如何开始写电子邮件(提示 + 模板)

如何开始写电子邮件(提示 + 模板)

LiveAgent Email Templates Business Communication

每天有超过3000亿封电子邮件被发送和接收,电子邮件是一种必不可少的沟通方式。弄清楚如何以专业的方式开始商业电子邮件——尤其是当您写信给不认识的人时——对营销人员、销售人员和客户服务代表来说都是一个挑战。

实际上,您如何开始电子邮件可能会决定收件人是立即关闭电子邮件(并删除它)还是继续阅读。以下文章提供了一些关于如何开始电子邮件的提示,以及您可以在商业信函中使用的一些最常见的电子邮件问候语和电子邮件开场白。从过渡电子邮件到网络电子邮件,拥有合适的模板可以是一个福音。如果您需要商业电子邮件结尾模板,我们也能为您提供帮助。

电子邮件故事示例

电子邮件开头应包含的内容

1. 敬礼或问候语

根据您需要的正式程度,以适当的问候语开始。始终包括收件人的名字(如果您知道的话),以使问候语更具个性化。最后但同样重要的是,仔细检查您是否正确拼写了收件人的名字。我们的专业提示?复制并粘贴他们在之前的电子邮件、电子邮件签名或网站中看到的名字,以确保您不会出现拼写错误。拥有各种促销电子邮件模板可以使您的营销工作更加高效和有效。

2. 介绍和写作原因(如果必要)

当第一次写信给某人时,介绍自己并包括一句关于电子邮件目标的简洁句子。这句话可以决定收件人是否会阅读您的电子邮件或忽略它,因此请确保您的目的清晰且令人信服。

如果您有共同的朋友、同事或熟人,请提及他们,因为这可以增加您获得回复的机会。例如,您可以这样做一个微妙的名字提及:“Hi [名字],我在周末遇到了我们的共同朋友Richard(来自[公司]),他提到您需要一个新的帮助台工具,因为您当前的提供商已经不再适合了……”

3. 开场短语/祝福(可选)

如果您很长时间没有写信给收件人,或者您与收件人的关系很随意,那么包括一个快速的积极便条(如*“I hope you’re doing well.’*)会很合适。这可以为您电子邮件的其余部分设定正确的语气。

或者,如果收件人在LinkedIn或其他社交媒体上分享了一些更新,请随时祝贺他们的最新成就(个人和专业)。您可以说类似*“Congratulations on your promotion”“Congratulations, it’s exciting to see [收件人公司] acquire such an important client like [公司].’*的话。

4. 感谢语(可选)

根据上下文,您可以在电子邮件信函中添加一条简短的"感谢"语。例如,如果您的潜在客户/客户已与您联系进行询问,*“Thank you for reaching out”“Thank you for contacting [公司]"*是必须的。但是,每当您添加感谢便条时,重要的是使其个性化,因为标准感谢便条(如上所述)有点太通用,可能会显得冷漠或疏远。

通过简单地在感谢语之前添加一个名字,该消息听起来会更温暖和邀请。这是一个例子:“Emily, thank you so much for contacting [公司] and for raising this issue. You’re absolutely right…'

客户感谢便条示例

电子邮件开头的示例和模板

专业电子邮件问候语

“Hi [名字]"可能是商业世界中最常见和最广泛使用的电子邮件敬礼。这个问候语通常推荐用于半正式和非正式的沟通风格。如果您想稍微正式一些,“Hi”可以替换为“Hello.”

*“Dear [名字]"*也适合正式和非正式沟通。为了您的方便,我们准备了一个完整的其他通用问候语列表,您可以在开始专业电子邮件时选择。查看它们:

写给一个或两个收件人时:

  • Dear [名字],
  • Dear [名字] and [名字],
  • Hello [名字],
  • Hi [名字],
  • [名字],
  • Hey [名字],

写给三个或更多收件人时:

  • Hello everyone,
  • [小组或团队名称],
  • Hi team,
  • Hello all,
  • Hi there,
  • Good morning,
  • Good afternoon,
  • Good evening,

当您不确定收件人的名字时:

  • Dear Sir,
  • Dear Madam,
  • Hi,
  • Hello,
  • Greetings,
  • Dear Hiring Manager,
  • Dear Recruiting Team,

一般电子邮件开场短语

在问候语之后,您可以包括一个简短的开场句子来启动您的电子邮件。但是,如果您写的是正式电子邮件或冷邮件给潜在客户,最好避免这样的句子,因为它们可能显得太友好。您还应该注意您在例如公司道歉信中使用的语气。以下是一些最常见的电子邮件开场白示例:

