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续订邮件模板

保留客户并维系长期的关系对以订阅为基础和每月重复支付的企业模式至关重要。文笔良好、思路清晰的续订提醒邮件能有效加强与现有客户的沟通，鼓励他们继续使用您的品牌，提高客户保留率，同时降低顾客流失率。下面是10个续订邮件模板，供您参考。

什么是续订邮件？

续订邮件是自动生成的信息，用于发送给顾客提醒他们的会员或订阅即将到期，有助于他们进一步采取行动。这类邮件通常由以订阅为基础和需要定期支付的企业使用。

续订邮件与其他活动一同发送的时候能收到最佳的效果。通常，订阅到期之前会发送几封订阅提醒邮件，会员到期之后会发送后续邮件，鼓励用户继续续订。

续订邮件主题举例

【姓名】，您的会员还未续订，不过还有时间！
您的【公司名称】Pro帐户即将到期。
【姓名】，您的会员即将到期！
您的【产品／服务】访问权还剩15天。
您的【产品／服务】将在本周续订。
哎呀，您的会员要到期了！
您的订阅还有一周就到期了！
还有5天自动续订
您的帐户订阅还剩3天
尽早续订【公司名称】，获10%折扣
立即续订！特价今晚就结束！
立即续订或免费获得一个月订阅
立即续订可获得30%的折扣
一年的奖励可能就属于你
会员续订最后一次提醒
【姓名】，珍惜您的贵重物品
【姓名】，我们期待您的转身！
【姓名】谢谢您！感谢这么多年有你。

10种续订邮件模板

早期会员续订提醒邮件（到期前90天）

Hi [Name],

Thank you for being a part of our [Company] community. Can you believe that it’s been 9 months since you first joined? We hope you’ve been able to enjoy all the benefits of your [Company] membership these past months. 

Great news! To close our 10th anniversary year, we’re running a one-time early renewal offer for all current members. Renew your membership between now and [date] and get [details of the offer].

RENEW NOW

If you have any questions or suggestions, please don’t hesitate to reach out at [email] or [phone] to see how we can meet your needs. We’d love to hear your feedback!

Best,
[YOUR SIGNATURE]

会员即将到期提醒邮件（到期前15天）

Hi [Name],

Your membership at [Company] is about to expire on [date]. We hope you’ve enjoyed [benefits of your membership]. 

Good news! There’s still time to renew, and it’s as easy as ever – just click the link below, pick the subscription that suits your needs and follow the prompts.

RENEW NOW

More good news! This year we have an extra incentive – if you renew your membership by [date], you will be entered into a drawing for a [offering]! 

If you have any questions regarding your membership, benefits, or renewal, please don’t hesitate to reach out by replying to this email or calling us at [number].

Thanks,
[YOUR SIGNATURE]

会员到期最后一次提醒邮件（到期前24个小时）

Hey [Name],

Last call! Your yearly subscription expires in 24 hours. Renew today before your benefits and online access are suspended. If you don’t renew your subscription within 24 hours, you will miss out on [major benefits].

RENEW NOW

If you have any questions regarding the renewal process or need help, please don’t hesitate to contact us at [email/ phone number].

Cheers,
[YOUR SIGNATURE]

会员到期日邮件

Hi [Name],

It’s been a year since we first met you, and we’re looking forward to many more years! Did you know that your [Company] membership expires today? Don’t miss out on all the exciting things [Company] has to offer for premium members!

The good news is, there’s still time to renew your subscription.

Click here [renewal URL], and follow the prompts.
Call us at [phone number] and we’ll renew your membership over the phone with a credit card.

Make sure to let us know if you have any questions or feedback.

Thanks!
[YOUR SIGNATURE]

以会员福利为主的续订提醒邮件

Cheers to The Past 12 Months! Here’s to The Next 12 …

[Name],

It’s amazing – you’ve now officially been with [Company] for one year! Though your subscription is coming to an end – we hope that you’ll join us for the next year and beyond. 

Renewing your membership by [date] means you can keep enjoying access to all the amazing benefits of [Company’s membership] like:

[Membership benefit 1]
[Membership benefit 2]
[Membership benefit 3]
[Membership benefit 4]

You have only [number] days left. But why wait? Save yourself a hassle and renew now – all you need to do is click on the button below and follow two easy steps.

RENEW NOW

We’re excited to have you back!
[YOUR SIGNATURE]

续订特价提醒邮件

Your [Company] Yearly Membership period is approaching!

Hi [Name],

We hope you have been enjoying the benefits of your [Company] membership these past months. As a loyal [Company] member, we have a special offer just for you!

Renew your membership by [date] and you will save 10% OFF the regular price. This offer is only valid through [date]. Act now and save!

RENEW NOW

If you choose not to renew early, your subscription will be automatically renewed at the regular price of [amount] on [date]. 

As always, if you have any questions or issues, make sure to check out our Help Center, or feel free to reach us at [email], [live chat], or [number].

Thanks,
[YOUR SIGNATURE]

会员到期之后的跟踪邮件

Hi [Name],

This is a reminder that your membership with [Company] expired on [date] and you are now within your membership grace period.

If you’re still deciding whether or not to renew, or just haven’t gotten around to it yet, here’s a quick overview of what you’ll be missing out on if you don’t renew:

[Overview of major membership benefits]

We hope you will take the time to renew your membership and remain a part of our community. It couldn’t be easier – just click here to renew!

If you have any questions or if there’s anything we can do to help – please don’t hesitate to reach out.

Thanks,
[YOUR SIGNATURE]

B2B订阅续订提醒邮件

Hey [Name],

Thank you for using [Product/Service] for the past [year] – we love having you as our customer. 

I noticed that your annual subscription is expiring in two weeks, so I thought I’d check-in. If you want to continue taking advantage of our [features/ platform/ products] and retain all your data and preferences, you can easily renew by going to this page.

If you’re weighing your options, I’d love to chat further with you to help you come to a decision. If you’d like to upgrade or downgrade your plan, we can discuss that as well.

Looking forward to hearing from you.

Cheers,
[YOUR SIGNATURE]

B2B自动续订提醒邮件

Hi [Name],

Thank you for using [Product/ Service] for the past year!

We wanted to remind you that you’ve chosen the automatic renewal option. Your subscription will be renewed for [amount] on [date]. If you wish to stick to your current plan, no action is required. If your billing information has changed, you can update your payment details here.

Our entire team is dedicated to ensuring your [Product/ Service] experience is first-rate. If you have any questions, concerns, or suggestions, simply reply to this email and we’ll get back to you with a prompt response.

Thanks,
[YOUR SIGNATURE]

B2B订阅到期跟踪邮件

Hi [Name],

Thank you for using [Product/ Service] – we hope you enjoyed your experience. Just letting you know that your subscription expired yesterday and you won’t be able to [log in/use our service] anymore.

But it’s not too late! You can gain immediate access to all your saved data and preferences by renewing your subscription here. And what’s more, if you renew within the next 10 days, you’ll also be able to take advantage of our one-time 10% discount for returning customers.

If you have any questions or issues, please don’t hesitate to reply to this email, contact our live chat support or check out our FAQ page. 

We’ll be happy to have you back!
[YOUR SIGNATURE]

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