补充邮件模板

利用补充邮件模板出售商品给现有的客户是一种最有效最简单的方式,来为B2C企业增加收入和盈利。为什么?因为您向现有的客户销售产品的可能性会高达60-70%,而向新客户销售产品的可能性只有5-20%。因此,使用补充邮件模板是对您的销售策略的完善。这些邮件及时,相关且非常高效——然而,这也是最常被忽视的工具之一,电商店铺的所有者可以使用其来推动重复购买并提高销售额

什么是补充邮件?

补充邮件是发送给客户的电子邮件,以提醒他们在某一产品即将用完时补充库存。这是一种邮件营销手段,主要用于那些经营可补充性消费品的公司(比如个人护理和美容产品,食物和饮料,维生素和补品,药品,家庭清洁药品,宠物食品等)。

当客户重新购买以前购买过的商品时(基于数据预测),会自动触发并发送补充邮件。这些类型的邮件也可以成功地用于出售最终会磨损的非消耗性产品(比如服装和鞋类),以及基于订阅的SaaS业务。

丝芙兰补充邮件模板
丝芙兰补充邮件模板

为什么发送补充邮件?

Listrack的研究发现,补充邮件在所有类型的营销邮件中拥有最高的点击打开率(53.6%)。除此之外,根据Ometria的数据,补充邮件的平均打开率为50-60%,平均点击率为40-50%,平均转化率为10-15%。这意味着补充邮件是一个绝佳的机会,让品牌通过瞄准那些最有可能再次购买他们产品的客户来获得经常性的收入。

如何充分利用补充邮件活动

  • 为您的补充邮件活动确定正确的时间需要考虑到一些关键因素,比如谁使用产品,他们使用的频率,通常会在多久前用完,客户的购买习惯等。考虑一下调查您的客户,以获得尽可能多的信息,以确保您能得到正确的时间节点。
  • 建议发送至少两封补充邮件。第一封提醒应该在产品预订用完前10天左右到达,而第二个提醒应该在产品实际用完前一天或您认为产品实际用完的那天发出。没有进行补充的用户可以后续进一步发送客户赢回电子邮件活动
  • 让补充过程尽可能简单和轻松。直接链接到已添加产品的客户购物车,如果可行的话就提供自动补充。客户重新订购时需要进行的点击次数越少越好。
  • 如果有任何相关的追加销售或交叉销售的机会,考虑包含与客户的兴趣或需求相一致的个性化产品推荐,这可以基于以前购买的数据。这样做可以改善客户的体验,同时增加他们的订单价值。
补充邮件模板
倩碧的补充邮件模板提醒客户购买两瓶剃须膏。

补充邮件主题行

  • 是时候重新进货/订购了
  • 是时候继续订购了吗?
  • 是时候囤点[产品]了吗?
  • 是时候补充了!
  • 需要补充?
  • 嗨,[名字]!我们认为您可能需要补充一下了
  • 准备好充值了吗,[名字]?
  • 一滴都不剩了?
  • 在用完之前重新订购[产品]
  • 采购时间-是时候重新订购您的[产品]了
  • [名字],用完了您的[产品]吗?
  • 永远不要用光您最喜欢的
  • 只剩一点儿了?在用光之前重新订购吧
  • 没有什么是永恒的
  • 您的快用完了
  • 您快把[产品]用完了!
  • 您的产品用完了吗,[名字]?
  • 用完了吗?在[品牌]重新订购
  • 立即重新订购可享免费配送/15%折扣/礼品奖励
  • 如果您现在补充,可免费配送/享10%折扣

7个补充邮件模板

自动补充计划公示模板


[Name],

Your life just got easier with Auto-Replenishment!

You’ve got a lot of things on your mind, but remembering to re-order your [products] shouldn’t be one of them.

We’re excited to introduce our Auto-Replenishment program – the easier, automatic way to reorder your [products], inspired by your feedback. Once you enroll in Auto-Replenishment, we’ll automatically deliver a new supply of [products] straight to your door before you’re scheduled to run out, at no extra charge.

AUTO-REPLENISH NOW

You’ll never have to manually reorder [products] after enrolling, and you can update your preferences at any time. We’re hoping that this service is just another way we’re making your experience with [Brand name] more convenient and personalized for you.

If you have any questions, please contact our live chat support or check out our FAQ page.

Best,
[YOUR SIGNATURE]

个人护理产品补充邮件模板


Nothing Lasts Forever.
(Fortunately, it’s easy to re-order).