  • Hope this email finds you well.
  • I trust you are doing well.
  • How’s it going at [公司名称]?
  • It’s great to hear from you.
  • I’m pleased to hear that…
  • I hope you enjoyed your weekend.
  • Hope you’re enjoying your holiday.
  • I hope you had a great trip.
  • I hope you’re doing well.
  • Hope you’re feeling great!
  • I hope you’re having a great week.
  • I hope you’re having a wonderful day.
  • I hope you enjoyed the event.
  • I hope you enjoyed your vacation.
  • I’m reaching out about…
  • I’m wanted to ask about…
  • I just wanted to send you a brief note about …
  • Congratulations on [最近的成就].
  • How did [最近的项目/活动] turn out?
  • I loved your recent [文章/社交媒体帖子].
电子邮件开场示例

跟进电子邮件开场短语

如果您不确定在跟进电子邮件的开头写什么,请考虑包括以下电子邮件开场短语之一,可以打破僵局:

  • As we discussed in our phone call …
  • As we discussed at our meeting …
  • As promised, here’s …
  • I’m checking in on …
  • Just checking in to make sure that …
  • Following up on our meeting …
  • I am writing to follow up on…
  • I’m getting back to you about…
  • This is just a quick note to…
  • This is just a quick reminder…
  • I wanted to let you know that…
  • Can you please give me an update on …
  • I’m writing to remind you about…
  • It was great to meet you at [活动].
  • It was great talking to you last week.
  • I’m glad we had a chance to chat at the [活动].
  • It was a pleasure to meet you yesterday.

回复电子邮件开场短语

在回复客户或潜在客户时,在许多情况下,简短的’感谢"语是合适的。如果您不确定如何合并"感谢"或需要更多灵感,请查看我们的一些替代方案:

  • Thanks for getting in touch.
  • Thank you for your message.
  • Thank you for letting me know.
  • Thank you for the update.
  • Thank you for the heads up.
  • Thanks for keeping me in the loop.
  • Thanks for the quick response.
  • Thank you for taking the time to [write to us/give us your feedback].
  • Thank you so much for getting back to me.
  • Thanks for getting back to me so quickly.
  • Thanks for your feedback on …
  • I’m sorry it took me so long to get back to you.
  • I apologize for the late response.
  • I’m sorry it’s been so long since my last email.
  • Sorry for my late reply.
  • Could you please clarify [某事]?
  • Could you explain what you mean by [某事]?
  • Could you give us some more details on…?

如何开始冷销售电子邮件

在写冷电子邮件给潜在客户时,第一段将决定您的潜在客户是否会认为您的信息值得阅读,因此给人留下深刻印象并脱颖而出很重要。以下是您可以在介绍段落中包括的一些示例:

‘My name is [名字], and I am the marketing director for [公司]. [共同联系人] recommended that I get in touch with you regarding …"
“My name is [名字], and I’ll keep this quick. I’m the founder of a software tool that helps businesses like yours achieve [具体目标] through [产品优势].'
“My name is [名字] and we work with companies like [公司1], [公司2], and [公司3] to improve their [销售/营销工作/客户服务等].”
“[名字] from [公司] here. I saw you recently [visited our website/ downloaded a whitepaper等]. I’ve worked with similar companies in [领域/行业] and I thought I’d reach out.'
“My name is [名字] and I’m with [公司]. We have recently launched a new solution that [您的解决方案的作用]. Based on your online profile [个人资料链接], it appears that you might be the right person to talk about [您的产品解决的问题].'

如果您想了解更多,请查看冷销售电子邮件模板。

如何开始销售跟进电子邮件

跟进潜在客户,尤其是当他们没有回复您之前的信息时,可能会很棘手。如果是这样,请尝试以下有效的电子邮件开场句子——它们可能会有所帮助!

“I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.'
“I sent you an email a while ago about [公司] and how I think we could be a great fit for you and [公司]. Did you know that our clients report [a **% increase] in [销售] when they use our [软件/平台/工具]?”
“I hope I’m not overstepping, but I see that you have read my previous email and visited our site (the wonders of modern technology). I think this will be a good time for us to take the conversation further. What do you think? Are you available for a quick call on [日期和时间]?'
“I know how busy you must be managing your team and helping them increase [工作职能]. I sent you some information about [产品] a while ago and I thought this might be a good time to give you a practical demonstration.”
“I’m writing to follow up on my email as I didn’t hear back from anyone on the team. As I stated in my previous message, I believe [产品] can greatly improve how you do [您的产品帮助的内容].'

