什么是品牌提倡者?
A brand advocate is a person that influences other people’s opinions about your business. There are many types of people that can be a part of your advocacy campaign.
- Customer advocacy
- Employee advocacy
- Influencer advocacy
The most common advocacy examples include online reviews, blog posts, and other user-generated content. In other words, they use word-of-mouth marketing techniques to not only help you drive sales but also build a loyal customer base.
You can spot brand advocates on many different platforms. Most often you can consider positive reviewers on social media, review sites, blogs, etc. your brand advocates. They spread brand awareness in their social circles through word-of-mouth marketing as well as in their follower base.
And we all know that people are more likely to buy from businesses their friends, family, or someone they look up to and trust.
Benefits of brand advocacy
Brand advocacy has been around for a very long time. And for a good reason. It comes with many benefits that can help your brand succeed.
- Business growth – Online consumers are more likely to convert if people they trust encourage them to. We all know that before making a purchase, we like to read through some reviews to make sure we are making the right purchasing decisions. If brand advocates share their personal recommendations other potential customers are more likely to do business with you and, therefore, increase your conversion rates.
- Improved branding – Spreading brand awareness is an important part of branding. So why not have some help from real people that genuinely enjoy your products and services? Online reviews, testimonials, blogs, social posts, and so on are valuable assets you should include in your branding tactics.
- Builds loyal customer base – Customers who trust your company are more likely to keep coming back. They may even feel encouraged to become brand advocates themselves.
- Reaching a wider audience – Through social networks, your advocates can reach larger audiences that would otherwise maybe never stumble upon your company.
- Lower customer acquisition costs – Having brand advocates who are more than happy to share their positive experiences can save you a lot of money. They can influence potential customers to make a purchase without you spending a dime on a marketing campaign.
- Creates community – When customers align with your brand and the company culture, share their customer experiences, and openly talk about it in their social circles and in online discussions, they help build a strong community with long-term relationships centered around your brand and brand identity.
- Builds decentralized sales teams – Brand advocates can act as tiny sales teams recommending and pushing your products and services.
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Watch how to turn customers into brand advocates
To turn customers into brand advocates, focus on exceptional customer support, actively listen to their feedback, surprise them positively, and foster genuine human connections. These strategies will transform customers into passionate advocates, amplifying your brand’s reach and success through word-of-mouth.
Topics
- 提供出色的客户服务
- 征求客户反馈
- 透明性与教育
- 将客户视为人类
Video summary
本视频重点关注将客户变成品牌拥护者。品牌拥护者是指熟悉你的品牌并为你的事业助威的客户。有几种方式可利用品牌拥护者,例如提供出色的客户服务、征求客户反馈、惊喜和满足他们的需求、将客户视为人类、请求客户的见证以及帮助他们成长。透明性是一种伟大的方法,可以让你向客户和员工传达信息。教育客户和让他们变得更智能也是一种有效的方法。最后一种方法就是要求他们将你的品牌与他人分享。
Frequently Asked Questions
Who is a brand advocate?
A brand advocate is a person who promotes your brand through word-of-mouth marketing and other advocacy efforts. Brand supporters share positive reviews about the service or product offered by your company. An advocacy program should be an important part of your marketing strategy.
What role do brand advocates have?
They share their customer experiences and write reviews about your service or product and spread the word about your brand. Potential new customers can read their recommendations before interacting with your brand.
What is the best way to get brand advocates?
If your company wants to get brand advocates, you should watch out for user communication channels. Perhaps many of them are already generating content. Make rewarding advocates a part of your advocacy program. You can send them personalized messages, small presents, offer them discounts, or even a cash bonus. The important thing is that they feel recognized and valued for their advocacy.
Expert’s note
品牌提倡者是一种获得回头客的方法。他们积极谈论产品或服务,向其他人推荐,让产品和服务更有信服力,并通过口碑推广。