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Contents

什么是电子邮件模板？
个性化且内容一致的电子邮件
内容邮件主题行
内容电子邮件模板想法
内容邮件模板-常见问题

模版
内容邮件模板

内容邮件模板

您可以在自己的网站或其他平台上发布很多类型的内容。您可以利用某些类型的内容来获得新的关注者或吸引潜在客户的关注，而其他类型的内容可以用来与现有客户建立关系。

前者的一些例子是封闭式内容和时事通讯的注册，这要求用户向您提供他们的联系信息，比如他们的电子邮件地址，以便访问完整的文章或报告。这意味着您必须提供一些有价值的内容来换取他们的联系方式。然后，您可以在未来的市场营销活动中用到他们的联系信息，因为您已经知道了他们对您提供的某些产品或服务感兴趣了。

后一种类型的内容，针对您现有的客户，包括博客文章、在线研讨会、案例研究、外部文章或品牌提及。重要的是让尽可能多的人阅读、观看或收听您的新内容，因为它的主要目的是推动您的网站流量和提高客户忠诚度。

最好的方法之一是发送内容电子邮件，告知您的客户它们的存在。当您创建任何这类材料时，您应该给您数据库中的相关用户发送邮件——包括那些最近注册了您的通讯邮件更新的用户。

为了使这个过程更快更容易，使用内容电子邮件模板是个好主意。我们将提供一些示例的电子邮件模板，您可以使用每个不同类型的内容，但让我们首先从最基本的开始。

什么是电子邮件模板？

电子邮件模板是一个框架，您可以使用它来编写您的电子邮件信息，只需要用您自己的内容来代替建议的内容即可。这可以让您快速、轻松地创建内容电子邮件营销活动，只需替换部分文本和其他消息元素，以匹配您的品牌特色。

内容电子邮件模板节省了您的时间和精力，因为您只需要修改相关的部分，而不是从头开始写电子邮件。这让您有更多的时间去创造和写作新的内容。此外，也减少了您去检查格式或者错误的需求，因为模板将帮助您让一切保持一致，并减少出现的错误。

个性化且内容一致的电子邮件

对邮件内容进行个性化处理有助于提高诸如点击率等关键性指标，点击率指的是接收邮件的人中通过链接导向外部网站的人数的百分比。您可以通过姓名向收件人发送电子邮件，将该指标增加27%（来源）。

这是最简单的个性化形式。为特定的客户定制邮件内容有助于创造持久的客户体验。这反过来也会增加对您品牌的信任和忠诚度。此外，74%的营销人员认为个性化有助于提高用户粘性（来源）。

个性化被广泛认为是市场营销的未来。您可以通过向用户数据库的特定部分发送定制的内容和电子邮件来增加策略的影响。向人们展示最有趣和最相关的材料也将有助于进一步改善您所提供的客户体验。

使用模板的一个优点是，它们将帮助您保持设计外观的一致性。您的读者可能希望您的电子邮件有一些共性，比如颜色，字体和布局保持不变。这样做可以帮助收件人将您一贯的沟通风格与品牌联系起来，这样您的邮件就会在拥挤的收件箱中脱颖而出。

内容邮件的发布时间表也应该保持一致，除了一些必须阅读的邮件，当需要分享一些重要的新闻时，这些邮件会立即发送。这有助于与收件人建立熟悉的关系，让他们知道什么时候可以收到您的邮件。

您的内容中的反向链接

锚文本引导读者从外部来源前往到您的网站，这称为反向链接，也可以帮助增加网站流量和建立品牌知名度。反向链接也有助于搜索引擎优化（SEO），这会让您的网站出现在关键字查询的搜索引擎结果页（SERPs）一个排名更高的位置，比如谷歌。

没有发布在您的页面上的内容，比如在社交媒体上，在一个单独的文档中，或者在外部博客或网站上，因此应该尽可能地包含反向链接。您发送给订阅者关于您的新东西的内容电子邮件也应包括导向您网站的链接（视情况而定）。

