The article discusses LiveAgent's brand promotion and provides a guide on their buyer persona, color palette, logo usage, and image guidelines. The brand's signature color is a bright California orange, which is used for buttons and the logo, while gray and black are used for text and icons. The article also provides information on the company's editing style and their target audience of a customer success manager who seeks to improve customer satisfaction and efficiency. They also mention the use of technology to simplify customer support and save time.
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