如果您想了解更多,请查看销售跟进电子邮件模板。

如何开始购买后/客户欢迎电子邮件

每当有人购买您的产品或注册您的服务时,您应该感谢他们或欢迎他们加入"家族”,以确保您的关系有一个良好的开始。最好的方法是写一封欢迎电子邮件,其中包括感谢便条、简短介绍和任何有用的信息。

“Thank you for your recent purchase with us! I hope you’re enjoying your [产品/服务].'
“Welcome to [公司]! We’re feeling pretty lucky that you chose us, and I just wanted to say thank you on behalf of our whole company.'
“I’m [名字], the founder of [公司] and I’d like to personally thank you for signing up for our service.'
“Welcome to [产品/公司]. We’re thrilled to see you here! I’ll be your guide during this onboarding period, and my goal is to ensure you have a positive experience and get the most out of our [产品/服务].'
“Welcome to [品牌]! We’re excited to have you on board and we can’t wait for you to start using [产品/服务] and seeing results.'

请随时查看更多购买后电子邮件模板和欢迎电子邮件模板。

如何开始客户服务电子邮件

几乎每封客户服务电子邮件都应该以*“感谢”*便条开始,无论是回复简单的客户服务请求还是回答客户投诉。以下是它的样子:

“Thanks for reaching out! I’d be more than happy to help you.'
“Thank you for contacting [公司]. My name is [名字] and it would be my pleasure to assist you with …”
“Thank you for writing to us today. I’d be happy to answer those questions for you …'
“Thank you for your inquiry about […]. I’m really sorry to hear that you can’t […] I’m escalating your issue so that someone can take a closer look at what’s going on right away.…'
“Thank you for writing in. This message is to confirm that we’ve received your request, and will be in touch within ** hours with a complete response.'

如果您想了解更多,请查看客户服务模板。

如何开始客户道歉电子邮件

在回复愤怒或不满的客户时,请确保展示同情心并代表您的业务发送道歉电子邮件。以下是您可以做到的方式:

“Thanks so much for reaching out about order #[编号]. I’m so sorry the product hasn’t worked out for you.'
“I’m so sorry that you had a negative experience with [产品/服务/公司部门]. I’ve looked into the issue, and it seems that [简要解释他们不良体验的原因].'
“I am so sorry to hear that you have had such a poor experience with us. Although we strive for 100% customer satisfaction, it’s clear we’ve fallen short in this instance – and that’s unacceptable.'
“I am so sorry to hear that [他们不良体验的简要总结]. That should have never happened, and I completely understand how frustrating this must be for you.”
“Thank you for providing us this feedback. I realize how frustrating it must be to [问题的详细信息]. We obviously failed this time, and for that, we are very sorry.”
道歉电子邮件示例

总结

您的商业电子邮件的开头(问候语、开场白和第一句话)是收件人打开您的电子邮件时首先看到的内容。通过以专业的方式开始您的电子邮件,您更有可能给他们留下积极的印象。您使用的问候语和您为专业商业电子邮件开头选择的前几句话将取决于您的受众和沟通的背景。每当您不确定如何开始下一封电子邮件给客户或冷潜在客户时,请使用上面提到的电子邮件问候语和电子邮件开场短语作为提示。

请记住仔细检查您的电子邮件是否有任何拼写或语法错误,并确保您始终正确拼写收件人的名字。我们的最后一个提示是保持简短扼要,因为没有人想阅读长电子邮件。使用正确的语气快速切入要点,您就成功了。

Frequently asked questions

我应该避免哪些电子邮件问候语?

'Hi [昵称]' 和 'Hey [名字]!' 过于随意,只有在您之前交换过电子邮件并与收件人有良好关系时才应使用。另一方面,'To whom it may concern' 和 'Dear Sir or Madam' 被认为过于正式且有点过时,因此只应在正式沟通或不知道收件人确切名字时使用。

您如何开始电子邮件的方式为什么重要?

通过以专业的方式开始您的电子邮件,您更有可能给收件人留下积极的第一印象。当您第一次写信给某人时,这种印象至关重要,因为它可以鼓励您的受众不仅阅读您的信息,还可以回复它。

您应该以正式还是随意的方式开始电子邮件?

以随意、个性化的方式开始电子邮件通常更具吸引力,但是,以过于非正式和放松的风格写作实际上可能会让您的受众反感。如果您不确定采取什么语气,最安全的做法是稍微正式一些,而不是过于随意和友好。如果需要,您可以根据收件人的回复调整您的语气。

您如何礼貌地开始电子邮件?

开始电子邮件时要考虑语气和正式程度。使用礼貌的问候语,例如 'Dear [名字]',设定恭敬的语气。包括小的客套话,例如 'I hope this email finds you well,' 来营造友好的氛围。这些举动有助于形成周到的电子邮件开场。

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