如果您的品牌是由一个独立的组织提及，但没有反向链接到您的网站，那么您应该给作者或所有者发送邮件，询问他们是否可以更新它，使其包含一个相关的锚文本。您甚至可以对文本内容提出建议，让对方更容易理解。

最后，如果您在一个受人尊敬的权威网站上发现一个破损的链接，而您想要一个反向链接，您可以给他们发送邮件，建议一个相关的替代锚文本指向您自己的网站。

内容邮件主题行

封闭式内容邮件主题行

这是您要求的 [电子书/白皮书]!
就像我所承诺的，里面有很棒的内容在等着您
查看我们的视频了解解决[痛点]的技巧
我们正在进行现场直播，欢迎观看
欢迎来到[公司名称]的课程[主题]
感谢您注册接收我们的[每日/每周/每月]关于[主题]的电子邮件。

新的博客文章电子邮件主题行

您不是唯一一个在与[痛点]做斗争的人…
厌倦了没有得到预期的结果？我们是来帮忙的
不要错过这些优秀的技巧来实现[目标]
您听说过这一招用于[任务]吗？
揭露并找到您能实现[目标]的方法
没有时间完成[任务]吗？这些[X]建议会有所帮助的

网络研讨会主题行

保存日期-邀请您参加[公司]的[主题]网络研讨会
您不会想错过即将到来的[标题]在线活动
注册完成了！以下是我们所期待的…
[标题]网络研讨会注册确认和洞察
提醒：我们的在线活动在[今天/明天/本周]举行
不要忘记即将到来的[公司]网络研讨会！

嗨，你们都报名了
欢迎来到[标题]时事通讯
打开您所请求的[内容]
现在您已经订阅了…
您的注册已经完成，那么其他的[内容]如何呢？
[公司]时事通讯订阅者也感兴趣于…

案例研究电子邮件主题行

关于[产品/服务]如何帮助您解决[痛点]的案例研究
看看我们和[现有客户的名字]一起取得的成就
为什么您要再给我们一次机会：一个案例研究
您还记得去尝试[产品/服务]吗？
我们很乐意写一个关于我们共同取得的成就的案例研究！
让我们分享一下您使用[产品/服务]的故事

外部发布的文章电子邮件主题行

阅读我的新文章，[标题]，由我们的合作伙伴主持
您想知道更多关于[主题]的信息吗? 我们已经搞定了
在 [“外部出版商的名字”]上查看我们的新文章
阅读所有您需要知道的[话题]
您愿意发表我们的文章吗， [“潜在出版商的名字”]?
我们有一个关于 [主题] 的好主意，您会喜欢的！

新品牌提及电子邮件主题行

查看我们在 [外部出版商名字]的新的[文章/博客文章/其他内容]中提到的内容。
在我们的合作伙伴的网站上阅读更多关于 [主题] 的主题
您能在[标题]中加入一个到[公司]的反向链接吗?
谢谢您的提及！这里有一个您可以添加的链接…
请求更改[标题]中提到我们公司的锚文本
请问您能更新这个反向链接吗？

必读电子邮件主题行

重要的 [公司] 内部更新
必读：关于[问题]的声明
附件是来自 [公司] 的重要更新，请查收
此信息包含关于 [问题] 的消息
请访问我们的 [网站/博客/其他来源] 了解重要信息
[公司] 关于 [问题]的声明：请点击里面的链接

内容电子邮件模板想法

封闭式内容邮件模板

封闭式内容邮件模板 1 – 确认订阅

Hi [name],

Thanks for requesting the [company name] [eBook/white paper] about [topic]. As promised, this email contains the materials that you signed up to receive.

We sincerely hope that you find this content useful and that you head to our site here [link] to find other [blog posts/articles/templates] on the same subject.

Please find the attached documents at the bottom of this message.

