分别邮件模板

分别邮件是最有效的销售跟进邮件之一,如果您的客户冷淡了,没有回应您的多次跟进尝试,您就可以使用该模板。如果处理得当,分别邮件可以帮助您提高回复率,把那些冷淡的潜在客户带回到您的销售周期中,并完成可能会失去的交易。

事实上,HubSpot的高级销售经理凯瑟琳·德鲁姆表示,她的团队发现,他们的分别邮件的打开率为33%,所以在B2B环境下,这类邮件越来越受到销售人员的欢迎。该页包含一个对分别邮件的快速洞察,以及10个分别邮件模板,您可以在您的销售后续活动中使用它们。

Crocs非常重视分别邮件
Crocs告诉收件人,如果不点击的话,他们将会从邮件列表中被移除。

什么是分别邮件?为什么要发送?

如果您有一段时间没有收到对方的消息了(或者您根本没有收到他们的消息),那就发送一封分别邮件用来得到客户的回复。它基本上算是一种中断模式,让反应迟钝行动迟缓的潜在客户点击回复,并采取行动,因为他们中的大多数人都会惊讶于收到了销售人员的“再见”邮件。虽然大部分分别邮件并不会有转化的作用,但还是有一些理由的:

  • 分别邮件会给潜在客户一些推动力,他们可能会重新回到您的销售周期中,并提高您的回复率。
  • 精心设计的分别邮件会给潜在客户留下积极持久的印象,并在他们需要您的产品/服务时将您放在首要位置。
  • 这些邮件可以让您的非目标潜在客户远离您并节省时间,这样您就可以把精力集中在更好的潜在客户身上。
  • 分别邮件可以让您关闭沟通的循环,同时也可以让您在未来有一个新的后续周期,

分别邮件主题行

  • 来自[品牌]的感谢
  • 来自[品牌]的告别
  • 我想这就是告别了?
  • 我该离开还是留下?
  • 您还对[他们的目标]感兴趣嘛?
  • 关闭您的文件的权限?
  • 是时候分道扬镳了
  • 最后的跟进
  • 我没有收到您的回复
  • 不是你,是我
  • 在我走之前…
  • 6个月后我再来看你
  • [名字],这是最后一次尝试,除非您想要重新建立联系

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10个分别邮件模板

分别邮件对于对外联系(当您给那些之前没有和您联系过的潜在客户发送突然的邮件时)和对内联系(当您给那些在某个时候表达了对您的产品感兴趣的潜在客户发送后续邮件时)来说是非常有效的。无论如何,这10封分别邮件模板可以作为您向没有响应的潜在客户发送最后的跟进邮件的起点。

礼貌且正式的分别邮件


Hi [Name],

Apologies if my level of persistence has become annoying.

I recently spoke with you about how we can help you with [your value proposition], and at that time it seemed as if we fit your needs. Since then, however, my attempts to reach you have failed. Would you let me know if this is still an opportunity you are interested in?
If I don’t hear back from you by end of the day on Friday, I will assume you would like me to close the file on this opportunity for now. If that is the case, I completely understand and hope that we may be of service to you in the future.
Regards,
[YOUR SIGNATURE]

随意的分别邮件


Hi [Name],

I’ve reached out to you a few times over the past six months about [your value proposition], but haven’t been able to get a hold of you. I understand that you may be busy, and I hate to bother you further if this is of no interest at all.

If anything changes, feel free to get back in touch and we can schedule a call.

Thanks,
[YOUR SIGNATURE]

坦率的分别邮件


Hi [Name],

I hope you’re well. I’ve tried to connect several times to discuss [your product/ service] as a solution for [their challenge]. I haven’t heard back from you, so I’m guessing the timing isn’t right, or you’ve gone in a different direction.

If you’re still interested, do let me know. If not, I’ll stop reaching out and wish you all the best with [their objective]. My contact information is below if anything changes for you.

