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客户赢回邮件模板

客户在他们第一次购买或注册时事通讯订阅的那一刻,就会参与到业务中来。无论您的产品有多吸引人或您提供的客户体验有多好,不管是客户还是订阅者最终都会停止与您业务的联系。

这并不一定是您的营销策略有问题导致的——这只是一个自然的结束过程。

那么,这是否意味着您应该让您的忠实客户或是追随者离开,他们也许会去找到您的竞争对手,而不是试图吸引他们的注意呢?当然不是!考虑到留住一个现有客户的成本大约是获取一个新客户成本的五倍(来源),赢回邮件应该是任何有效的营销策略的重要组成部分。

客户赢回邮件模板
我们的模板是预设回复

客户赢回邮件模板是什么意思呢?

客户赢回邮件是一条信息,或者几条信息,发送给没有参与您业务的客户,用于说服他们回到您的网上商店进行购买或者用您的活动邮件重新吸引他们。为了得到赢回这些客户的最佳机会,给他们提供一些特殊的折扣或是附加的价值非常重要,这会让他们重燃对您公司的兴趣。

仅仅发送一封电子邮件是无法留住客户的。不管您的优惠有多高,客户也只是在再次离开之前使用这个优惠薅一次羊毛。相反,建议发送多封电子邮件,以便成功完成重新参与的过程。第一封邮件应该包含前面所提到的折扣或附加价值。然后下一封邮件则应该囊括您的公司提供给他们的巨大的收益或是功能。

丝芙兰的客户赢回电子邮件
丝芙兰的客户赢回邮件

最后,如果客户仍然没有重新拾起您的品牌,那么可能是时候和他们说再见了,并开始着手于清理您的电子邮件数据库。因此,您应该向他们发送最后一条消息,让他们知道您将把他们从您的邮件列表中删除,同时为他们提供再次吸引他们的机会。

客户赢回邮件主题行

  • 好久不见了!再到我们这里进行购买,一切均享[X]%的折扣
  • 您去哪了?我们想念您!回来吧,我们给您准备了一笔好买卖
  • 以下是您应该继续在我们这儿进行购买的[X]个理由
  • [公司]里的每个人都想您!以下是留在我们邮件列表上的[X]个重要的理由
  • 如果您还想收到我们的消息,请让我们知道
  • 离开是艰难的,但现在弥补还为时不晚!

客户赢回邮件模板

客户赢回邮件模板 1 – 提供折扣


Hey [name],

We’ve noticed that you haven’t made a purchase for a while, and we miss you!

There’s never been a better time to start shopping with us again, because we’d like to give you a special discount of [X]% off everything in our store.

To benefit from these reduced prices, just enter the following code at checkout:

[Discount code]

There are lots of great new products available that we’re sure you’ll find interesting. Check them out below!

[Images of products with prices]

See you soon,
[company]

客户赢回邮件模板 2 – 告知您留下来的理由


Hi [name],

You may have noticed the discount coupon that we sent to you recently. Don’t worry – it’s still not too late to use it!

If you’ve already made a purchase, feel free to enter the same code at checkout again for another [X]% off your next purchase with us:

[Discount code]

We hope you enjoy using your new products, and we hope to see you return to our online store again in the near future. Here’s what we can offer to keep you coming back for more:

Reason 1
Reason 2
Reason 3…

Feel free to contact us with any questions or comments.

Best,
The [company] team

客户赢回邮件模板 3 – 从订阅列表中删除


Dear [name],

We’ve been in touch recently with a discount code for [X]% off your next purchase at [company], which you can find below and still use:

[Discount code]

As we haven’t heard back from you, and you haven’t made a purchase for a while, we are wondering if you’d still like to receive emails from us. Choose your response below:

[Keep receiving emails]
[Send fewer emails]
[Unsubscribe]

It would be great if you’d like to stay in touch with us, but if you do decide to unsubscribe now we’ll always welcome you back with open arms.

Kind regards,
[Name] from [company]

客户赢回邮件模板 – 常见问题

我必须在客户赢回邮件中包含折扣优惠吗?

带有丝带的礼物

发送客户赢回邮件的总的理由是要提供一些优惠折扣或者附加价值,以鼓励以前的忠诚客户和感兴趣的客户或订阅者重新参与到您的品牌的产品或内容中来。实现这一点的最好的方法之一就是简单地为他们提供大量且独特的折扣。

不要止步于此——提醒他们要不断地光顾您的店铺也是非常重要的,这类邮件中也应该包含提供的折扣,以最大化其影响。最后一次发送的客户赢回邮件除了带有取消或重新订阅选项外也要包含折扣,这将是最后一次机会吸引客户重新返回您的商店进行购买。

我应该发送多少封客户赢回邮件?

开源Ticketing系统

您应该发送一封电子邮件来提供折扣,以鼓励客户再次光临您的商店。即使他们会使用此优惠券进行购买,但还是建议发送另一则消息,向他们阐述作为您的公司的忠诚客户的原因,减少他们再次离开您的公司的几率,或减少他们只是利用折扣进行一次性购买的几率。最后,如果收件人不返回您的商店,或是不回复或打开您之前发送的邮件,那么您应该发送最后一条小心,询问他们是否愿意从邮件列表中被删除。这将帮助您巩固您的订阅者数据库,并让您专注于更好的销售线索。

如果有人不回复我发送的上一封客户赢回邮件怎么办?

回复图标

您可以在一周之后再发送一封邮件,以防您的最后一封邮件丢失在了他们的收件箱中。在删除数据库邮件之前,您发送的任何额外消息都应该突出您产品的价值。如果您仍然没有得到回复,那么最好忘记这个之前的客户,并继续前行。

Utilize our free 14-day trial to win-back your customers today!

Save our fully customizable email templates, or use them as canned messages.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Do I have to include a discount offer in a win-back email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The entire reason for sending a win-back email is to provide some offer or added value that will encourage previously loyal and interested customers or subscribers to re-engage with your brand’s offerings or content. One of the best ways to do this is to offer them a substantial and unique discount.” } }, { “@type”: “Question”, “name”: “How many win-back emails should I send?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You should send one email offering a discount to encourage the client to come back to your shop.” } }, { “@type”: “Question”, “name”: “What if someone doesn’t reply to my last win-back email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You should send one more email after about a week, just in case your last message got lost in their inbox. Any additional message should highlight your product’s value. If you still don’t get a response, then it’s probably best to forget about this former customer and move on.” } }] }
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