Kind regards,
[Name], [position] at [company]

Attachment 1
Attachment 2
Attachment 3

封闭式内容邮件模板 2 – 链接到视频

Hello [name],

By registering with your details, you now have access to the [webinar/ video/documentary] that you asked to watch.

The video can be accessed on the following [link] and [will go live at [time] on [date] is available now].

Check out our website for more videos related to the subject of [topic], which you may also find interesting.

[More videos]

Thanks for watching!
[Company]

封闭式内容邮件模板 3 – 电子邮件系列

Dear [name],

Thank you for signing up to receive this series of our [daily/weekly/monthly] emails covering the subject of [topic].

We’ll be sending you regular content containing great insights and actionable tips that will help  you solve [pain point].

You can expect to find the following covered in our upcoming emails:

Subtopic 1
Subtopic 2
Subtopic 3…

We’re sure that you’ll find this series of emails handy, but if you want to learn more without waiting for new content to land in your inbox then please head over to our website or reply to this message.

Best,
The [company] team

新的博客文章电子邮件模板

新的博客文章电子邮件模板 1 – 对痛点的感同身受

Hi [name],

Are you having difficulty with [pain point 1]? Does just thinking about [pain point 2] give you a headache?

It’s annoying, right? You’ve been working hard on [task] for hours, struggled to make progress, and now you’re stuck.

Believe us, you’re not alone. These are very common problems that many of our readers have been facing.

But don’t worry, because we’re here to help. We’ve just published a new guide to help people just like you, which you can find on our website by clicking the button below.

[Read our new blog post]

Kind regards,
[Name], [position] at [company]

新的博客文章电子邮件模板 2 – 激发好奇心

Hey there,

Do you know what the single, most effective tip for completing [task] is? Well, you’re just one click away from finding out!

In our latest blog post, we are sharing our favorite tricks for helping people achieve [objective].

Just click below to head straight to our website:

[Go to the blog]

Thanks for reading!
[Company]

新的博客文章电子邮件模板 3 – 如何达到一个确定的目标

Hi [name],

We know as well as anyone that trying to achieve your [objective] goals can be tough, which is why we’ve written a new blog post with [X] tips on how to do just that.

Here’s a sneak peek of the advice that you’ll find in our latest publication:

Tip for achieving objective 1
Tip for achieving objective 2
Tip for achieving objective 3

To read the rest of our tips, please click here [link] to read the full blog post on our website.

Best,
[Name], content writer for [company]

网络研讨会邮件模板

网络研讨会邮件模板 1 – 邀请预览

Hello,

We wanted to let you know about our upcoming webinar, [title], which will be taking place at [time and timezone] on the [date].

There are [X] great speakers lined up who’ll be covering a range of subjects in the [topic] area, including:

Speaker and presentation 1
Speaker and presentation 2
Speaker and presentation 3

You can find more information about them and the event here [link] and register by clicking below:

[Sign up]

Best,
[Name] from [company]

网络研讨会邮件模板 2 – 有洞察力的注册确认

Dear [name],

Thank you for registering for our upcoming webinar, [title].

You’re all signed up, and you’ll be able to watch the live stream on the day of the event by following the link below:

[View the webinar]

Here are just a few of the things you’ll be able to learn by watching the live broadcast:

Insight 1
Insight 2
Insight 3

View the website [link] for more info or reply to this email if you have any questions.

Kind regards,
[Name]

网络研讨会邮件模板 3 – 视频预告片提醒

Hi [name],

We’re just writing to let you know that the [title] webinar that you registered for is taking place [today/tomorrow/this week] at [time and timezone].

Below you can watch a sneak preview of the event to get a taste of what you can expect.

[Video trailer]

Click on the button below to learn more about the webinar.

[Find out more]

See you soon!
[Name], [position] at [company]

通讯注册电子邮件模板 1 – 来自某人的欢迎

Dear [name],

Thanks for subscribing to the [company] newsletter.

I just wanted to take the time to personally thank you for choosing to receive [title]. It means a lot to have readers like you on board.

