社交媒体积极反馈回复模板提供例子和指导,帮助卖家回复顾客的积极评价,提升客户满意度。文章强调顾客反馈的重要性,并提供回复消极评价的建议。
Sitel Group最近的研究表明,49%的顾客更喜欢与卖家分享积极的使用体验,只有30%的顾客会分享消极的使用体验。
不论消极还是积极,所有反馈都有价值,因为通过顾客的反馈,您能够看到自己的优势和不足。
在商业的情景下,反馈指的是顾客使用产品或服务之后的满意程度。通常情况下,顾客还会建议如何改善。
比如,如果是在线商店购买的产品,可以就购买的产品、客服提供的服务、网站设计和产品价格等分享意见。通常公司自己决定看中哪一块,需要寻求相关的客户反馈。即使是没有被邀请的情况下,客户也会分享体验,这样的反馈更有价值。
顾客的评论是很有用的信息,可以帮助您了解顾客对您的产品及/或服务满意的程度。从这些评论可以看出顾客对企业的评价和态度。
此外,顾客反馈还有以下优势:
新产品及/或服务的推出通常得益于之前对目标客户的需求和兴趣的探索。这样的研究非常有价值,不过,目标客户用过产品及/或服务之后,他们的实际看法会有改变。
通过分析顾客的反馈,您可以掌握产品或服务的优势和不足。最重要的是,您可以了解顾客在使用产品或服务的过程中有何体验。基于以上信息,您可以继续发扬优势,确保继续为顾客提供优质的服务。
让您了解产品及/或服务成功与否的一个重要标准就是顾客的满意度。您必须要让顾客认可您的产品和服务,即使这个过程中您需要不断解决问题并满足他们的需求。
顾客希望他们看中的品牌能提供更个性化而非自动化的体验。通过考虑顾客的建议,您在向他们展示您希望做出改变,满足他们的需求。
另外,让客户参与内部策略的优化可提升他们对企业的忠诚度。
最后,他们就会成为品牌的代言人,主动向他人推广您的产品和服务。
仅根据顾客的意见做决定会有一定后果:长期或短期内会出现业务量的下降。在竞争激烈的市场中,仅根据顾客的意见做决定不会带来很多利润。
不过,客户的意见会提供有价值的数据,有助于今后策略的制定。
Thank you very much for sharing your experience with us.
We are really happy that your interaction with our brand was so positive.
I just want to let you know that we are acting upon your feedback to make some vital changes to the way we operate [list of changes].
As you can see, the opinions of our clients help us to provide better experiences and grow as a company.
Regards,
[rep’s name], the [company] customer service team
Having you and your family [stay/dine] with us was a pleasure for [company]. We really value the fact that you are being so open with us and taking the time to share your feedback.
I’m glad that you felt [positive point mentioned in the customer’s message].
Hope to see you soon!
Best,
[company’s owner]
We’re happy you are satisfied with the quality of our [product/service]. It means a lot!
Thank you for choosing [company], we’re so thankful for outstanding customers like you.
Let us know if you need anything else.
Sincerely,
[name, position]
I’m really proud that we were able to meet your high expectations! Thank you for taking the time to share your opinion with our customer service team.
It’s such a pleasure to have customers like you.
We will do our best to make your future experience with us even better.
Best,
The [company] customer service team
Thank you for sharing your story and experience with us! I’m so happy that our [product/service] has made such a difference for you.
There’s one part of your comment that really caught my attention. Do you mind if we share your story with our team, and possibly, on external channels like our website or social media profiles?
Thank you very much for your trust.
Best,
[Reps’ name and contact number]
我们可以从另一个角度看待这个问题——您为什么不回复积极反馈的信息呢?如果客户对您的产品或服务非常满意,他们想要与您分享,毫无疑问您应该回复他们的信息,感谢他们与您分享。
如果顾客公开对产品或服务进行积极的评价,您有权利与他人分享。但是,也可以获得评论作者的允许再在社交媒体分享。如果您私信收到积极反馈,必须要 征得作者的同意才能公开。以上规则对匿名评价不使用,但是与别人分享积极反馈时最好写上作者的名字,这样可信度更高。
这取决于企业的内部规定。有些企业会送给客户代金券作为致谢礼。遇到不错的顾客可以这样做,同时给他们送一点小礼物,但是应该给每一个提供了积极评论的顾客都予以相同的待遇,否则会适得其反。
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