Regards,
[YOUR SIGNATURE]

简短的分别邮件


Hi [Name],

I thought we were like two peas in a pod, but I totally get it. The timing just isn’t right for us, or [your product/service] isn’t a priority at the moment.

If it ever makes sense to reconnect, shoot me an email.

Cheers!
[YOUR SIGNATURE]

注重价值的分别邮件


Hi [Name],

I’ve reached out to you a few times recently, but I understand that nobody likes being ambushed with random emails. The truth is, I really believe you’d be interested in what [your product/ service] can offer your team.

When we spoke last, you mentioned a few key areas that you were looking to improve:

1. [Value proposition #1]
2. [Value proposition #2]
3. [Value proposition #3, etc]

Are these still priorities for you? If I don’t hear back from you within this week, I’ll assume this isn’t the right time to continue our conversation and I’ll stop reaching out.

Best,
[YOUR SIGNATURE]

分享有用的资源


Hi [Name],

I hope things are well at [their company].

When we last spoke it seemed like [your product/ service] was a fitting solution for [their challenge]. Since I haven’t heard back from you in a while, I assume the timing isn’t right or you have gone in a different direction.

I won’t bug you again about this, but I did want to leave you with a bit of information about [something relevant to their goal].

[Resource 1]
[Resource 2]
[Resource 3]

I hope this helps you achieve [their specific goal]. I won’t reach out again but please feel free to get in touch if you ever need help with [what you provide], I’d be happy to reconnect.

Wishing you all the best,
[YOUR SIGNATURE]

请求允许关闭他们的文件


Hi [Name],

I’m in the process of cleaning up my sales pipeline, but I wanted to check with you one last time before I close your file. Since I haven’t heard from you in a while, I’m guessing you’re super busy or your priorities have changed.

If you aren’t interested, do I have your permission to close your file? If you are still interested in how we can help you achieve [specific goals], what do you recommend as the next best step?

P.S. You can book a demo on the following link, and I’ll show you what [your product/ service] can do for you: link to a demo

Cheers!
[YOUR SIGNATURE]

建立新的跟进周期


Hello [Name],

I’ve been reaching out because I see a tremendous opportunity for your team to [reach specific goals] with [your product/ service]. I don’t want to be a bother, and from my ignored messages I’m sensing that’s the case.

I’ll check back in six months or so unless you let me know you’re ready to evaluate sooner.

Best,
[YOUR SIGNATURE]

有趣的分别邮件


Hi [Name],

I don’t want to keep bombarding you with emails, but my job is to follow up persistently on strong potential matches for [your company], like [their company], which is why I’ve continued to hustle.

However, I haven’t heard back from you yet, and that tells me one of the three things:

You’re all set with [business need] and I should stop bothering you.
You’re still interested but haven’t had the time to get back to me yet.
You’ve fallen and can’t get up and, in that case, I’ll call 911 for you…

Please let me know which one it is because I’m starting to worry that it might be No. 3.

Regards,
[YOUR SIGNATURE]

“再见”分别邮件


Hi [Name],

I’ve reached out to you a few times over the past couple of months to continue our discussion on how [your product/ service] could help you to achieve [their objective].

But it’s starting to feel a little lonely over here… I don’t want to hassle you with more emails if you’ve decided to put off the decision or go with another solution.

If you’re still interested in exploring [your product/ service], let’s reconnect. If not, I guess this really is goodbye.

All the best,
[YOUR SIGNATURE]

常见问题

分别邮件应该有多长?

邮件的篇幅很重要。如果过长,用户不会选择读完,如果太短,无法提供详细的信息。所以,最好能保持在75-100个字。

邮件营销是否有利于顾客保留?

邮件营销用于与顾客沟通时很有效。通过邮件营销,顾客能够感到受重视。但是很多企业却忽视了这点,所以对企业也失去了信任。

今天就试用LiveAgent​

我们提供从大部分热门帮助台解决方案进行迁移的服务。

3000+ 评论 Trustpilot GetApp G2 Crowd

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