Below are a few extra pieces of advice related to [today’s/this week’s/this month’s] update on [topic] that I think you will find worthwhile:

Tip 1
Tip 2
Tip 3

Don’t hesitate to reach out to me if you have any questions.

Kind regards,
[Name]

通讯注册电子邮件模板 2 – 内容交换订阅

Hi [name],

As a token of appreciation for signing up to receive the [title] newsletter, please find the [ebook/whitepaper/other gated content] that you requested attached to this email.

We are confident that you’ll find both the regular newsletter and the additional content useful for solving [pain point] in the field of [topic].

If you want to find out more before the next update, feel free to get in touch.

Best,
The [company] team

[Download attachment(s)]

通讯注册电子邮件模板 3 – 推进更多内容

Hello [name],

Firstly, I would like to say thank you on behalf of everyone at [company] for subscribing to our newsletter.

We’re sure that you won’t regret it, and that you’ll find the regular updates on [topic] landing in your inbox every [day/week/month] to be very useful.

Secondly, I thought you might be interested to know about some additional content related to the subject that can be found on our website here [link].

From the feedback of our existing subscribers, we have found that the material below, in particular, has been helpful to them:

Additional content 1
Additional content 2
Additional content 3

Please let us know if you’d like to learn about anything else, or just keep an eye out for the next issue of our newsletter.

Best wishes,
[Name], [position] at [company]

案例研究电子邮件模板

通讯注册电子邮件模板 1 – 使用产品或服务的结果

Hi [name],

As someone interested in [topic], we thought you might find [product/service] useful for solving [pain point].

To show you how successful this has proven for our existing clients, we’ve put together a case study about our cooperation with [name of existing client].

In the report, which you can find attached to this email, we show:

When and where you should use [product/service]
How you should use [product/service]
What results you can expect to achieve by using [product/service] 

Hopefully, you find this case study interesting, and don’t hesitate to get in touch if you have any more questions.

Kind regards,
[Name], [position] at [company]

[Case study PDF attachment]

通讯注册电子邮件模板 2 – 再次尝试一个产品或服务

Hello [name],

You recently tried out [product/service], the solution for [pain point] brought to you by [company].

Many users are actually so overwhelmed by the potential of [product/service] that they have difficulty imagining how it would fit into their workflow.

That’s why we teamed up with our customer [name of existing client] to show you how they implemented [product/service] in their business to boost [metric] by [X]%.

We hope that this report, which you can read by clicking below, will help you overcome any doubts you might have and give us another go.

[Read the case study]

If you have any queries I’m happy to help.

Best,
[Name]

通讯注册电子邮件模板 3 – 要求参与

Dear [name],

I’m sure you’re as happy as we are about the success of our recent cooperation on [project] together.

According to our analysis, our [product/service] helped you to:

Achievement 1
Achievement 2
Achievement 3

That’s why, with your consent, we’d like to share a case study of our work together on the “[case studies/success stories/our previous work”] page of our website [link].

Please let me know if you agree, or if you need any further information.

Best wishes,
[Name] from [company]

外部发布的文章电子邮件模板

外部发布的文章电子邮件模板 1 – 围绕主题

Hi [name],

My latest article has just been published over on [external publisher’s name]’s website [link].

[Title] is an in-depth look into [topic], covering the following points:

Subtopic 1
Subtopic 2
Subtopic 3

Given the focus, we thought it would be great to share our thoughts with a new audience who have an interest more in line with our hosting partner.

However, we still wanted to let our current subscribers know where they can read this piece. Don’t forget that you can find more similar content on our website by clicking the button below.

[Read more articles]

Best wishes,
[Name], from [company]

外部发布的文章电子邮件模板 2 – 聚焦于出版商

Hello [name],

We’ve recently written a new article called [title] that, as someone who has expressed an interest in [product/service/topic], we are sure you’ll find interesting.

You can find our article here [link] on [external publisher’s name]’s website.

