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订单确认邮件模板1
订单确认邮件模板2
订单确认邮件模板3
订单确认邮件模板4

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订单确认邮件模板

订单确认邮件模板

有很多种邮件是需要发送给顾客的，比如：欢迎邮件、顾客恢复邮件、未付款提醒邮件等。

虽然不是所有的电商企业都会给顾客发送这几种邮件，但是有一种邮件几乎所有的电商企业都会使用，那就是订单确认邮件。

订单确认邮件通常是必须要发送的，因为没有这一类型的邮件，您无法有效地运营电商企业。

什么是订单确认？

订单确认指的是通知顾客已成功下单。企业发送订单确认邮件是告知顾客订单已收到，运送已在准备中，不久就能收到包裹。不过，在聪明的邮件营销商看来，订单确认邮件的真正价值在于带来更多的销售。

订单确认邮件中包含的信息

确认邮件应包含以下信息：

卖家的名字
下订单的顾客的姓名和地址
订单确认的日期
“感谢您的订单”信息
购买商品的价格、图片和描述
预计到达时间以及包括查询号
支付信息
“感谢您下单，感谢您选择【企业】”

订单确认邮件的优势

为什么这类邮件有时很多，您为何需要重视？

首先，就邮件参与度来说，这类邮件的打开率接近65%，而整个零售行业的平均打开率才12.7%（来源）。毕竟，购物者希望知道他们已经成功下单。

更重要的是，收到这类邮件的用户代表的是参与度很高、很有价值的观众。

一个广为人知的事实就是，让现有顾客再次购买比获得新的顾客更容易。（来源）。

但是，很多电商企业依然没有看到订单确认邮件的潜力。

为了实现订单确认邮件的潜力，我们创建了订单确认邮件模板，帮助您提高转换率和销售利润。

订单确认邮件主题

您的包裹已寄出！
订单号【数字】已寄出
您的订单将在【X】天内寄出
感谢您的购买。这是您的订单号。
感谢您！您的订单已确认。
您的订单【数字】已收到。
我们正在处理您的订单。
我们已经寄出您的订单！
订单已寄出…
我们正在处理
您已成功下单！

订单确认邮件模板1

Confirmation Number: [number]

Hello [name],

We’re happy to let you know that we’ve received your order.

Once your package ships, we will send you an email with a tracking number and link so you can see the movement of your package.

If you have any questions, contact us here or call us on [contact number]!

We are here to help!

Returns: If you would like to return your product(s), please see here [link] or contact us.

P.S. psst… you may love these too:

[list of other products]

订单确认邮件模板2

[company name]

Woo hoo! Your order is on its way. Your order details can be found below.

TRACK YOUR ORDER [link]

ORDER SUMMARY:

Order #: [number]
Order Date: [date]
Order Total: [price]

SHIPPING ADDRESS: [address]

[Table with a list of items]

ITEMS SHIPPED QTY PRICE

Your new [product] will [look/work] great paired with:
[A list of complementary products]

订单确认邮件模板3

Your order [number] has shipped!

It’s being shipped with [name of courier company].

Here’s a tracking number that you can use to check the location of your package: [tracking no.] (please note that tracking may take up to one business day to activate).

Thank you for placing your order!

订单确认邮件模板4

[name],

Thank you for ordering from [company].

Your order #[number] has been shipped.

You can review your order status at any time by visiting Your Account [link].

Any orders placed within an hour of each other may be shipped together.

Item
Price
Qty
Amount

If you were interested in [product], you might also like:

[visuals of other products the recipient might be interested in]

We hope you enjoyed your shopping experience with us and that you will visit us again soon.

订单确认邮件模板-常见问题

顾客每一次下单之后都必须要发送订单确认邮件吗？

答案是-是的。需要每次都发送确认邮件，因为这是在告知顾客一切正常，他们心仪的产品已经在寄送的过程中。当今，用户已经习惯收到确认邮件，如果您不发送这类邮件，他们可能会找您询问订单是否已经确认。比起发送自动生成的邮件，这样只会花费更多的时间的成本。

什么时候应该发送订单确认邮件？

订单确认邮件应该在顾客下单之后就发送。顾客在点击“购买”或支付订单之后就能收到。如果顾客没有立即收到这类邮件，他们可能会想到哪里出错了。假如系统比较慢，自动发送的邮件需要几分钟的话，您应该通知用户稍等几分钟才能收到确认邮件。

订单确认邮件应该多长？

这类邮件应该短小精炼，但同时可以添加趣味性和创造性。所以在创建订单确认邮件的时候没有统一的标准可以参考。只需包含订单中最重要的信息即可：公司的名称、顾客的地址、价格、预计到达时间和支付方式。

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{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Is it necessary to send an order confirmation email after each purchase?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The short answer is – yes. It is necessary to send a confirmation email because it informs the customer that everything went well and that their desired products will be sent to them.” } }, { “@type”: “Question”, “name”: “When should I send an order confirmation email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “An order confirmation email should be sent right after a customer places an order. It should literally arrive in seconds after a client clicks buy or pays for their purchase. If a customer doesn’t receive such a message instantly, they may think something went wrong. ” } }, { “@type”: “Question”, “name”: “How long should an order confirmation email be?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Such a message should be short and concise, but can also be fun and creative. That’s why there’s no golden rule you should follow when creating order confirmation emails.” } }] }

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