黑色星期五和网购星期一(BFCM)对大多数企业来说都是一年中获利最多的时候。大多数电商零售商和B2B商家都会借此机会增加利润,而且也情有可原。根据Adobe的分析,仅在2020年,美国消费者在黑色星期五网购花费了90亿美元,比起去年增加了21.6%。同时,网购星期五带来了了108亿美元的在线消费,比去年增加了15.1%。Shopify商家在黑色星期五和网购星期一之间创造了51亿美元的销售量,在去年的基础上增加了76%。
在计划黑色星期五和网购星期一促销时,其中一个挑战就是与众多相似的促销邮件竞争,从潜在顾客的收件箱中脱颖而出。以下是最实用的计划黑色星期五和网购星期一促销邮件主题举例,此外还有10个邮件模板供您参考,用于BFCM促销活动中,提高打开率和阅读率。这些模板很容易安装到工单系统,所以可以在工单量增加期间节约您宝贵的时间。
Hi [Name],
We know it’s hard to find the perfect [products you sell]. Here at Brand.com, we’re offering a huge selection of [products] for all [tastes/ styles/ occasions/ budgets/ needs, etc.]
Already found something but it’s too expensive? Don’t worry – we’ve got you covered! We’re preparing something special this Black Friday … and the week before!
Sign up to get early access to our Black Friday sale and get up to 30% OFF nearly everything.
Get Your Black Friday Promo Code Now
Cheers,
[YOUR SIGNATURE]
Hi [Name],
There are only two weeks left till Black Friday and we hope you’re just as excited as we are.
In fact, we’re so excited that we’ll be adding more deals as we get closer to the BIGGEST shopping day of the year, available a week BEFORE Black Friday!
Why don’t you mark your calendar on [date] so you don’t miss out on our special sales?
[BLACK FRIDAY COUNTER]
See you soon,
[YOUR SIGNATURE]
Hi [Name],
We know, the last days before Black Friday seem to drag on forever. So we’ve decided to start our biggest sale now, 3 days before everyone else!
Enjoy up to 50% OFF on all your favorite products, plus, FREE shipping and an extra 10% OFF orders over $***.
SHOP NOW
Happy shopping!
[YOUR SIGNATURE]
Hey [Name],
Let’s not waste any time – you know exactly why you’re here. Our crazy Black Friday sale starts NOW! Shop hundreds of [products] at up to 50% OFF sitewide before they sell out. Treat yourself because you deserve it!
SHOP NOW
Happy Black Friday!
[YOUR SIGNATURE]
Hi [Name],
All good things must come to an end. Our Black Friday celebration and the biggest sale of the year are almost over. And we’ve saved the best for the last! Check out our final Black Friday deals with up to 70% off! Believe us – these are the best deals on [products] you could possibly get!
SHOP NOW
Offer expires midnight, [date]
Hurry up before we kiss our sale goodnight.
[YOUR SIGNATURE]
Thank you so much for celebrating Black Friday with us, [Name]!
Did you get everything you wanted? Enjoyed our FREE shipping? Not yet? Madness!
Don’t worry – Black Friday may be over but our sale is still on! You still have a chance to take advantage of our discounts on hundreds of amazing [products]. Simply use this unique promo code to get 25% OFF your order: CODE
SHOP NOW
Offer expires on [date]
Happy shopping!
[YOUR SIGNATURE]
Hi [Name],
Black Friday is around the corner, so we’re dropping our prices like never before for an entire week!
Still looking for an affordable all-in-one [customer service/ CRM/ marketing automation, etc.] software with [key feature 1], [key feature 2], and [key feature 3]? You’re in luck! Starting tomorrow and up to [date], you can get 25% OFF your first month with [Product name].
Does this deal sound good to you? Wait, there’s even a better one! If you choose any of our annual subscription plans, the Black Friday offer can be stacked on top of our usual annual discount. This way, you can enjoy 45% OFF your first year.
Use the promo code: [CODE]
SIGN UP TO GET UP TO 45% OFF
This limited-time offer expires on [date]. Grab it before it’s gone!
Have questions or need help choosing the right plan for your business? Just let us know by replying to this email.
Happy Black Friday!
[YOUR SIGNATURE]
Shhh! This email is for you ONLY! We are rewarding our favorite customers with an advanced notice for our Cyber Monday sale. Everyone else will have to wait, but for you, the sale starts today!
As a form of thanks, we’re offering our VIPs an exclusive 50% OFF all [products] sitewide starting from [date] through the end of [date]. That’s right, you get a massive 50% discount on everything we sell! Treat yourself or the people you care about with some of the best [products] this holiday season.
Shop Now to Get 50% OFF
Enjoy your Cyber Monday shopping!
[YOUR SIGNATURE]
This is your LAST chance to take advantage of our Cyber Monday sale where you can save 25% or MORE on all [Product/ Service] subscription plans!
>>> Save with the Cyber Monday Sale here! <<<
Once the clock strikes 11:59 pm EST tonight, this deal is going to disappear! To keep it real with you, we NEVER do sales like this, so I can’t tell you when (or if!) you’ll get savings like this again.
As a quick reminder, here’s what you can snag with this awesome sale:
Basic plan: [key features] – Save 25%
Standard plan: [key features] – Save 25%
Pro plan: [key features] – Save 30%
Need help choosing the right plan? Start a chat with our support ninjas and they’ll come up with the best advice.
Cheers,
[YOUR SIGNATURE]
Hi [Name],
Thank you for your purchase this Cyber Monday! Your order is already on its way and we truly hope you’ll enjoy your new [product purchased].
Even though Cyber Monday is over, we’ve still got some great deals available for you. You can get 30% OFF our entire new collection with this coupon code: CODE
SHOP NOW
Offer valid through [date]
To more amazing deals in the future!
[YOUR SIGNATURE]
黑色周五的第一封说明邮件应该至少在一周或两周前发送。最好的发送时间是上午10点至下午3点之间,因为这一时间段的邮件打开率最高。
黑色周五和网购周一非常受欢迎。所以内容可以更多一些,约150字比较好。
网购周一是全年最大的购物节。据报道,网购周一的在线销售量已经超过了黑色周五。不过,也要看情况。黑色周五对于大件购买比较合适,而网购周一更适合买礼品和小物件。最大的不同就是黑色周五线下线上同时搞活动,而网购周一仅针对线上活动。
{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “When should I email Black Friday emails?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The first informative email about Black Friday should be at least a week or two before. The optimal time is between 10 am to 3 pm, as it shows the highest number of open rates. ” } }, { “@type”: “Question”, “name”: “How long should the Black Friday/Cyber Monday email be?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “As the Black Friday and Cyber Monday season is very popular. You can have a longer email with more information in it, ideally around 150 words. ” } }, { “@type”: “Question”, “name”: “Are Cyber Monday sales as good as Black Friday?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Cyber Monday is one of the biggest online shopping days of the year. It has been reported that the volume of electronic commerce spending on Cyber Monday has grown to more than that of Black Friday. However, it depends. Black Friday is better for buying big-ticket purchases. On the other hand, Cyber Monday deals are better for gifts and small items. One big difference is that only Black Friday is both in physical and online stores, whereas Cyber Monday deals are only online. ” } }] }成为第一个在收件箱中接收独家优惠信息和有关我们产品和服务最新消息的人。
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