It is a privilege for us to have our content shared there, and we hope that our subscribers like yourself will take the opportunity to read more of their other content too.

Hope you enjoy reading!

Best
[Company]

外部发布的文章电子邮件模板 3 – 推广一个想法

Dear [name],

We’ve come up with a great idea for an article that we think would be a perfect fit for [potential publisher’s name] and your other content on [topic].

The working title is [title], and the article will cover:

Subheading 1
Subheading 2
Subheading 3…

Please let us know if this sounds like something that you’d be interested in publishing. If you have any questions please don’t hesitate to get in touch.

Kind regards,
[Name], content writer for [company]

新品牌提及电子邮件模板

新品牌提及电子邮件模板 1 – 告知客户参与内容

Hi [name],

There is a great [article/blog post/other content] over on [external publisher’s name]’s website [link] that we think you might find very interesting.

The piece, which mentions our brand, is called [title] and it talks about the following topics:

Topic 1
Topic 2
Topic 3

As you can see for yourself they have some nice things to say about us, which is always a privilege when it comes from such a well-respected source.

We hope that you enjoy reading, and remember that you can find our own content on the subject of [topic] here [link].

Best,
[Name] from [company]

新品牌提及电子邮件模板 2 – 请求添加一个反向链接

Hello [name]

We really appreciate you mentioning our brand and what you had to say about us in the recent [article/blog post/other content] called [title].

However, we have noticed that there is no link to our website where we are mentioned, and we think that it would be helpful for your readers if they could be directed there.

Do you think that it would be possible for you to include the following in an update to your post?

“[Suggested anchor text &amp; backlink]”

Thank you in advance, and please let us know if you would like any further content to be included with the mention as well.

Kind regards
The [company] team

新品牌提及电子邮件模板 3 – 请求修复或更新反向链接或锚文本

Dear [name],

I’m reaching out to you in regards to the mention [backlink] of our brand in your [article/blog post/other content] named [title], which can be found here [link].

We think that it could be beneficial for both your readers and our users if the [anchor text/backlink] was changed from [current anchor text/backlink] to [suggested new anchor text/ backlink].

Your time is appreciated and I look forward to hearing back from you about this request.

Best wishes,
[Name], [position] at [company]

必读电子邮件模板

必读电子邮件模板 1 – 消息主体中的公告

Dear [name],

As one of our valued subscribers, we thought that you would like to be informed about the most recent developments at [company].

We consider the following important [new/updates/changes] to be essential information for all of our existing clients:

Announcement 1
Announcement 2
Announcement 3

Thanks for reading, and don’t hesitate to get in touch if you have any questions regarding this announcement or any other issues.

King regards,
The [company] team

必读电子邮件模板 2 – 附加声明

Hello [name],

Have you heard the important news about [issue]?

We have an announcement to make, and our full statement on this issue can be found in a document that is attached to this email.

Your understanding at this time is much appreciated, and your business is valued as always.

I’d be happy to provide more information if required, just let me know by replying to this email.

Best wishes,
[Name], [position] at [company]

必读电子邮件模板 3 – 链接到外部来源

Hi [name],

We have some important [news/updates/changes] that we thought you would like to be informed about.

The complete announcement can be found on our [website/blog/another source] here [link].

Here are some of the key pieces of information that you can find in full by following the above link:

Statement 1
Statement 2
Statement 3

Please feel free to ask any questions that you might have regarding this matter, or anything else.

Best,
[Name] from [company]

内容邮件模板-常见问题

内容邮件最好有多长？

这类邮件应包含一两个短小段落，大约75至150个字之间，最好能便于浏览，让人一眼看完。

为什么应该发送内容邮件？

内容邮件对内容营销活动非常有利，能够从中获得新客户，增加销量和转换率。

内容邮件中应包含哪些内容？

内容邮件应包含个性化的问候，让顾客感到受重视。另外，应该继续提醒顾客企业的产品和服务。

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