Hi [Name], we’re just checking in to make sure you don’t run out of the products you love. It may be just about time to stock up.

Last time you ordered:

[Product 1]
[Product 2]
[Product 3]

REORDER NOW

You might want to grab our other best selling products as well!

[Recommended product 1]
[Recommended product 2]
[Recommended product 3]

Need help? Just contact us at [email], [live chat] or [number].
[YOUR SIGNATURE]

美容和化妆产品补充邮件模板


Restock Your Stash!

[Name],

The secret to a successful beauty routine: never run out. If you’ve been taking your daily dose of [product], your one-month supply should be running dangerously low! Freshen up your beauty bag with a brand new [product]. Simply click, stock up, and keep glowing!

RESTOCK NOW

Never run out of your favorites again. Auto-replenish is a quick and easy way of receiving your favorite [Brand] products regularly, without having to go online or re-enter your order. You can easily opt-in to Auto-replenish via your [Brand] account.

食品补充邮件模板


Hello [Name],

We hope you enjoyed your last order at [website.com]. Here are some items that you have purchased that other customers have bought repeatedly. We thought that you might be interested in buying them again.

[Product 1]
[Product 2]
[Product 3]
[Product 4]

GET SHOPPING

Here at [Brand name], we’re always on the lookout for the tastiest [products]. You might also enjoy these new arrivals:

[New product 1]
[New product 2]
[New product 3]
[New product 4]

饮料补充邮件模板


Hi [Name],

If your drinks cabinet is starting to look a bit bare, we’ve got one of your recent orders lined up for you to top up easily. Add something new to your order, or stick to your favorites.

[Product 1] – Buy now
[Product 2] – Buy now
[Product 3] – Buy now

Want the whole order again? Save yourself a few steps by logging in to your [Brand] account and heading straight to My Purchases. Select the past order you want and click Reorder. You can easily remove any unwanted items from your cart before you checkout.

Go to my account

Need help? Get in touch by email at [email address] or by phone on [phone number] (Monday – Friday **am – **pm.)

补剂补充邮件模板


Hi [Name],

Running low? Keep it up! Consistency is the key to good health!

We wanted to get in touch with you to make sure you have plenty of time to order [Product name] before your last bottle is empty.

[Product name] helps recharge and rebuild your body’s natural energy source. Reorder today and save 10% when you enter [discount code] at the checkout.

REORDER NOW

Let us know if you have any questions, we’re here to help.
[YOUR SIGNATURE]

宠物产品补充邮件模板


Subject: Is [Pet name]’s bag almost empty?

Hey [Name],

Is [Pet name] enjoying the personalized blend you’ve created? We hope so! In fact, it may be time to place your next order, so [Pet name] continues to enjoy the blend that meets your [pet’s] nutritional needs.

[Number] days until the bowl is empty. Don’t let [Pet name] go hungry!

REORDER [PET NAME]’ SPECIAL FOOD BLEND

Order in the next 24 hours and shipping is on us.

[YOUR SIGNATURE]

补充邮件-常见问题

补充邮件应该有多长?

补充邮件应该短小精炼,直击重点。第一印象很重要。所以,邮件主题应尽量做到夺人眼球。

给顾客发送补充邮件有哪些好处?

补充邮件用以通知顾客余货不足。这样能有效提升浏览量、顾客保留率和品牌意识。

什么时候应该发送补充邮件?

根据产品、服务和个人,发送时间可能有所不同。不过,可以根据之前的购买做个估计。另外,邮件可在一天中的特定时间内发送。我们建议最好选择周中发送邮件,时间在上午10点至下午3点都可以。

今天就试用LiveAgent​

我们提供从大部分热门帮助台解决方案进行迁移的服务。

3000+ 评论 Trustpilot GetApp G2 Crowd

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “How long should a replenishment email be?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Sending replenishment emails is an effective way to inform customers about the remaining products. Doing this helps to increase website traffic, customer retention, and brand awareness.” } }, { “@type”: “Question”, “name”: “What are the benefits of sending replenishment emails to customers?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Sending replenishment emails is an effective way to inform customers about the remaining products. Doing this helps to build customer retention, increases website traffic, and ultimately sales.” } }, { “@type”: “Question”, “name”: “When should I send replenishment emails?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The timing is different for each product as well as a person. However, you can roughly determine this based on the previous purchases or the product. Moreover, make sure you send the email at a specific time of the day. Our recommendation is to send replenishment emails in the midweek, specifically midday. Anywhere from 10 am to 3 pm is preferred.” } }] }
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