App - Uploads - 2020 - 11 - Canned Responses Feature LiveAgent.gif
将我们的冷销售邮件保存为预设信息或模板,以便于进行发送。

冷邮件的最佳实践

  • 在您主动出击之前了解您的潜在客户——查看他们的社交资料、公司信息,看看您提供的服务是否适合他们。
  • 根据可用数据对每条消息进行个性化处理-Woodpecker发现高级个性化邮件的平均回复率为17%(非个性化邮件的平均回复率为37%)。

  • 专注于您能提供的价值—解释您的产品/服务如何帮助客户解决他们的痛点,并达到他们的目标。
  • 主题要具体并且简短—简短的主题通常有更高的打开率,并且不会在移动设备上中断。
  • 最后用明确的行动号召来鼓励进一步的参与—比如让他们帮您联系到合适的人,进行简短的通话,安排一次演示等。

打开的冷邮件主题行

  • [客户姓名],我们可以联系吗?
  • 您能给我指明一下正确的方向吗?
  • 查找最好的联系方式在[客户的公司]
  • 您能帮我个忙吗?
  • 您能抽出5分钟时间吗,[客户姓名]?
  • 在[日期]有空吗?
  • [互相联系]建议我保持联系
  • 我通过[推荐名]找到了您
  • 关于[他们可能的目标]的问题
  • 您在犯这些错误吗?
  • 大多数[专业人士]都在犯这个错误
  • 对于[客户公司]解决[问题]的方法
  • 实现[他们可能的目标]的X个步骤
  • 帮助您的团队完成[他们可能的目标]
  • 我能帮助您[实现一个特定的目标]吗?
  • [实现特定目标]的[更好/更聪明/ 更快]的方法
  • 您准备好克服[特定的挑战]了吗?
  • 您的[痛点]怎样处理?
  • 您考虑过[相关报价]吗?
  • [行业]的快速解决方案
  • 您知道[客户的竞争对手]正在这么做吗?
  • 我们能帮助您解决[他们可能存在的问题]的方法
  • 针对[他们可能的痛点]的X技巧/想法
  • 10分钟就能获得10倍[客户公司]的吸引力
  • 您对[公司名称][他们正在使用的商业工具]有多满意?
  • 恭喜您——刚刚看到您在[行业的热门网站]上被推荐了

10个冷销售邮件模板

正在寻找正确的人


Hi [Name],

My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].

I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.

I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].

If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?

I’d appreciate the help!
[YOUR SIGNATURE]

一般介绍邮件


Hi [Name],

This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.

This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.

[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.

If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?

Thanks,
[YOUR SIGNATURE]

推销邮件


Hi [Name],

[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.

[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].

Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?

Best,
[YOUR SIGNATURE]

涉及到竞争对手的产品


Hi [Name],

Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?

Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.

Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).

Best,
[YOUR SIGNATURE]

价值集中邮件


Hi [Name],

[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.

[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.

We often help companies like yours grow with:

A solution/result
B solution/result
C solution/result

If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]

Thanks,
[YOUR SIGNATURE]

通过相互联系进行推广


Hi [Name],

[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].

[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.

How do you feel about a quick call next week to discuss this further? Let me know when works best for you.

Thanks,
[YOUR SIGNATURE]

分享有用的想法


Hi [Name],

My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].

I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].

I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]

Regards,
[YOUR SIGNATURE]

产品演示邀请


Hi [Name],

My name is [Your name], and I’ll keep this very quick.

Our software solution helps businesses like yours achieve [specific goals] through [product benefits].

Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?

Thanks,
[YOUR SIGNATURE]

从您的网站导入销售线索


Hi [Name],

You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:

[Relevant resource 1]
[Relevant resource 2]

Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?

Best,
[YOUR SIGNATURE]

个性化的推广邮件


Hi [Name],

I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.

It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].

What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?

Thanks,
[YOUR SIGNATURE]

冷销售邮件-常见问题

冷销售邮件应该如何写?

冷销售邮件应该短小精练、开门见山。整个邮件应该把握在4句话以下。

冷销售邮件应包含哪些内容?

冷销售邮件应以自我介绍和企业介绍开头。之后应该写明发送邮件的原因。最后对产品做一个介绍。

我如何找到发邮件对象?

您应该在研究过程中搜到了一些邮箱地址。发送冷销售邮件要有针对性,不是任何一个地址都可行。要注重与潜在客户建立良好的关系。不要害怕发送多个邮件。有些人认为发太多邮件不利于建立良好的关系。并不是这样的。发送很多邮件的同时也可以建立良好关系。但一定要获得潜在客户的信任。

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