必读邮件模板

有时会有一些非常重要的新闻或公告,您可以将其列为“必读”信息。这可能是对您的公司信息的更新,当前的情况说明,或对您的产品或服务的声明。

既然您发现这些信息如此重要,分享它的最好方法之一就是发送必读电子邮件。这些邮件可以发送到您的整个电子邮件列表,或只是针对特定的相关部分(我们希望您的用户数据库是分好组的!)

电子邮件是传播必读消息的有效方法,因为它仍然是一种流行的沟通方式。大多数人每天都使用电子邮件,他们的收件箱都是开放着的。所以他们会在邮件发送不久后就看到您的信息。此外,您也可以检查打开率,以了解有多少收件人实际上正在阅读您想与他们分享的重要信息。

有了这些知识,您就会知道您的必读邮件的有效性。例如,如果打开率很低,那么您就需要通过撰写主题行来增加您的邮件的影响力,让它们在拥挤的收件箱中更加突出。

必读邮件模板
谷歌必读邮件模板

什么是必读邮件?

任何包含或指向您认为是必要阅读的声明的电子邮件都可以被归类为必读电子邮件。不像其他内容的电子邮件,如时事通讯一样,必读电子邮件没有一个固定的时间表。只有在必要的时候才会发送。

如果您需要写的声明很短,那么可以在邮件正文中包含这些信息。但是,如果更新信息比较长,或者格式不适合从收件人的收件箱中读取,那么最好将其作为邮件的附件发送。您也可以发送一封必读的电子邮件,简要地解释这件事,并在另一个位置包含一个链接,在那里您可以看到必读的全文。

邮件模板自定义
在LiveAgent中自定义电子邮件模板

必读的电子邮件主题行

  • 重要的 [公司] 内部更新
  • 必读:关于 [问题] 的声明
  • 附件是来自 [公司] 的重要更新,请查收
  • 此信息包含关于 [问题] 的消息
  • 请访问我们的 [网站/博客/其他来源] 了解重要信息
  • [公司] 关于 [问题]的声明:请点击里面的链接

必读邮件模板

必读电子邮件模板1—消息正文中的公告


Dear [name],

As one of our valued subscribers, we thought that you would like to be informed about the most recent developments at [company].

We consider the following important [new/updates/changes] to be essential information for all of our existing clients:

Announcement 1
Announcement 2
Announcement 3

Thanks for reading, and don’t hesitate to get in touch if you have any questions regarding this announcement or any other issues.

King regards,
The [company] team

必读电子邮件模板2—声明附件


Hello [name],

Have you heard the important news about [issue]?

We have made a full statement in the document that is attached to this email.

Your understanding at this time is much appreciated, and your business is valued as always.

I’d be happy to provide more information if required, just let me know by replying to this email.

Best wishes,
[Name], [position] at [company]

必读电子邮件模板3—链接到外部来源


Hi [name],

We have some important [news/updates/changes] that we thought you would like to be informed about.

The complete announcement can be found on our [website/blog/other sources] here [link].

Here are some of the key pieces of information that you will find in our announcement.

Statement 1
Statement 2
Statement 3…

Please feel free to ask any questions that you might have regarding this matter, or anything else.

Best,
[Name] from [company]

常见问题

我可以多久发送一次必读邮件?

每当您有一个重要的更新,您觉得应该让所有的客户看到时,您可以发送必读邮件。为了确保消息能够接触到尽可能多的人,并实际监控打开率(了解收件人是否确实在阅读通知),这些消息应该作为与其他内容分开的电子邮件发送。

因此,他们不会像电子邮件那样有一个固定的发布时间表。相反,您需要确定什么时候有必要阅读一封必读电子邮件,如果您发现您发送了太多的邮件,那么您对重要消息的分类可能是错误的。

哪里可以张贴必读声明?

分享重要声明的最佳位置通常是电子邮件的正文。这允许收件人以一种快速且简单的方式阅读更新消息,而不必点击任何链接或按钮并被重新定向其他地方。

然而,公告可能太长而不能包含在电子邮件的正文中,或者您想在一个可以永久性地找到它的地方提供额外的信息,而不是让其遗失在收件箱中。在任何这些情况下,发送一个带有附件的信息,或者在您的网站、博客或社交媒体平台上发布的必读消息的链接都是一个好主意。

我可以在内部发送必读邮件吗?

本页的重点是必读的消息,其作为一种供用户消化的内容。然而,当然也有一些业务相关的消息只应该在内部分享。有些电子邮件模板既适用于内部更新,也适用于外部更新,然而,有些公告只适合作为电子邮件副本或本地内联网发布,因为它们包含机密信息,您不应该在您的网站上发布它们,这会导致它们被公开。

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