• 模版
  • 销售跟进邮件模板

销售跟进邮件模板

忘记发送跟进邮件是销售和营销专家在获取潜在客户过程中所犯的最重大的错误。很多时候,他们只关注第一次沟通,完全忽略了后面的跟进活动。大约有70%的销售邮件没有跟进,而约80%的交易需要至少五封跟进邮件才能完成。

工单-举例-折扣-码
LiveAgent可以把重活都揽了。可以用我们的工单软件自动化跟进邮件,并与出站呼叫中心软件相连接,形成功能强大的营销和销售工具。

再次与潜在客户联系可以最终增加企业的回复率,提高销售量。事实上,跟进邮件的回复率比第一封邮件要高。Iko System开展的一项研究表明,第一封邮件的回复率为18%,第二封14%,第四封13%,而到了第六封就是27%。只要设置了恰当的跟进邮件模板,销售和营销团队就能确保与潜在客户更加统一的沟通,并在长期内提高销售量

避免以下3种主要的跟进邮件错误

发送邮件过多

销售跟进邮件模板

虽然关于跟进邮件的发送数量和频率没有统一的公式(因为很大程度上取决于之前与顾客的沟通方式),2至3封跟进邮件是最理想的。一般情况下,应在两天之后再发送第一封跟进邮件。

放弃得太早

销售跟进邮件模板

从数据上来说,如果第一封邮件没有回复,第二封邮件获得回复的几率增加了21%,发送几封跟进邮件之后收到回复的几率达25%。最终收到回复可能需要发送5封或以上的跟进邮件。

缺乏个性化

销售跟进邮件模板

个性化对于邮件营销来说是关键,因为能让跟进邮件脱颖而出。研究表明,写有个性化主题的邮件的打开率比没有个性化的邮件高出26%,而且采用个性化邮件的企业利润要高出5.7倍。

销售跟进邮件模板举例

如何跟进没有回复第一封邮件的潜在买家很棘手,因为您需要在恰当营销和骚扰邮件之间找到平衡。以下是10个可以用于不同场景的基本的销售跟进邮箱模板,您可以参考并创建自己的邮件。

触发活动之后的跟进邮件


Hi [Name],

I’ve noticed that you have read my last email and visited our website. I hope this isn’t an overstep, but I just wanted to make sure you found what you were looking for, and wanted to see if you had any questions.

As I stated in my previous email, I believe [Product] can help [their Company] to [your value proposition].

Please let me know when is a good time for you, so I can hop on a call and walk you through how companies like [customer 1] and [customer 2] have benefited from our tool.

If you are not the right person to discuss this with, who would you recommend I talk to?

I look forward to hearing back from you.
[YOUR SIGNATURE]

分享特价促销的跟进邮件


Hello [Name],

I know I’ve already shared some information about [product or service] with you a while ago, but I thought you might be interested to learn about a new deal [Company] is offering right now.

[Details of the deal]

This deal is currently available through [end date]. If you’d like to hear about this in more detail, please let me know. I would happily spend 15 mins telling you everything you need to know.

Regards,
[YOUR SIGNATURE]

与潜在客户重续感情的跟进邮件


Hi [Name],

The last time we discussed [value proposition] you suggested that it wasn’t the right time, asking me to connect some time around the end of the year.

So, should we pick up from where we left off? I’d be happy to do a quick review of our proposal on the phone and answer any pending questions.

Eager to hear back from you!
[YOUR SIGNATURE]

语音信箱之后的跟进邮件


Hey [Name],

I left you a voicemail earlier today to schedule a time to demo [Product]. We’re excited to show you how we help our clients [achieve their goals].

I mentioned that I’d call again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me an email.

Regards,
[YOUR SIGNATURE]

活动之后的跟进邮件


Hi [Name],

It was great connecting with you at [event name]. I hope you got a ton of value from the sessions.

I wanted to follow up with you since you expressed interest in learning more about [product/ service/ company]. Would you be open to scheduling a quick call this week to discuss it further? I’d love to learn more about your company’s needs in this area and how we can help you achieve your goals.

Hope to hear from you soon,
[YOUR SIGNATURE]

免费试用跟进邮件


Hey [Name],

Hope you’re doing well. It’s been a few months since you tried [Product], so I thought I’d check-in and see how things were going at [their Company].

I know that sometimes our trial users don’t end up signing up because the timing isn’t right for them, and many consider [Product] to be a better investment after they’ve grown.

I want to offer you another free 15-day trial with no strings attached. Simply click here to activate your extended trial now.

