案例研究请求电子邮件模板

案例研究是大多数B2B营销策略的关键部分。他们给您一个机会向您的潜在客户展示真实的例子，您的产品如何能够满足其他客户的要求，解决他们的问题，并最终帮助他们实现他们的商业目标。案例研究有助于您赢得潜在客户的信任，并证实您的产品或服务的确有效。下面的文章概述了为什么案例研究是一个必要的内容营销工具，并提供了有用的案例研究请求电子邮件模板，以及基本的案例研究面试问题，以帮助您从您的客户处获得案例研究和成功故事。

为什么要在您的营销策略中使用案例研究？

13%的营销人员将案例研究作为其内容策略中的主要的媒体形式——这使得案例研究成为第五大最受欢迎的内容类型，仅次于视觉内容，博客和电子书。（HubSpot的市场状况报告）

客户案例研究是营销代理高管最常用的自我推销策略：62.6%的受访者投票支持客户案例研究能够有效地产生线索。（eMarketer研究）

案例研究/成功故事在购买过程中排名第三，无论是小型企业还是大型企业。（Eccolo Media B2B技术内容调查报告）。

73%的消费者表示，案例研究在他们的决策过程中发挥了重要作用。（内容偏好调查报告）

客户案例研究请求电子邮件模板

正式的案例研究请求电子邮件

[Name],

[Company name] is currently building a library of case studies to include on our website. We’re looking for successful companies using [Product name] to solve interesting challenges, and your team immediately came to mind. Are you open to [Customer company name] being featured?

Your story will help inform our prospects about how they can benefit from using our product. I’d be happy to provide more details if you are potentially interested.

Either way, thank you for considering my request and thank you for being a loyal [COMPANY] customer.

Regards,
[YOUR SIGNATURE]

偶然性的案例研究请求电子邮件


Subject line: Can I feature you as a case study?

[Name],

The subject line pretty much says everything, but I’d like to ask again. Can I feature you as a case study? I think our project had a lot of highlights, and I’m eager to get the word out about our great work together.

Specifically, I plan to dig into these main aspects:

[Aspect 1]
[Aspect 2]
[Aspect 3]

If being featured is OK with you, can we have a quick call on [date/ time] to discuss it in more detail? Or if that doesn’t work, I’m free on [date].

I look forward to chatting with you!

Cheers,
[YOUR SIGNATURE]

积极的客户体验之后的案例研究请求电子邮件

Hi [Name], 

I’m really glad to hear you had [positive experience with your company], and I was wondering whether you’d be interested in being featured as one of our customer success stories. I manage our case study initiatives and have the opportunity to showcase all the great stories from customers like you. 

It should be a lightweight process – I will ask you roughly 10 – 15 questions via email or phone about your experience and results. This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!)

Here’s an example of how it usually looks like: link to a case study example

If this is something you would be interested in, please let me know by responding to this email, or giving me a call at [number] to discuss it in more detail. 

Best,
[YOUR SIGNATURE]

客户反馈后的案例研究请求电子邮件

Dear [Name],

Thank you for the fantastic feedback – I’m thrilled to hear [Product name] is working well for you and that [Customer company name] is getting the results you’ve been looking for.

My team is actually in the process of building out our library of case studies, and I’d love to include your story. Happy to provide more details if you’re potentially interested.

In any case, thank you again, and I look forward to getting more updates on your progress.

Best,
[YOUR SIGNATURE]

在达到里程碑后的案例研究请求电子邮件

Hi [Name],

I wanted to reach out to thank you for being a loyal [Company] customer for over [number] years now. I noticed you achieved your goal of [milestone] last month, and I wanted to congratulate you on your success! 

I’d love to share your story using [Product name] with the world – I think it’s a great example of how our product + a dedicated team and a good strategy can achieve awesome results.

Are you open to being featured in a case study? If so, I’ll send along more details.

Best,
[YOUR SIGNATURE]

年终案例研究请求电子邮件

Hi [Name],

Happy Holidays! 

As this year winds down, I wanted to say thank you for being a loyal [Company] customer and for your partnership using [Product/ Service] this year. You’ve achieved fantastic results in the time we’ve been working together, so I wanted to reach out to see if you’d be interested in being featured in a case study on our website. 

Here’s how it would look like: link to a case study example

Either way, thank you once again for the chance to work with you, and I hope you have a warm and happy holiday season with your family and friends.

I’m looking forward to chatting soon in the new year!

Cheers,
[YOUR SIGNATURE]

客户同意在案例研究中出现后的跟进电子邮件

Hi [Name],

We’re thrilled to hear you’re interested in sharing your success story with [Product name]. My name is [Name], and I’ll be working directly with you on this case study.

I’ve attached an important document to this email that outlines the whole process, which includes [details of your case study process]. Typically, a case study will take about a week t complete from start-to-finish depending on availability and turnaround time of any revisions, and your involvement will require about 1 hour of your time.

Again, I’m excited to start the process with your team and learn more about your success with [Product name]!

In the meantime, please don’t hesitate to contact me with any questions. Happy to be a resource.

Regards,
[YOUR SIGNATURE]

需要问您客户的商业案例研究访问问题

要写一个引人注目的案例研究/成功故事，其中要包含关于您的产品或服务如何附加价值的深入见解和数据——您需要问一些深思熟虑的问题——同时也要考虑到您的客户可能不会花太多时间来回答这些问题。以下是一些最常见的案例研究面试问题，您可以在进行自己的客户案例研究访问时使用。

在购买您的产品之前，关于他们环境的案例研究面试问题

在使用我们的产品之前您用的是什么？
您所面临的三个主要困难是什么？
在使用我们的产品之前，您还经历了哪些挑战？
什么是您决定尝试新事物的时刻？
您是怎么第一次听说我们的产品的？

有关他们决策过程的案例研究采访问题

在决定使用我们的产品之前，您看过其他的哪些产品呢？
您想从解决方案中寻找什么？
是什么让我们的解决方案脱颖而出？
您选择我们产品的主要原因是什么？
我们产品的什么特点最吸引人？

关于他们使用您的产品的经历的案例研究采访问题

开始使用我们的产品是容易还是困难的？
您用我们的产品多久了？
我们的产品如何帮助您克服以前遇到的挑战？
您最喜欢我们产品的哪个特点或部分？为什么？
您能告诉我您使用我们的产品最积极的一次吗？

关于他们对您的产品的结果的案例研究采访问题

到目前为止，我们的解决方案有什么结果？
您能否分享一些可以显示您的产品取得成功的指标/KPI？
给您印象最深的是什么？
通过使用我们的产品，您能衡量出成本的降低/生产率的提高/收入的增加吗？
您推荐我们产品的最佳理由是什么？

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