If you have any questions or need assistance, just hit ‘Reply’ and let me know – I’m always happy to help.

Cheers,
[YOUR SIGNATURE]

示范之后的跟进邮件


Hi [Name],

Thank you for your time yesterday and sharing more insights on what you are trying to achieve and the challenges you are facing. We understand the bigger picture and we’re happy that the demo gave you a better idea of how [Product] will help you reach your goals.

Ultimately, here are 3 main things [Product] will help you to accomplish:

[Feature #1]: Will allow you to [meet X goal]
[Feature #2]: Will help you [with Y challenge]
[Feature #3]: Will mitigate [Z issue]

As promised, I’ve attached additional information about [specific feature] that you asked about.

The next step is [action item]. Just let me know if you have any questions and I’d be more than happy to chat again. Also, feel free to give me a call at [number].

Best,
[YOUR SIGNATURE]

促销跟进邮件


Hi [Name],

This is [your name] checking in about the guest post pitch I emailed a couple of weeks ago. I understand that you are having a busy week, so I thought I’d drop you a line and ask. Have you had a chance to look at it?

I’m excited to hear back from you! Let me know if you’d like me to add/remove something from the pitch.

Thanks,
[YOUR SIGNATURE]

没有回复之后的跟进邮件


Hello [Name],

I won’t take up too much of your time. If I don’t hear back from someone, I know it’s usually because they’re either busy, not interested, or missing my emails. Could you please hit a quick reply and let me know 1 / 2 / 3 so that I could update your file?

1 – Too busy right now, email me again in a month.
2 – Not interested, please leave me alone.
3 – Haven’t seen previous emails.

Thanks,
[YOUR SIGNATURE]

与潜在客户的“分手信”跟进邮件


Hi [Name],

I’m going through my contacts and realized that I haven’t heard back from you about [product/ offer], which usually means one of two things: either the timing may not be right or you no longer have a need.

In either case, I don’t want to keep bothering you. Would it be alright if I closed your file with us? Otherwise, if you would still like to talk, let me know a good time.

Thanks,
[YOUR SIGNATURE]

奖励:有趣的销售跟进邮件模板,激励您的销售团队


Hey [Name],

I feel strongly that [their Company] could benefit from our [Product/ Service] but I’ve struggled to get a hold of you lately.

This can mean only one thing – your office has become subsumed by a zombie outbreak. Fret not – if you provide a number corresponding with the one of the below options (#1-4), I’ll know exactly how to respond:

1) There’s a zombie gnawing on my leg as I speak. Please send over anyone you know with zombie-killing experience.

2) No zombies on my side but I’m interested in chatting for 5 minutes at ___ (please let me know a date/time that works for you).

3) The timing isn’t great now but please reach back out in 3 weeks.

4) You irritate me more than zombies ever could. Please go away.

Looking forward to hearing from you, [Name],
[YOUR SIGNATURE]

销售跟进邮件-常见问题

您如何写一封好的销售跟进邮件?

要写一封有效的跟进邮件,您需要有耐心。有时需要时间和努力才能得到回应。然而,不要向潜在客户发送垃圾邮件,因为这可能会产生积极的影响。 最重要的是,不要发送千篇一律的邮件。邮件越个性化,您得到回复的几率就越大。

为什么我应该发送一封销售跟进邮件?

一封好的销售跟进邮件可以帮助您在客户的脑海中占据先机。大多数销售会在销售周期的后续阶段结束,所以跟进邮件是一个直接的方式,让您更快地完成交易。

什么是销售跟进邮件?

销售跟进邮件是您发送给那些没有回复之前邮件的人的信息。此外,销售跟进邮件通常会在几天后发送。

Ready to test our sales follow up email templates?

Why not try them alongside our ticketing software? Take advantage of our free 14-day trial, no credit card required.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “How do you write a good follow-up email for sales?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “To write an effective follow-up email, you need to be patient. Sometimes it takes time and effort to get the response. However, do not spam the prospective clients because it could have an oppositive effect. And most importantly, don’t send generic emails. The more personalized the email is, the better chance you have for a response.” } }, { “@type”: “Question”, “name”: “Why should I send a follow-up email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “A good follow-up email can help you stay at the forefront of your client’s mind. Most sales will be closed in the follow-up stages of the sales cycle, so the follow-up email is a direct way to get you closer to closing the deal.” } }, { “@type”: “Question”, “name”: “What is a follow-up email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “A follow-up email is a message you send to people who have not responded to a previous email. Moreover, follow-up emails are usually sent after a couple of days. ” } }] }
返回模版 免费创建账户

我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.